{"cached_at":"2026-10-26T10:49:51.050920+00:00","cl_docket_id":"66921700","docket":{"resource_uri":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","id":66921700,"court":"https://www.courtlistener.com/api/rest/v4/courts/nysd/","court_id":"nysd","original_court_info":null,"idb_data":null,"clusters":["https://www.courtlistener.com/api/rest/v4/clusters/9886513/"],"audio_files":[],"assigned_to":"https://www.courtlistener.com/api/rest/v4/people/997/","referred_to":null,"bankruptcy_information":null,"absolute_url":"/docket/66921700/douglas-rein-v-dutch-bros-inc/","date_created":"2023-03-01T20:10:38.245716-08:00","date_modified":"2026-06-23T04:31:07.983738-07:00","source":1,"appeal_from_str":"","assigned_to_str":"Paul A. Engelmayer","referred_to_str":"","panel_str":"","date_last_index":"2024-07-18T05:07:07.076951-07:00","date_cert_granted":null,"date_cert_denied":null,"date_argued":null,"date_reargued":null,"date_reargument_denied":null,"date_filed":"2023-03-01","date_terminated":"2024-06-24","date_last_filing":"2024-06-24","case_name_short":"","case_name":"Douglas Rein v. Dutch Bros, Inc.","case_name_full":"","slug":"douglas-rein-v-dutch-bros-inc","docket_number":"1:23-cv-01794","docket_number_core":"2301794","docket_number_raw":"1:23-cv-01794","docket_number_source":0,"federal_dn_office_code":"1","federal_dn_case_type":"cv","federal_dn_judge_initials_assigned":"PAE","federal_dn_judge_initials_referred":"","federal_defendant_number":null,"pacer_case_id":"594862","cause":"15:78j(b)ss Stockholder Suit","nature_of_suit":"850 Securities/Commodities","jury_demand":"Plaintiff","jurisdiction_type":"Federal Question","appellate_fee_status":"","appellate_case_type_information":"","mdl_status":"","filepath_ia":"","filepath_ia_json":"","ia_upload_failure_count":null,"ia_needs_upload":true,"ia_date_first_change":"2023-03-01T20:10:38.243614-08:00","date_blocked":null,"blocked":false,"appeal_from":null,"parent_docket":null,"tags":[],"panel":[]},"parties":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/parties/12698103/","id":12698103,"attorneys":[{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497639/","attorney_id":8497639,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497639/","attorney_id":8497639,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2}],"party_types":[{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Movant","date_terminated":null,"extra_info":"","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]}],"date_created":"2023-06-20T19:15:22.898254-07:00","date_modified":"2023-06-20T19:15:22.898264-07:00","name":"Michael Rice","extra_info":""},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/parties/12698102/","id":12698102,"attorneys":[{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8288371/","attorney_id":8288371,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1}],"party_types":[{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Movant","date_terminated":null,"extra_info":"","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]}],"date_created":"2023-06-20T19:15:22.862513-07:00","date_modified":"2023-06-20T19:15:22.862523-07:00","name":"Tyler Scheinost","extra_info":""},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/parties/12698101/","id":12698101,"attorneys":[{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497638/","attorney_id":8497638,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497638/","attorney_id":8497638,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2}],"party_types":[{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Lead Plaintiff","date_terminated":null,"extra_info":"Individually and On Behalf of All Others Similarly Situated","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]},{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Movant","date_terminated":null,"extra_info":"","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]}],"date_created":"2023-06-20T19:15:22.750782-07:00","date_modified":"2023-06-20T19:15:22.750802-07:00","name":"Douglas Rein","extra_info":""},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/parties/12401959/","id":12401959,"attorneys":[{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497640/","attorney_id":8497640,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497640/","attorney_id":8497640,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497641/","attorney_id":8497641,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497641/","attorney_id":8497641,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2}],"party_types":[{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Defendant","date_terminated":null,"extra_info":"","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]}],"date_created":"2023-03-05T18:38:37.516281-08:00","date_modified":"2023-03-05T18:38:37.516293-08:00","name":"Charles L. Jemley","extra_info":""},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/parties/12401958/","id":12401958,"attorneys":[{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497640/","attorney_id":8497640,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497640/","attorney_id":8497640,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497641/","attorney_id":8497641,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497641/","attorney_id":8497641,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2}],"party_types":[{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Defendant","date_terminated":null,"extra_info":"","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]}],"date_created":"2023-03-05T18:38:37.511598-08:00","date_modified":"2023-03-05T18:38:37.511608-08:00","name":"Jonathan Ricci","extra_info":""},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/parties/12401957/","id":12401957,"attorneys":[{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497640/","attorney_id":8497640,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497640/","attorney_id":8497640,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497641/","attorney_id":8497641,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1},{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8497641/","attorney_id":8497641,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":2}],"party_types":[{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Defendant","date_terminated":null,"extra_info":"","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]}],"date_created":"2023-03-05T18:38:37.504895-08:00","date_modified":"2023-03-05T18:38:37.504905-08:00","name":"Dutch Bros, Inc.","extra_info":""},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/parties/12401956/","id":12401956,"attorneys":[{"attorney":"https://www.courtlistener.com/api/rest/v4/attorneys/8288371/","attorney_id":8288371,"date_action":null,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"role":1}],"party_types":[{"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","docket_id":66921700,"name":"Plaintiff","date_terminated":null,"extra_info":"Individually and on Behalf of All Others Similarly Situated,","highest_offense_level_opening":"","highest_offense_level_terminated":"","criminal_counts":[],"criminal_complaints":[]}],"date_created":"2023-03-05T18:38:37.347332-08:00","date_modified":"2023-03-05T18:38:37.347346-08:00","name":"Jerry Peacock","extra_info":""}],"entries":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/394534257/","id":394534257,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/403629832/","id":403629832,"tags":[],"absolute_url":"/docket/66921700/38/douglas-rein-v-dutch-bros-inc/","date_created":"2024-06-24T12:10:20.848786-07:00","date_modified":"2025-01-11T03:04:14.658014-08:00","sha1":"9c8486894f47ccedcd1e842f82040f83e5e44f5a","page_count":1,"file_size":111812,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.38.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.38.0.pdf","ia_upload_failure_count":null,"thumbnail":"recap-thumbnails/gov.uscourts.nysd.594862/403629832.thumb.1068.png","thumbnail_status":1,"plain_text":"           Case 1:23-cv-01794-PAE Document 38 Filed 06/24/24 Page 1 of 1\n\n\n\n\nUNITED STATES DISTRICT COURT\nSOUTHERN DISTRICT OF NEW YORK\n----------------------------------------------------------------------X\nDOUGLAS REIN, individually and on behalf of all\nothers similarly situated,\n\n\n                                   Plaintiff,\n                 -against-                                                  23 CIVIL 01794 (PAE)\n\n                                                                               JUDGMENT\nDUTCH BROS, INC. et al.,\n\n                                    Defendants.\n----------------------------------------------------------------------X\n\n\n\n          It is hereby ORDERED, ADJUDGED AND DECREED: That for the reasons\n\nstated in the Court's Opinion and Order dated June 24, 2024, the Court grants defendants' motion\n\nto DISMISS in its entirety and DISMISSES this case with prejudice; accordingly, the case is\n\nclosed.\n\nDated: New York, New York\n\n          June 24, 2024\n                                                                          DANIEL ORTIZ\n                                                                     _________________________\n                                                                        Acting Clerk of Court\n\n                                                             BY:\n                                                                     _________________________\n                                                                       _____\n                                                                          ____________\n                                                                                    __________\n                                                                                           _____\n                                                                               Deputy\n                                                                               Deputy Clerk\n\f","ocr_status":2,"date_upload":"2024-07-10T21:46:17.657953-07:00","document_number":"38","attachment_number":null,"pacer_doc_id":"127035697294","is_available":true,"is_free_on_pacer":true,"is_sealed":null,"document_type":1,"description":"Judgment - Clerk","acms_document_guid":""}],"date_created":"2024-06-24T12:10:20.838637-07:00","date_modified":"2025-01-11T03:04:14.591312-08:00","date_filed":"2024-06-24","time_filed":"14:23:32","entry_number":38,"recap_sequence_number":"2024-06-24.002","pacer_sequence_number":145,"description":"CLERK'S JUDGMENT re: 37 Opinion & Order. in favor of Dutch Bros, Inc., Charles L. Jemley, Jonathan Ricci against Douglas Rein, Jerry Peacock. It is hereby ORDERED, ADJUDGED AND DECREED: That for the reasons stated in the Court's Opinion and Order dated June 24, 2024, the Court grants defendants' motion to DISMISS in its entirety and DISMISSES this case with prejudice; accordingly, the case is closed. (Signed by Acting Clerk of Court - Daniel Ortiz on 6/24/2024) (Attachments: # 1 Notice of right to appeal) (nd) (Entered: 06/24/2024)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/394512948/","id":394512948,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/403607615/","id":403607615,"tags":[],"absolute_url":"/docket/66921700/37/douglas-rein-v-dutch-bros-inc/","date_created":"2024-06-24T10:09:37.230074-07:00","date_modified":"2025-01-11T03:04:14.563431-08:00","sha1":"94cb8724a820306cd00e6bb01eae9145a99503c3","page_count":46,"file_size":1644987,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.37.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.37.0.pdf","ia_upload_failure_count":null,"thumbnail":"recap-thumbnails/gov.uscourts.nysd.594862/403607615.thumb.1068.png","thumbnail_status":1,"plain_text":"         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 1 of 46\n\n\n\n\nUNITED STATES DISTRJCT COURT\nSOUTHERN DISTRJCT OF NEW YORK\n\n\n DOUGLAS REIN, individually and on behalf of all\n others similarly situated,\n                                                                         23 Civ. 1794 (PAE)\n                                       Plaintiff,\n                        -v-                                             OPINION & ORDER\n\n DUTCH BROS, INC. et al.,\n\n                                       Defendants.\n\n\nPAUL A. ENGELMAYER, District Judge:\n\n       Lead plaintiff Douglas Rein brings this putative federal securities class action against\n\nDutch Bros, Inc. (\"Dutch Bros\") and its chief executive officer Jonathan Ricci and chief financial\n\nofficer Charles L. Jemley (collectively, \"Defendants\") alleging violations of Sections l0(b) and\n\n20(a) of the Securities Exchange Act of 1934, 15 U.S.C. \u00a7\u00a7 78j(b) and 78t(a), and the\n\nimplementing rule of the Securities and Exchange Commission, 17 C.F.R. \u00a7 240b-5 (\"Rule 10b-\n\n5\"). On behalf of himself and others who purchased Dutch Bros securities between November\n\n10, 2021, and May 11, 2022 (the \"class period\"), Rein claims that Defendants made a series of\n\nfalse and misleading statements during the class period touting Dutch Bros' performance and\n\nprospects, which allegedly understated the threat to the company's sales and profitability\n\npresented by rising inflation affecting the cost of commodities key to its success.\n\n       Pending now is Defendants' motion to dismiss the Amended Complaint (\"AC\") for\n\nfailure to state a claim under Federal Rules of Civil Procedure 12(b)(6) and 9(b). For the\n\nfollowing reasons, the Court grants the motion and dismisses the AC in its entirety.\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 2 of 46\n\n\n\n\nI.     Background\n\n       A.      Factual Background 1\n\n               1.      The Parties\n\n       Dutch Bros is a publicly traded company incorporated under Delaware law that operates\n\nand franchises drive-through coffee shops, which sell coffee and related products. AC       14, 22.\n\nOn September 17, 2021, Dutch Bros went public, with an initial public offering (\"IPO\") in which\n\nit issued approximately 24.2 million shares of Class A common stock at a public offering price\n\nof$23 per share. Id.~~ 28, 3. As of its IPO, Dutch Bros had 471 shops in 11 states. Its IPO was\n\nintended to facilitate the company's \"expansion to at least 4,000 Dutch Bros locations in the\n\nUnited States.\" Id.   23.\n\n       At all relevant times, Ricci was Dutch Bros' president and chief executive officer, and\n\nJemley was its chief financial officer. Id.~~ 15-16.\n\n       Lead plaintiff Rein is an investor who, during the class period, purchased Dutch Bros\n\nsecurities at what he alleges were \"artificially inflated prices,\" which declined after Dutch Bros,\n\non the last day of the class period, announced a decline in profitability. Id.~ 13.\n\n\n\n1 These facts are drawn primarily from the AC.     For the purpose of resolving the motion to\ndismiss, the Court assumes all well-pied facts to be true and draws all reasonable inferences in\nfavor of plaintiffs. See Koch v. Christie's Int'! PLC, 699 F.3d 141, 145 (2d Cir. 2012). The\nCourt also considers documents incorporated into the AC by reference, documents publicly filed\nwith the Securities Exchange Commission (\"SEC\"), see ATS] Commc 'ns, Inc. v. Shaar Fund.\nLtd., 493 F.3d 87, 98 (2d Cir. 2007), transcripts of relevant earnings calls, Franlifurt-Tr. Inv.\nLuxemburg AG v. United Techs. Corp., 336 F. Supp. 3d 196,205 (S.D.N.Y. 2018), and other\n\"matters of which a Court may take judicial notice,\" In re Pfizer, Inc. Sec. Litig., 538 F. Supp. 2d\n621,627 (S.D.N.Y. 2008). As all documents attached to Defendants' declaration in support of\ndismissal fall into one or more of these categories, the Court considers them in resolving this\nmotion. See Dlct. 34 (\"Wu Deel.\"), Exs. 1, 2 (\"3/11/22 Form 10-K\"), 3 (\"9/16/21 Prospectus\"), 4\n(\"5/12/22 Form 10-Q\"), 5 (\"11/12/21 Form 10-Q\"), 6 (\"11/10/21 Form 8-K\"), 7 (\"11/10/21\nEarnings Call Tr.\"), 8 (\"3/1/22 Earnings Call Tr.\"), 9 (\"3/1/22 Form 8-K\"), 10 (\"5/11/22 Form 8-\nK\"), 11 (\"5/11/22 Earnings Call Tr.\"), 12-16, 17 (\"8/10/22 Earnings Call Tr.\"), 18 (\"1/11/22\nICR Interview Tr.\"), 19.\n                                                  2\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 3 of 46\n\n\n\n\n               2.      Rising Commodities Prices Before and During the Class Period\n\n       In the months leading up to, and during, the class period, inflation and commodities\n\nprices were rising in the United States. See id. ,r 3. The Bureau of Labor Statistics' Consumer\n\nPrice Index for All Urban Consumers rose to 5.4% in September 2021, 7.5% in January 2022,\n\nand reached 8.3% by April 2022. Id. Daity and petroleum, the commodities most central to\n\nDutch Bros' business, were subject to these trends. Id. The Department of Agriculture\n\ncalculated the National All-Milk Price Received at $18.30 in September 2021, $23.90 in January\n\n2022, and $27 in April 2022. The Department of Energy reported the Gasoline Average Retail\n\nPrice in September 2021 as $3.272, as $3.413 in January 2022, $3.611 in February 2022, $4.322\n\nin March 2022, and $4.213 in April 2022. Id. A September 2021 Wall Street Journal article\n\nnoted that\"[e]conomists anticipate that broader, longer-lasting inflationary pressures will emerge\n\nin coming quarters\"; another, published November 2021, opined that \"[t]hings are going to get\n\nworse before they get better.\" Id. ,r 26.\n\n        During the class period, Defendants made statements that were generally positive about\n\nDutch Bros' past and forthcoming financial performance, notwithstanding that inflation in\n\ngeneral and commodities costs in patiicular were rising. These statements were made in, inter\n\nalia, SEC filings, conference calls, and interviews. See id. ,r,r 55-101.\n\n        In particular, Defendants stated that they believed that (I) given the particular ingredients\n\nthat Dutch Bros required, Dutch Bros was not as susceptible to rising inflation rates and supply\n\nchain issues as other companies, (2) a price increase implemented just before the class period,\n\nand the option of future price increases, would help Dutch Bros weather the inflation it would\n\nface, and (3) inflation in gas, more than dairy, prices, was the company's biggest concern, but\n\nconsumers would not necessarily cease drive-through coffee purchases as a result ofrising gas\n\nprices. See id. The Court below reviews the specific challenged statements to these effects.\n\n                                                  3\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 4 of 46\n\n\n\n\n       A confidential witness (\"CWl \")-who worked for Dutch Bros as a retail optimization\n\nmanager-is cited in the AC as stating that, as of December 2021, Dutch Bros was aware of its\n\npotential need to combat rising dairy prices. Id ,i,i 18-21. CWl and his team \"worked on\n\noperational changes that would be effective in the field\" and \"created processes for field\n\ntraining,\" and designed \"processes that would create efficiencies at the retail store-level.\" Id ,i\n\n19. CWl stated that, in or around December 2021, his team was tasked with \"troubleshooting\n\nthe issue of rising dairy costs[.]\" Id ,i 21. This entailed steps such as \"switch[ing] from\n\npurchasing dairy by the gallon to purchasing it by the half gallon.\" Id CW! stated that \"finding\n\nadditional sources of dairy, especially 2%, was important because the supply was also an issue\n\naround this time, not just the cost.\" Id The AC does not address whether Dutch Bros adopted\n\nthese or other suggestions.\n\n                  3.   Dutch Bros' Ql 2022 Earnings Drop, Reported May 11, 2022\n\n        Through at least the end of 2021, Dutch Bros' performance remained stable. In the first\n\nquarter of 2022, ending March 31, 2022, however, Dutch Bros experienced \"margin pressure\"-\n\nthat is, a decrease in its profit margins. Cf, e.g., id ,i,i 102-111 (identifying Q 1 losses in 2022 as\n\nturning point).\n\n        On May 11, 2022, the last day of the class period, after the markets closed, Dutch Bros\n\nissued its earnings release for the first quarter of 2022. It revealed a big drop in performance.\n\nSee id It reported a net loss that quarter of $16.3 million, compared to $4.8 million in the first\n\nquarter of 2021, and an adjusted net loss of$0.02 per share, \"below the market's estimated\n\nearnings of$0.01 per share.\" Id ,i 102\n\n        In public statements that day, Defendants attributed these losses to three factors:\n\n        \"[Dutch Bros'] decision to be disciplined on the price [they] took, which [they]\n        believe[d] [wa]s less than half as much as many of [their] peers; faster inflation and\n        cost of goods, especially in dairy; the pull forward of defe1Ted expenses related to\n\n                                                   4\n\f          Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 5 of 46\n\n\n\n\n       the maintenance of shops; and normal new store inefficiency amplified by the\n       volume of new and ramping units in quarter l.\"\n\nId. ,i 103. As to rising costs, Ricci stated on an earnings call that day:\n\n        Unfortunately, in this past quarter, a confluence of cost pressures overwhelmed our\n        decisions around price and resulted in near-term margin compression. We\n        anticipated higher expenditures. However, we did not perceive the speed and\n        magnitude of cost escalation within the quarter. Dairy, for example, which makes\n        up 28% of our commodity based, rose almost 25% in QI. While costs rose\n        throughout the quarter, we experienced a change in sales trajectory from mid-\n        March onward as macroeconomic headwinds accelerated and comps turned\n        negative. We are monitoring these factors and have chosen to take a more\n        conservative stance on our 2022 outlook given macroeconomic uncertainty.\n\nId. ,i 104. During the May 11, 2022 earnings call, Jemley attributed the drop in sales to rising\n\ngasoline prices:\n\n        [W]ithout claiming to be a macroeconomist, I will tell you that in mid-March when\n        gas prices jumped the way they did, we saw an immediate flip on our daily sales.\n        It was almost to the day of the way that, that works. So I think you could infer-\n        and we believe that we've done some analysis on the gas prices and influence\n        related to our daily sales, and we believe it has influenced it. And we believe that\n        if gas prices stay inflated, it will continue to influence it.\n\nId. ,i 110. Based on these metrics and what it termed \"unanticipated\" cost increases, Dutch Bros\n\nthat day put forward a \"more conservative\" forecast of its earnings and \"same shop sales\" in\n\n2022. Id. ,i 105.\n\n        The next day, May 12, 2022, Dutch Bros' share price fell by $9.26 or 26.9%. Id. ,i 111.\n\nThat share price was 59.7% below what it had been at the start of the class period on November\n\n10,2021. Id.\n\n        Throughout the second quarter of 2022, margin pressure continued. In its Q2 earnings\n\ncall on August I 0, 2022, Dutch Bros stated that, \"[l]ike many of our peers, the macro-economic\n\nenvironment is impacting various aspects of our business, and our company-operated shop\n\nmargins continue to be pressured by record inflation in the second quarter.\" Id. ,i 115. It\n\n\n\n                                                   5\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 6 of 46\n\n\n\n\nreported a 3% price increase in the second quarter and stated that it was continuing to evaluate\n\n\"further menu pricing action as needed in the back half of the year. Id. On that earnings call,\n\nhowever, Jemley stated that Dutch Bros was \"starting to [overcome] the inflation that began to\n\nshow in Q2 of2021.\" Id. ,i 116.\n\n               4.      The Individual Defendants' Stock Sales\n\n       On approximately March 4, 2022-in the middle of the class period-Ricci and Jemley's\n\n\"Lock-Up Agreements\" with Dutch Bros' underwriters expired, freeing them to sell Dutch Bros'\n\nshares they owned. See id. ,i 6. Each executive had entered into a Rule 10b5-l trading plan three\n\nmonths earlier: Ricci on December 7, 2021, and Jemley on December 9, 2021. After the\n\nexpiration of the lock-up periods, both defendants made sales pursuant to these plans. Ricci sold\n\na total of71,125 shares of Dutch Bros common stock, with some sales on March 7, 2022, and the\n\nrest on May 9, 2022. Id. ,i 128. 2 Those sales represented about 3.3% of the 2,133,794 fully\n\nvested shares of Dutch Bros common stock that Ricci had owned as of the expiration of the lock-\n\nup periods. Id. ,i 129. Jemley sold 15,000 shares on March 4, 2022, and an additional 5,000\n\nshares on April 5, 2022. Id. ,i 132. Those sales represented about 2.1 % of the 932,828 fully\n\nvested shares of Dutch Bros common stock that Jemley had owned. Id. ,i 133.\n\n                5.      The Appointment of a New President and CEO\n\n        In November 2022, Dutch Bros announced the appointment of a new president, Christine\n\nBarone; Ricci remained CEO. Id. ,i 149. On August 8, 2023, Dutch Bros announced that Barone\n\nwould replace Ricci as CEO in January 2024. Id. ,i 150.\n\n\n\n\n2 The AC overstates, by a factor of two, Ricci's stock sales.   See AC ,i 128. Rein's brief corrects\nthis error. See Dkt. 3 5 at 20 n.13.\n                                                 6\n\f            Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 7 of 46\n\n\n\n\n       B.       Procedural History\n\n       On March 1, 2023, plaintiff Jerry Peacock filed this action on behalf of purchasers of\n\nDutch Bros securities between March 1 and May 11, 2022. Dkt. 1. On May 1, 2023, Rein and\n\ntwo others filed motions to serve as lead plaintiff and for their respective attorneys to serve as\n\nlead counsel. See Dkts. 12-21. On August 3, 2023, the Court appointed Rein lead plaintiff and\n\nhis attorneys lead counsel. Dkt. 29. Thereafter, Rein filed the now-operative AC, which moved\n\nthe start of the class period earlier, to November 10, 2021. AC ,r 2.\n\n        On September 28, 2023, Defendants filed their motion to dismiss the AC, Dkt. 32, a\n\nmemorandum oflaw in support thereof, Dkt. 33 (\"Def. Br.\"), and a declaration and attached\n\nexhibits, Dkt. 34 & Exs. 1-19. On October 26, 2023, Rein filed a brief in opposition. Dkt. 35\n\n(\"Pl. Br.\"). On November 9, 2023, Defendants filed a reply. Dkt. 36 (\"Def. Reply Br.\").\n\nII.     Applicable Legal Standards\n\n        A.      Standards for Resolving a Motion to Dismiss\n\n        To survive a motion to dismiss under Rule 12(b)(6), a complaint must plead \"enough\n\nfacts to state a claim to relief that is plausible on its face.\" Bell At/. Corp. v. Twombly, 550 U.S.\n\n544, 570 (2007). A claim will only have \"facial plausibility when the plaintiff pleads factual\n\ncontent that allows the court to draw the reasonable inference that the defendant is liable for the\n\nmisconduct alleged.\" Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). A complaint is properly\n\ndismissed where, as a matter of law, \"the allegations in a complaint, however ttue, could not\n\nraise a claim of entitlement to relief.\" Twombly, 550 U.S. at 558. Although the court must\n\naccept as ttue all well-pied factual allegations in the complaint and draw all reasonable\n\ninferences in the plaintiff's favor, Steginsky v. Xcelera Inc., 741 F.3d 365,368 (2d Cir. 2014),\n\nthat tenet \"is inapplicable to legal conclusions,\" Iqbal, 556 U.S. at 678.\n\n\n\n                                                  7\n\f           Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 8 of 46\n\n\n\n\n       \"Securities fraud claims are subject to heightened pleading requirements that the plaintiff\n\nmust meet to survive a motion to dismiss.\" ATS! Commc 'ns, Inc. v. Shaar Fund, Ltd, 493 F.3d\n\n87, 99 (2d Cir. 2007); see also Tellabs, Inc. v. Makar Issues & Rights, Ltd, 551 U.S. 308, 321-\n\n23 (2007).\n\n       First, a complaint alleging securities fraud must meet the requirements of Federal Rule of\n\nCivil Procedure 9(b). See ECA & Local 134 !BEW Joint Pension Tr. of Chi. v. JP Morgan\n\nChase Co., 553 F.3d 187, 196 (2d Cir. 2009) (\"ECA\"). Rule 9(b) states that \"[i]n alleging fraud\n\nor mistake, a party must state with particularity the circumstances constituting fraud or mistake.\"\n\nFed. R. Civ. P. 9(b). \"Allegations that are conclusory or unsupported by factual assertions are\n\ninsufficient.\" ATS! Commc 'ns, 493 F.3d at 99.\n\n       Second, such a complaint must comply with the pleading requirements of the Private\n\nSecurities Litigation Reform Act (\"PSLRA\"), 15 U.S.C. \u00a7 78u-4(b). See ECA, 553 F.3d at 196.\n\nIn particular, where a plaintiffs claims depend upon allegations that the defendant has made an\n\nuntrue statement of material fact or that the defendant omitted a material fact necessary to make\n\na statement not misleading, the plaintiff \"shall specify each statement alleged to have been\n\nmisleading [and] the reason or reasons why the statement is misleading.\" 15 U.S.C. \u00a7 78u-\n\n4(b)(I). Thus, to plead a claim of securities fraud, plaintiffs \"must do more than say that the\n\nstatements ... were false and misleading; they must demonstrate with specificity why and how\n\nthat is so.\" Rombach v. Chang, 355 F.3d 164, 174 (2d Cir. 2004). In addition, the plaintiff\n\n\"shall, with respect to each act or omission ... state with particularity facts giving rise to a\n\nstrong inference that the defendant acted with the required state of mind.\" 15 U.S.C. \u00a7 78u-\n\n4(b)(2).\n\n\n\n\n                                                   8\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 9 of 46\n\n\n\n\n       B.      Elements of Rein's Claims\n\n       Rein brings claims under\u00a7\u00a7 l0(b) and 20(a) of the Exchange Act, and its implementing\n\nrule, Rule l0b-5. FAC 11168-80.\n\n       Section l0(b) makes it unlawful to \"use or employ, in connection with the purchase or\n\nsale of any security ... any manipulative or deceptive device or contrivance in contravention of\n\nsuch rules and regulations as the Commission may prescribe.\" 15 U.S.C. \u00a7 78j(b). Rule l0b-5\n\nprovides that it is unlawful \"[t]o make any untrue statement of a material fact or to omit to state a\n\nmaterial fact necessary in order to make the statements made, in light of the circumstances under\n\nwhich they were made, not misleading.\" 17 C.F.R. \u00a7 240.l0b-5.\n\n       To state a claim under \u00a7 10(b ), a plaintiff must adequately plead \"(1) a material\n\nmisrepresentation or omission by the defendant; (2) scienter; (3) a connection between the\n\nmisrepresentation or omission and the purchase or sale of a security; (4) reliance upon the\n\nmisrepresentation or omission; ( 5) economic loss; and (6) loss causation.\" Matrixx Initiatives,\n\nInc. v. Siracusano, 563 U.S. 27, 37-38 (2011) (internal quotation marks and citation omitted).\n\n        To state a claim under\u00a7 20(a), \"a plaintiff must show (1) a primary violation by the\n\ncontrolled person, (2) control of the primary violator by the defendant, and (3) that the defendant\n\nwas, in some meaningful sense, a culpable participant in the controlled person's fraud.\"\n\nCarpenters Pension Tr. Fund of St. Louis v. Barclays PLC, 750 F.3d 227,236 (2d Cir. 2014)\n\n(quoting ATS! Commc 'ns, 493 F.3d at 108) (quotation marks omitted). If a plaintiff has not\n\nadequately alleged a primary violation, i.e., a viable claim under a provision of the Exchange\n\nAct, then the\u00a7 20(a) claims must be dismissed. See id.\n\n                1.     False or Misleading Statements or Omissions\n\n        To survive a motion to dismiss, the complaint must adequately plead \"that the defendant\n\nmade a statement that was 'misleading as to a material fact.\"' Matrixx Initiatives, 563 U.S. at 38\n\n                                                  9\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 10 of 46\n\n\n\n\n(emphasis omitted) (quoting Basic Inc. v. Levinson, 485 U.S. 224,238 (1988)). Section l0(b)\n\nand Rule 10b-5 \"do not create an affirmative duty to disclose any and all material information.\"\n\nId. at 44; see also Basic, 485 U.S. at 239 n.17. \"Disclosure of ... information is not\n\nrequired ... simply because it may be relevant or of interest to a reasonable investor.\" Resnik v.\n\nSwartz, 303 F.3d 147, 154 (2d Cir. 2002). An omission of information not affirmatively required\n\nto be disclosed is, instead, actionable only when disclosure of such information is \"necessary 'to\n\nmake ... statements made, in light of the circumstances under which they were made, not\n\nmisleading.'\" Matrixx Initiatives, 563 U.S. at 44 (quoting 17 C.F.R. \u00a7 240.10b-5(b)); see also In\n\nre Vivendi, SA. Sec. Litig., 838 F.3d 223, 239-40 (2d Cir. 2016) (\"pure omissions\" of\n\ninformation, absent a duty to disclose, are not actionable; however, \"half-truths\"-\"statements\n\nthat are misleading ... by virtue of what they omit to disclose\"-are ).\n\n       The materiality requirement, meanwhile, \"is satisfied when there is 'a substantial\n\nlikelihood that the disclosure of the omitted fact would have been viewed by the reasonable\n\ninvestor as having significantly altered the total mix of information made available.'\" Matrixx\n\nInitiatives, 563 U.S. at 38 (quoting Basic, 485 U.S. at 231-32). As the Supreme Court has\n\nexplained, a lower standard-such as defining a \"material fact\" as any \"fact which a reasonable\n\nshareholder might consider important\"-would lead corporations to \"bury the shareholders in an\n\navalanche of trivial information[,] a result that is hardly conducive to informed decisionmaking.\"\n\nTSC Indus., Inc. v. Northway, Inc., 426 U.S. 438, 448-49 (1976). The \"materiality hurdle\" is,\n\ntherefore, \"a meaningful pleading obstacle.\" In re ProShares Tr. Sec. Litig., 728 F.3d 96, 102\n\n(2d Cir. 2013). However, because of the fact-intensive nature of the materiality inquiry, the\n\nComt may not dismiss a complaint \"on the ground that the alleged misstatements or omissions\n\nare not material unless they are so obviously unimportant to a reasonable investor that reasonable\n\n\n\n                                                 10\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 11 of 46\n\n\n\n\nminds could not differ on the question of their importance.\" ECA, 553 F.3d at 197 (quotation\n\nmarks omitted).\n\n       Still, some statements are \"too general to cause a reasonable investor to rely upon them\"\n\nand thus inactionable under the securities laws as \"puffery.\" Id. at 206. For example. \"[g]eneral\n\nexpressions of corporate optimism are 'too indefinite to be actionable under the securities laws.\"'\n\nBoca Raton Firefighters and Police Pension Fund v. Bahas, 506 F. App'x 32, 38 (2d Cir. 2012)\n\n(quoting In re Int'/ Bus. Machs. Corp. Sec. Litig., 163 F.3d 102, 108 (2d Cir. 1998)).\n\n               2.      Item 303\n\n       Also relevant here, Item 303 of SEC Regulation S-K (\"Item 303\"), 17 C.F.R. \u00a7 299.303,\n\ncompels disclosure of \"any known trends or uncertainties that have had or that the registrant\n\nreasonably expects will have a material favorable or unfavorable impact on net sales or revenues\n\nor income from continuing operations ... [as well as] events that are reasonably likely to cause a\n\nmaterial change in the relationship between costs and revenues (such as known or reasonably\n\nlikely future increases in costs of labor or materials or price increases or inventory\n\nadjustments)[,]\" id. \u00a7 299.303(b)(2)(ii), as well as \"any unusual or infrequent events or\n\ntransactions or any significant economic changes that materially affected the amount of reported\n\nincome from continuing operations[,]\" id. \u00a7 299.303(b)(2)(i).\n\n       Although Item 303 itself does not support an independent cause of action, until recently,\n\nthe law in this Circuit was such that \"Item 3 03 's affirmative duty to disclose in Form 10-Qs\n\n[could] serve as the basis for a securities fraud claim under Section lO(b).\" Stratte-McClure v.\n\nMorgan Stanley, 776 F.3d 94, 101-02 (2d Cir. 2015). The Circuit had held that failure to\n\ncomply with an affirmative disclosure obligation, like Item 303, would cause a reasonable\n\ninvestor to assume the nonexistence of \"known trends or uncertainties\" of the type Item 303\n\ncovers, rendering omissions along these lines misleading. Id. However, on April 12, 2024,\n\n                                                  11\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 12 of 46\n\n\n\n\nwhile this motion was pending, the Supreme Court held that \"the failure to disclose information\n\nrequired by Item 303 can support a[\u00a7 l0(b) or] Rule 10b-5(b) claim only if the omission renders\n\naffirmative statements made misleading.\" Macquarie Infrastructure Corp. v. Moab Partners, L.\n\nP., 144 S. Ct. 885,892 (2024). It rejected the Circuit's prior reasoning as wrongly shifting the\n\nfocus of\u00a7 l0(b) and Rule 10b-5(b) \"from fraud to disclosure.\" Id. Thus, Item 303 can support a\n\nclaim under these provisions only where there has been an otherwise-misleading statement. See\n\nid. at 892 n.2.\n\n                  3.   Application to Statements of Opinion\n\n        Like objective statements of material fact, subjective statements of opinion can be\n\nactionable as fraud. As the Supreme Court has clarified, and the Second Circuit has recognized,\n\nsuch statements of opinion can give rise to liability in two distinct ways.\n\n        First, \"liability for making a false statement of opinion may lie if either 'the speaker did\n\nnot hold the belief she professed' or 'the supporting fact she supplied were untrue.\"' See Tongue\n\nv. Sanofi, 816 F.3d 199, 209-10 (2d Cir. 2016) (quoting Omnicare, Inc. v. Labs. Dist. Council\n\nConst. Indus. Pension Fund, 575 U.S. 175, 186 (2015)). \"It is not sufficient for these purposes to\n\nallege that an opinion was unreasonable, irrational, excessively optimistic, [or] not borne out by\n\nsubsequent events.\" In re Salomon Analyst Level 3 Litig., 350 F. Supp. 2d 477,489 (S.D.N.Y.\n\n2004). \"The Second Circuit has firmly rejected this 'fraud by hindsight' approach.\" Podany v.\n\nRobertson Stephens, Inc., 318 F. Supp. 2d 146, 156 (S.D.N.Y. 2004) (citing Steve/man v. Alias\n\nResearch, Inc., 174 F.3d 79, 85 (2d Cir. 1999)).\n\n        Second, \"opinions, though sincerely held and otherwise true as a matter of fact, may\n\nnonetheless be actionable if the speaker omits information whose omission makes the statement\n\nmisleading to a reasonable investor.\" Sanofi, 816 F.3d at 210 (citing Omnicare, 575 U.S. at 194-\n\n95). To adequately allege that a statement of opinion was misleading through the omission of\n\n                                                   12\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 13 of 46\n\n\n\n\nmaterial information, \"[t]he investor must identify particular (and material) facts going to the\n\nbasis for the issuer's opinion-facts about the inquiry the issuer did or did not conduct or the\n\nknowledge it did or did not have-whose omission makes the opinion statement at issue\n\nmisleading to a reasonable person reading the statement fairly and in context.\" Id. (quoting\n\nOmnicare, 575 U.S. at 194). As the Supreme Court has explained, \"a reasonable investor, upon\n\nhearing a statement of opinion from an issuer, 'expects not just that the issuer believes the\n\nopinion (however irrationally), but that it fairly aligns with the information in the issuers\n\npossession at a time.\"' Id. (quoting Omicare, 575 U.S. at 188-89). \"The core inquiry,\" then, \"is\n\nwhether the omitted facts would 'conflict with what a reasonable investor would take from the\n\nstatement itself.\"' Id. (quoting Omnicare, 575 U.S. at 189).\n\n        The Supreme Court has instructed that its ruling that material omissions of facts may\n\nrender a statement of opinion actionable should not be given \"an overly expansive reading,\" and\n\nthat establishing liability on such a theory \"is no small task for an investor\" to meet. Id. at 210\n\n(quoting Omnicare, 575 U.S. at 194). \"Reasonable investors understand that opinions sometimes\n\nrest on a weighing of competing facts, and ... [do] not expect that every fact known to an issuer\n\nsupports its opinion statement.\" Id. (quoting Omnicare, 575 U.S. at 189-90) (internal quotation\n\nmarks omitted) (alterations and internal quotation marks omitted). \"[A] statement of opinion 'is\n\nnot necessarily misleading when an issuer knows, but fails to disclose, some fact cutting the\n\nother way.\"' Id. (quoting Omnicare, 575 U.S. at 189).\n\n        Further, statements of opinion must be considered in the context in which they arise.\n\nParticularly in the context of formal documents filed with the SEC, '\" investors do not, and are\n\nright not to, expect opinions contained in those statements to reflect baseless, off-the-cuff\n\njudgments'; '[a]t the same time, an investor reads each statement within such a document ... in\n\n\n\n                                                  13\n\f          Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 14 of 46\n\n\n\n\nlight of all its surrounding text, including hedges, disclaimers, and apparently conflicting\n\ninformation.\"' Id (quoting Omnicare, 575 U.S. at 190). Moreover \"'the investor takes into\n\naccount the customs and practices of the relevant industry' and ... 'an omission that renders\n\nmisleading a statement of opinion when viewed in a vacuum may not do so once that statement\n\nis considered, as is appropriate, in a broader frame.\"' Id. (quoting Omnicare, 575 U.S. at 190).\n\n                4.      Scienter\n\n         As noted, Rule 9(b) and the PSLRA require plaintiffs to \"state with particularity facts\n\ngiving rise to a strong inference that the defendant acted with the required state of mind.\" 15\n\nU.S.C. \u00a7 78u-4(b)(2). \"For an inference of scienter to be strong, 'a reasonable person [must]\n\ndeem [it] cogent and at least as compelling as any opposing inference one could draw from the\n\nfacts alleged,\"' and \"the court must take into account plausible opposing inferences.\" ATS!\n\nCommc'ns, 493 F.3d at 99 (quoting Tellabs, 551 U.S. at 324). The requisite mental state is one\n\n\"embracing intent to deceive, manipulate, or defraud.\" Tellabs, 551 U.S. at 319 (quotation\n\nmarks and citation omitted).\n\n         Plaintiffs \"may satisfy this requirement by alleging facts (1) showing that the defendants\n\nhad both motive and opportunity to commit the fraud or (2) constituting strong circumstantial\n\nevidence of conscious misbehavior or recklessness.\" ATS! Commc 'ns, 493 F.3d at 99. Where\n\nplaintiffs do not sufficiently allege that defendants had a motive to defraud the public, they \"must\n\nproduce a strongerinference ofrecklessness.\" Kalnit v. Eichler, 264 F.3d 131, 143 (2d Cir.\n\n2001).\n\n         Recklessness is \"a state of mind approximating actual intent, and not merely a heightened\n\nform of negligence.\" S. Cherry St., LLC v. Hennessee Grp. LLC, 573 F.3d 98, 109 (2d Cir.\n\n2009) (citation and emphasis omitted). To qualify as reckless, defendants' conduct must have\n\nbeen \"highly unreasonable\" and \"an extreme departure from the standards of ordinary care.\"\n\n                                                  14\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 15 of 46\n\n\n\n\nNovak v. Kasaks, 216 F .3d 300, 308 (2d Cir. 2000) (quoting Rolf v. Blyth, Eastman Dillon & Co.,\n\n570 F.2d 38, 47 (2d Cir. 1978)) (quotation marks omitted).\n\n       A plaintiff can establish recklessness by adequately alleging that \"defendants knew facts\n\nor had access to non-public information contradicting their public statements\" and therefore\n\n\"knew or should have known they were misrepresenting material facts.\" In re Scholastic Corp.\n\nSec. Litig., 252 F.3d 63, 76 (2d Cir. 2001) (citing Novak, 216 F.3d at 308). In other words,\n\ndefendants have acted recklessly if they \"understood that their public statements were inaccurate,\n\nor were 'highly unreasonable' in failing to appreciate that possibility.\" In re Sanofi Sec. Litig.,\n\n87 F. Supp. 3d 510, 534 (S.D.N.Y. 2015) (quoting Novak, 216 F.3d at 308), qff'd sub nom,\n\nSanofi, 816 F.3d 199. \"The key, of course, is the honest belief of the management in the truth of\n\ninformation issued to the public.\" In re AstraZeneca Sec. Litig., 559 F. Supp. 3d 453,470\n\n(S.D.N.Y. 2008), aff'd sub nom., State Univ. Ref. Sys. oflll. V. Astrazeneca PLC, 334 F. App'x\n\n404 (2d Cir. 2009).\n\n               5.      The PSLRA Safe Harbor for Forward-Looking Statements\n\n        The PSLRA amended the Exchange Act to provide a safe harbor for forward-looking\n\nstatements. See 15 U.S.C. \u00a7 78u-5(c). Forward-looking statements are defined as those that\n\ncontain, among other things, \"a projection of revenues, income, [or] earnings,\" \"plans and\n\nobjectives of management for future operations,\" or \"a statement of future economic\n\nperformance.\" Id.\u00a7 78u-5(i)(l). A forward-looking statement is not actionable ifit \"is\n\nidentified and accompanied by meaningful cautionary language or is immaterial or the plaintiff\n\nfails to prove that it was made with actual knowledge that it was false or misleading.\" Slayton v.\n\nAm. Exp. Co., 604 F.3d 758, 766 (2d Cir. 2010). Because the statute is written in the disjunctive,\n\nstatements are protected by the safe harbor if they satisfy any one of these three categories. Id.\n\nMateriality is defined above; the other two categories are defined as follows:\n\n                                                  15\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 16 of 46\n\n\n\n\n       Meaningful cautionary language: To qualify as \"meaningful,\" cautionary language\n\n\"must convey substantive information about factors that realistically could cause results to differ\n\nmaterially from those projected in the forward-looking statements.\" Id. at 771 (quoting H.R.\n\nConf. Rep. 104-369, at 43 (1995)). Language that is \"vague\" or \"boilerplate\" does not suffice.\n\nId. at 772. \"To determine whether cautionary language is meaningful, courts must first 'identify\n\nthe allegedly undisclosed risk' and then 'read the allegedly fraudulent materials-including the\n\ncautionary language-to determine if a reasonable investor could have been misled into thinking\n\nthat the risk that materialized and resulted in his loss did not actually exist.\"' In re Delcath Sys.,\n\nInc. Sec. Litig., 36 F. Supp. 3d 320,333 (S.D.N.Y. 2014) (quoting Halperin v. eBanker\n\nUSA.com, Inc., 295 F.3d 352,359 (2d Cir. 2002)). A plaintiff may establish that cautionary\n\nlanguage is not meaningful \"by showing, for example, that the cautionary language did not\n\nexpressly warn of or did not directly relate to the risk that brought about plaintiffs' loss.\"\n\nHalperin, 295 F.3d at 359.\n\n        Actual knowledge: The scienter requirement for forward-looking statements-actual\n\nknowledge-is \"stricter than for statements of current fact. Whereas liability for the latter\n\nrequires a showing of either knowing falsity or recklessness, liability for the former attaches only\n\nupon proof of knowing falsity.\" Slayton, 604 F.2d at 773 (quoting Inst. Invs. Grp. v. Avaya, Inc.,\n\n564 F.3d 242, 274 (3d Cir. 2009)) (internal quotation marks omitted). And under the heightened\n\npleading standards, which apply to both scienter requirements, plaintiffs must \"state with\n\nparticularity facts giving rise to a strong inference that the defendant acted with the required state\n\nof mind.\" 15 U.S.C. \u00a7 78u-4(b)(2). \"For an inference of scienter to be strong, 'a reasonable\n\nperson [must] deem [it] cogent and at least as compelling as any opposing inference one could\n\ndraw from the facts alleged.\"' ATS!, 493 F.3d at 99 (quoting Tellabs, 551 U.S. at 324).\n\n\n\n                                                  16\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 17 of 46\n\n\n\n\nIII.   Discussion\n\n       Defendants move to dismiss all claims on two broad grounds: that (1) the challenged\n\nstatements are not actionable, as each is either protected by the PSLRA safe harbor, a non-\n\nactionable statement of opinion, puffery, or an accurate statement of fact, Def. Br. at 19-22; and\n\n(2) in any event, in the AC does not adequately plead scienter, Def. Br. at 22-25. 3\n\n       For the reasons that follow, defendants are correct on both points. The Court thus grants\n\nthe motion to dismiss in its entirety.\n\n        A.       Allegedly Actionable Statements\n\n        The Amended Complaint identifies 26 distinct statements-made in a range of fora-as\n\nallegedly materially false or misleading. The Court addresses these chronologically, sorting the\n\ncommunications at issue into eight groups.\n\n                 1.     Statements Made During November 1, 2021 Earnings Call\n\n        On November 10, 2021, Dutch Bros issued a press release detailing its performance in\n\nthe third quarter of 2021, ending on September 30, 2021. That day, Dutch Bros held a\n\nconference call with analysts and investors to discuss those results. The AC challenges the\n\nfollowing four statements made on that earnings call:\n\n             \u2022   Ricci said, addressing the number of shops Dutch Bros opened in the third quarter\n                 of 2021: \"A record 33 shops opened in this quarter, of which 30 were company-\n                 operated shops. The prior opening record was 26 shops in the fourth quarter of\n                 2020. We achieved this record despite the well documented industry supply chain\n                 challenges. The supply chain issues impacted everything from building materials\n                 to equipment to product.\" 11/10/21 Earnings Call Tr. 8; see also AC ,r 56.\n\n3 Defendants also argue that the AC fails to plead fraud with the particularity Rule 9(b) requires.\n\nSee Def. Br. at 10-11; Born v. Quad/Graphics, Inc., 521 F. Supp. 3d 469, 477-79 (S.D.N.Y.\n2021) (complaint, which \"rel[ied] primarily on bolded text in half-page block quotations to\nidentify the allegedly misleading statements . . . [and] ... include[ d] a substantially similar\nparagraph containing some variation of the same five or so generalized, conclusory statements,\"\nfailed Rule 9(b )). Finding the AC deficient on other grounds, the Court does not reach this issue.\nDefendants also challenge the AC's Section 20(a) claim as dependent on ill-pled primary\nviolations of Section l0(b). Def. Br. at 25. That argument, as explained below, has merit.\n                                                 17\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 18 of 46\n\n\n\n\n           \u2022   Jemley said, in response to a question about why shop margins had been lower in\n               third quarter 2021 versus the prior 12 months: \"And you may have noted that we\n               did pulse prices in early November. We have not taken any prices in our system\n               of any significance since pre COVID. And so we've absorbed a little bit of\n               general inflation, normal inflation, whether it's wage changes in markets that had\n               legislated minimum wage, and they're getting to their last tiers or other general\n               wage inflation, and we've been very thoughtful and careful about price escalation.\n               And again, we've instituted a price increase to defend our margins going forward.\n               So you've got both a seasonality aspect and then the lag of the current price\n               increase versus what's happened inflationally over the last few quarters.\"\n               11/10/21 Earnings Call Tr. 13; see also AC 157.\n\n           \u2022   Jemley said, in response to a question about how to \"think about the right\n               [pricing] level in periods of outsized inflation\"-whether to keep pricing higher to\n               hold margins or price more modestly to protect traffic: \"Okay. So historically,\n               over the years, 1% to 2% pricing. And as I mentioned, very low pricing since pre\n               COVID. The great thing, and Joth mentioned it in his script, that we have 12\n               ingredients. We have a-I don't want to simplify the supply chain and dismiss the\n               great effort our teams make to get things to stores. But we don't have a\n               complexity that others do, and therefore, we're not nearly as subject, at least to\n               date, to the types of inflationary pressures that others are having. We believe that\n               that price increase we just took will defend our margins again going into next\n               year. And we want to just stay really focused on genuinely giving value to our\n               customers, and we'll just monitor it, right? We don't have any hard and fast\n               philosophy. It's an environment today where you've got to be able to pivot\n               quickly, and that's the approach we'd like to take. I think we expect our margins\n               to generally hold up. They are industry-leading, and we're very grateful to have\n               that, and we'll watch this over time.\" 11/10/21 Earnings Call Tr. 14; see also AC\n               157.\n\n           \u2022   Jemley said, in response to a follow-up question on the previous answer asking\n               what Dutch Bros' \"basket of inflation was for commodity and labor in the third\n               quarter\": \"The basket is low single digits. And inflation, overall, it's very mild\n               and tempered. And we don't say that thinking we're immune to the struggles that\n               could happen going forward. But we've been very fortunate. Dairy is not really\n               up, that's a big component of our cost structure. We're forward out on coffee,\n               very long. And we have about a 3-bean blend that we can pivot around and\n               manage our costs. And so we feel-we don't see the kind of pressure others are\n               seeing.\" 11/10/21 Earnings Call Tr. 14; see also AC 158.\n\n       The AC pleads that the reason each statement is false or misleading is that Defendants\n\nfailed to disclose, alongside it, that ( 1) they were \"experiencing increased costs relating to\n\ncommodities, including on dairy and petroleum,\" (2) as a result, Dutch Bros was experiencing\n\n                                                  18\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 19 of 46\n\n\n\n\n\"increased margin pressure and decreased earning and profitability,\" and (3) thus, \"positive\n\nstatements about [Dutch Bros'] business, operations, and prospects were materially misleading\n\nand/or lacked a reasonable basis.\" AC ,r 60. The AC notes that in November 2021, at the time\n\nthese statements were made, \"inflation was skyrocketing,\" and \"dairy prices were already rapidly\n\nrising (as opposed to being 'not really up'), with tbe USDA's 2021 all-milk price[] forecasted at\n\n$18.45 per cwt [hundredweight] in October (up from $18.15 per cwt in September) and 2022 all-\n\nmilk price[] forecasted at $19.20 per cwt (up from $18.40 per cwt in September).\" Id It adds\n\nthat, after the class period, Jemley \"conceded that inflation actually 'began to show in Q2 of\n\n2021. \"' Id.\n\n        These allegations, however, do not plead anything actionable under the PSLRA. As to\n\nthe first two statements, the AC does not explain, let alone with particularity, how Ricci and\n\nJemley's apparently accurate reports about Dutch Bros' shop openings and its price increase in\n\nQ3 2021 were made misleading by the absence of a reference to inflation. Even if \"inflation was\n\nskyrocketing,\" AC ,r 60, it would not make inaccurate tbe company's report as to the number of\n\nshops it had opened in that quarter. Nor can Dutch Bros' acknowledgment that its lower shop\n\nmargins in 3Q 2021 were partially attributable to \"what's happened inflationally\" be fairly cast\n\nas misleadingly positive for failing to identify the actual inflation rates. Cf 11/10/21 Tr. 13. At\n\nbottom, both statements recite apparently truthful statements about past events. And \"a violation\n\nof federal securities law cannot be premised upon a company's disclosure of accurate historical\n\ndata.\" Boca Raton Firefighters, 506 F. App'x at 38-39 (quoting In re Sofamor Danek Group,\n\nInc., 123 F.3d 394,401 n.3 (6th Cir. 1997)); see also Nadojfv. Duana Reader, Inc., 107 F.\n\nApp'x 250, 252 (2d Cir. Aug. 17, 2004) (\"Accurate statements about past performance are self\n\nevidently not actionable under the securities laws[.]\").\n\n\n\n                                                 19\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 20 of 46\n\n\n\n\n       As to the third statement, by Jemley, it is one of opinion: Jemley's comment captures his\n\nexpressed \"belie[f] that that price increase [Dutch Bros had] just t[ aken] [would] defend [their]\n\nmargins again going into next year.\" 11/10/21 Tr. 14. For this statement to be actionably false\n\nor misleading, the AC would need to plead either that Jemley did not actually hold this opinion\n\nor that the facts in support he referenced were untrue. See Sanoji, 816 F.3d at 199. The AC\n\nrelies on its contention that inflation and increased commodity costs were already evident in\n\nNovember 2021. See AC, 60. But this argument does not say anything about whether Jemley\n\nthen genuinely believed that price increases could enable Dutch Bros to preserve its margins\n\n\"going into [the] next year.\" 11/10/21 Tr. 14. And Jemley's post-class period statement that\n\ninflation \"began to show in Q2 of 2021\" does not connote a disingenuous belief that Dutch Bros\n\ncould effectively preserve its margins through price increases. See Sanoji, 816 F.3d at 211 (no\n\nliability where opinion statements did not conflict with information in possession at time\n\nstatements were made). Further, the AC does not impugn as false or misleading the facts Jemley\n\ncited in support of his opinion: that Dutch Bros had relatively fewer inputs subject to inflationary\n\npressure or supply chain issues than others in the market, and that, \"to date\" in November 2021,\n\nthese inputs had not faced intense inflationary pressures. Id; see also AC , 60. That dairy and\n\npetroleum costs were rising is consistent with-if not the impetus for-Jemley's statement. See\n\nGillis v. QRX Pharma Ltd, 197 F. Supp. 3d 557, 589-90 (S.D.N.Y. 2016) (opinion statement not\n\nactionable under PSLRA where operative complaint did not allege any facts cited in stating\n\nopinions were themselves false).\n\n        Finally, as to the fourth statement, the AC does not adequately plead that Jemley's\n\nstatement about Dutch Bros' \"basket of inflation\" was false or misleading. In selectively quoting\n\nthe statement, the AC tellingly omits its factual crux: that Dutch Bros' \"basket of inflation\" was\n\n\n\n                                                 20\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 21 of 46\n\n\n\n\nin the low single digits. Compare AC ,r 58, with 11/10/21 Earnings Call Tr. 14. The general,\n\nqualitative statements that followed-that inflation \"overall\" was \"very mild and tempered,\" and\n\nthat dairy prices specifically were \"not really up\"-must be read in conjunction with that\n\nquantitative disclosure. See 17 C.F .R. \u00a7 240.1 0b-5 (unlawful to \"omit to state a material fact\n\nnecessary in order to make the statements made, in light of the circumstances under which they\n\nwere made, not misleading\" (emphasis added)). No facts pled in the AC contradict that factual\n\nstatement. See generally AC ,r 60. And the AC does not plead that other species of data bearing\n\non inflation-regarding the Consumer Price Index (\"CPI\"), or dairy products, or some other\n\n\"basket\" of goods-were necessary to make Jemley's statement non-misleading. See Matrixx\n\nInitiatives, Inc., 563 U.S. at 44--45. On the facts pled, that statement, made in response to an\n\ninvestor's question of \"can you share maybe what your basket of inflation was for commodity\n\nand labor in the third quarter?\" 11/10/21 Tr. 13, was not misleading. On the contrary, Jemley's\n\nanswer gave reasonable investors additional context for his more subjective statements that\n\ninflation was \"mild\" and dairy prices were \"not really up.\" See, e.g., In re Sanofi-Aventis Sec.\n\nLitig., No. 07 Civ. 10279 (GBD), 2009 WL 3094957, at *5 (S.D.N.Y. Sept. 25, 2009), on\n\nreconsideration, 2010 WL 2985912 (S.D.N.Y. July 27, 2010) (\"[T]aken in context with the\n\npublicly available data, defendants' conclusions that the negative side effects were 'relatively\n\nmild and self-limiting' and their other characterizations, amount to little more than expressions\n\nof opinion which are not actionable misstatements under Rule !0b-5.\"); In re Xerox Corp. Sec.\n\nLitig., 935 F. Supp. 2d 448,488 n.8 (D. Conn. 2013) (\"[A] company has no duty to disparage its\n\nown competitive position in the market where it has provided accurate hard data from which\n\nanalysis! and investors can draw their own conclusions about the company's condition[.]\").\n\nAccordingly, the AC does not adequately plead that this statement was false or misleading.\n\n\n\n                                                 21\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 22 of 46\n\n\n\n\n               2.     Statements Made in November 12, 2021 Quarterly Report\n\n       Rein next challenges three statements from Dutch Bros' third-quarter 2021 Form 10-Q,\n\nfiled with the SEC on November 12, 2021. AC ,r,r 61-64. These are:\n\n          \u2022    Under the \"Commodity Risks\" subsection of the broader \"Quantitative and\n               Qualitative Disclosures about Market Risk\" section, the form states: \"Our\n               profitability is dependent on, among other things, our ability to anticipate and\n               react to changes in the costs of key operating resources, including beverage,\n               energy and other commodities. We have been able to partially offset cost\n               increases resulting from several factors, including market conditions, shortages or\n               interruptions in supply due to weather or other conditions beyond our control,\n               governmental regulations and inflation, by increasing our menu prices, as well as\n               making other operational adjustments that increase productivity. However,\n               substantial increases in costs and expenses could impact our operating results to\n               the extent that such increases cannot be offset by menu price increases.\" 11/12/21\n               Form 10-Q at 46; see also AC 'if 61.\n\n           \u2022   Under the \"Impact oflnflation\" subsection of the same section, the form states:\n               \"The primary inflation factions affecting our operations are commodity and\n               supplies, energy costs, and materials used in the construction of company-\n               operated shops. Our leases require us to pay taxes, maintenance, repairs,\n               insurance, and utilities, all of which are generally subject to inflationary increases.\n               Finally, the cost of constructing our restaurants is subject to inflation, increasing\n               the costs of labor and materials, and resulting in higher rent expense on new\n               shops.\n\n               While we have been able to partially offset inflation and other changes in the\n               costs of core operating resources by gradually increasing menu prices, coupled\n               with more efficient purchasing practices, productivity improvements and greater\n               economies of scale, there can be no assurance that we will be able to continue to\n               do so in the future. From time to time, competitive conditions could limit our\n               menu pricing flexibility. In addition, macroeconomic conditions could make\n               additional menu price increases imprudent. There can be no assurance that future\n               cost increases can be offset by increased menu prices or that increased menu\n               prices will be fully absorbed by our guests without any resulting change to their\n               visit frequencies or purchasing patterns. In addition, there can be no assurance\n               that we will generate same shop sales growth in an amount sufficient to offset\n               inflationary or other cost pressures.\" 11/12/21 Form 10-Q at 46-47; see also AC\n               'if 62.\n\n           \u2022   Under the \"Risk Factors\" section, the form states: \"We also purchase significant\n               amounts of dairy products, particularly milk, to support the needs of our shops.\n               Additionally, and although less significant to our operations than coffee or dairy,\n               other commodities, including but not limited to plant-based 'milks,' tea, sugar,\n\n\n                                                 22\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 23 of 46\n\n\n\n\n               syrups, energy and packaging material, such as plastics, corrugate, and carming\n               materials, are important to our operations. Increases in the cost of dairy products\n               and other commodities, such as petroleum which in turn may increase the cost of\n               our packing materials, or lack of availability, whether due to supply shortages,\n               delays or interruptions in processing, or otherwise, especially in international\n               markets, could harm our business.\" 11/12/21 Form 10-Q at 58; see also AC ,r 63.\n\nThe AC alleges that these statements were false or misleading essentially for the same reasons as\n\nthe statements challenged in the November 10, 2021 Earnings Call. See AC if 64.\n\n       For substantially the same reasons as above, the AC falls far short of pleading with the\n\nrequired particularity that these statements were false or misleading. On the contrary, based on\n\nthe pleadings, each presented a measured assessment of the state of play as of the end of the third\n\nquarter of 2021: Dutch Bros had thus far coped with increased costs by increasing prices, but this\n\nstrategy was not assured of success going forward, with rising dairy, coffee, and petroleum\n\nprices presenting a particular risk to \"harm [Dutch Bros'] business.\" 11/12/21 Form 10-Q at 58.\n\nThe AC characterizes these excerpts as misleadingly \"positive statements about the Company's\n\nbusiness, operations, and prospects,\" AC if 64, but the qualified and caveated quality of nearly\n\nevery full sentence in the Form 10-Q belies that characterization. 4\n\n         Moreover, these challenged statements fall comfortably within the PSLRA safe-harbor,\n\nas they are both forward-looking and replete with meaningful cautionary language. \"To\n\ndetermine whether cautionary language is meaningful, courts must first 'identify the allegedly\n\nundisclosed risk' and then 'read the allegedly fraudulent materials-including the cautionaty\n\nlanguage-to determine if a reasonable investor could have been misled into thinking that the\n\nrisk that materialized and resulted in his loss did not actually exist.'\" In re Delcath Sys., Inc.\n\nSec. Litig., 36 F. Supp. 3d 320,333 (S.D.N.Y. 2014) (quoting Halperin v. eBanker USA.com,\n\n\n\n4 Tellingly in this respect, the AC omits to quote the bulk of Dutch Bros' disclosures in its\n\n\"Impact ofinflation\" subsection. See AC if 62.\n                                                  23\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 24 of 46\n\n\n\n\nInc., 295 F.3d 352, 359 (2d Cir. 2002)). Here, the allegedly undisclosed risk is addressed\n\nsquarely by the cautionary language, as both address the potential impact on Dutch Bros' future\n\nmargins should petroleum and dairy costs continue to rise. In its Form 10-Q, Dutch Bros\n\nelaborated on its then-strategy for handling inflation, but it repeatedly qualified that discussion\n\nwith the caveat that increased petroleum, dairy, and other costs could defeat that strategy. Those\n\ncandid assessments are not actionable under the PSLRA. See, e.g., In re NovaGold Res. Inc. Sec.\n\nLitig., 629 F. Supp. 2d 272, 294 (S.D.N.Y. 2009) (meaningful cautionary language satisfied\n\nPSLRA safe-harbor requirement where it warned that \"[p]roject's economic viability [was]\n\nsubject to risks regarding capital costs, the very risks which ultimately materialized.\"); In re\n\nTurquoise Hill Res. Ltd. Sec. Litig., 625 F. Supp. 3d 164, 216-217 (S.D.N.Y. 2022) (company-\n\nspecific warnings concerning significant uncertainty of \"the timing and cost of the construction\"\n\nof certain project sufficient to invoke safe harbor in case alleging fraud based on the same);\n\nOlkey v. Hyperion 1999 Term Tr., 98 F .3d 2, 5 (2d Cir.1996) (defendant not liable where it gave\n\n\"prominent and specific\" cautions regarding \"exactly the risk the plaintiffs claim was not\n\ndisclosed\"). To the extent Reins claim is that Dutch Bros' failure to refer to specific inflationary\n\nrates precludes the PSLRA safe-harbor defense, that is wrong. The absence of that level of\n\nprecision could not have misled a reasonable investor to think that the risk presented by\n\nincreased commodity costs did not exist. See In re Delcath Sys., 36 F. Supp. 3d at 333.\n\n        Rein's attempt to salvage these claims by alleging Item 303 violations is unavailing, for\n\nmultiple reasons. At the threshold, because the above statements are not false or misleading, the\n\nSupreme Court's recent decision in Macquarie Infrastructure Corporation v. Moab Partners,\n\nL.P., 144 S. Ct. 885 (2024), appears to bar such a claim, insofar as it precludes claims based\n\nsolely on an alleged Item 303 violation. Id. at 889 (Item 303 cannot support a private action\n\n\n\n                                                  24\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 25 of 46\n\n\n\n\nunder Rule 10b-5(b) \"even if the failure does not render any 'statements made' misleading).\n\nMoreover, the AC's Item 303 arguments fail on their own terms. It alleges that Dutch Bros'\n\ninclusion of more specific disclosures in SEC filings after its financial troubles in the first quarter\n\nof 2022 shows that the above earlier disclosures did not \"sufficiently convey the then-present\n\nrisk that rising dairy and commodities prices were significantly outstripping Dutch Bros' pricing\n\nand/or margins\" during 2021. AC~~ 99, 101. But that argument rests on a logical fallacy.\n\nDutch Bros' first quarter 2022 SEC filings report a \"jump\" in dairy and gas prices in 2022 that\n\noutpaced the company's pricing model, with adverse consequences including margin pressure.\n\nId.   98, 100. These filings thus revealed that the very risk that the company had identified in\n\nits third quarter 2021 report had transpired: that \"substantial increases in costs and expenses\n\ncould impact our operating results to the extent that such increases carmot be offset by menu\n\nprice increases.\" Id    61. If anything, Dutch Bros' 2022 filings reflect the foresightedness of its\n\n2021 filings.\n\n        The AC thus does not adequately plead that any statement in the November 12, 2021\n\nQuarterly Report are actionable.\n\n                3.      January 10, 2022 Form 8-K & January 11, 2022 Conference Interview\n\n        The AC alleges that the following statements in Dutch Bros' Form 8-K, filed with the\n\nSEC on January 11, 2022, and in an interview of Ricci the same day at an industry conference\n\ncommenting on the material in the Form 8-K, were materially false or misleading: 5\n\n            \u2022   A press release submitted with the Form 8-K quoting Ricci as \"stating that Dutch\n                Bros' '2020 and 2021 shop classes are performing at or above our volume\n\n5 The AC, in~ 66, mistakenly refers to a statement which the parties now agree was made a year\n\nlater, in January 2023, outside the class period. See Def. Br. at 17 n.8; PL Reply at 7 n.3\n(\"Plaintiff incorrectly attributed the language in~ 66 to the 2021 ICR Conference when it was, in\nfact, from a 2023 Conference. Plaintiff retracts that statement.\"). The Court disregards this\nallegation.\n\n\n                                                  25\n\f            Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 26 of 46\n\n\n\n\n                 expectations and within our margin expectations,' and that the Company expected\n                 'fourth quarter revenue to exceed the upper end of the previously provided\n                 guidance, with mature shop level margins in line with expectations.\"' AC ,r 65. 6\n\n             \u2022   Ricci, when asked by an interviewer at the conference to talk about \"any supply\n                 chain challenges that you're facing\" said: \"You know we've certainly see things\n                 get a little bit better as the po1is have freed up on the west coast and [] You know\n                 doesn't mean we are having challenges, but we know nothing that's gotten in the\n                 way of our ability to serve the customer, you may get a cup that doesn't have any\n                 printing on it, because the ink isn't available or the lid on our cups used to be blue\n                 now they're white because you can't get them[.] You know color differently, but\n                 you know, fortunately, our team's done a great job of managing some of the\n                 challenges that they've had they've gotten creative[.] And we haven't had the\n                 issues I you !mow we look at supply chain and inflation, I think tile one area we're\n                 probably most concerned about is freight[.] And we seem to be doing pretty well\n                 on the cost of goods side and working with our suppliers on that end but afraid, as\n                 we grow across the country I think we're realizing[.] You know how much that\n                 impact is going to have you know, on us and learning about what the long term\n                 might look like.\" 1/11/2022 ICR Conference Tr. 7; see also AC ,r 67.\n\nThe AC asserts that these statements were materially false or misleading on essentially the same\n\ngrounds as it challenges the November 2021 statements. The AC adds that:\n\n        [A]t the time each statement was made, the macroeconomic conditions plaguing\n        the U.S. economy and, in tum, Dutch Bros' business, were (as opposed to \"get[ting]\n        a little bit better\") getting far worse, as the FOMC and Federal Reserve Chair\n        Powell had now explicitly recognized inflation was not \"transitory,\" Powell stated\n        his expectation that elevated inflation would persist through \"the middle of' 2022,\n        and the CPI was up 6.8% year-over-year in November. At the time each statement\n        was made, dairy prices were also rapidly rising, with the USDA's 2021 all-milk\n        price was forecasted at $18.60 per cwt in December (up from $18.50 per cwt in\n        November) and 2022 all-milk price was forecasted at $20.75 per cwt (up from\n        $20.25 per cwt in November). Indeed, CW! recalled that in or around\n        December/late 2021, CW! 'steam was tasked with finding solutions to the issues\n        ofrising dairy costs and tighter dairy supply.\n\nId ,r 68.\n\n\n\n\n6 The Court is unable to find the above-quoted language in the Form 8-K in the form produced\n\nby counsel on this motion. Regardless, because the AC alleges and defendants do not dispute\nthat the statement was included in this filing, the Court considers it.\n                                                   26\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 27 of 46\n\n\n\n\n       There is, however, a mismatch between the fact that the AC faults Dutch Bros for\n\nomitting (national inflationary trends) and the statements it challenges (the press release and\n\nRicci' s comments on Dutch Bros' metrics and performance during a discrete timeframe ).\n\n\"[R]evealing one fact about a subject does not trigger a duty to reveal all facts on the subject, so\n\nlong as 'what was revealed would not be so incomplete as to mislead.'\" Richman v. Goldman\n\nSachs Group, Inc., 868 F. Supp. 2d 261,274 (S.D.N.Y. 2012) (quoting In re Bristol Myers, 586\n\nF. Supp. 2d 148, 160 (S.D.N.Y. 2008)). Here, the company discussed shop margins for the\n\nfourth quarter of2021 in a press release (margins which the AC does not contend were errantly\n\nreported or below the company's targets, cf AC ,r,r 102-09) and referenced inflation in passing\n\nduring an interview response with respect to how supply chain issues had affected the company.\n\nAddressing those distinct points did not oblige Dutch Bros to comment on \"macroeconomic\n\nconditions plaguing the U.S. economy.\" AC ,r 68; see also Jiajia Luo v. Sogou, Inc., 465 F.\n\nSupp. 3d 393,409 (S.D.N.Y. 2020) (where statement did not touch on certain compliance\n\nmeasures, not misleading to omit facts regarding those measures); In re Ferroglobe PLC Secs.\n\nLitig., 19 Civ. 629 (RA), 2020 WL 6585715, at *7 (S.D.N.Y. Nov. 10, 2020) (\"Ferroglobe's\n\nstatements about macro-trends within its industry did not require an accompanying disclosure\n\nabout the ancillary issues of pricing issues from that quarter. Nor did the mere mention of the\n\nconcept of demand trigger a duty to disclose the Company's current financial health.\").\n\n        The AC's references to statements by a confidential witness (CW!) do not alter this\n\nanalysis. See AC ,r 68. CW! 's allegations-that the CW! 'steam was tasked with finding\n\nsolutions to rising dairy costs and tighter dairy supply-are not in tension with the challenged\n\nstatements. See id. Nowhere in the challenged comments from early 2022 did Dutch Bros\n\nsuggest that dairy was not a concern on which it was deploying resources. On the contrary, in\n\n\n\n                                                  27\n\f           Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 28 of 46\n\n\n\n\nthe interview, Ricci stated that \"our team's done a great job of managing some of the challenges\n\nthat they've had they've gotten creative\" and that \"we seem to be doing pretty well on the cost of\n\ngoods side and working with our suppliers on that end.\" Id. ,r 67. These comments fairly\n\nconveyed that the company was addressing the cost of goods and that he believed the team\n\nworking on finding solutions to rising dairy costs had thus far done a good job.\n\n       The AC thus fails to adequately plead that these comments were false or misleading.\n\n                4.      March 1, 2022 Earnings Call\n\n       The AC next challenges two sets of statements made during a March 1, 2022 conference\n\ncall with analysts and investors to discuss the content of the Form 8-K that Dutch Bros filed with\n\nthe SEC that same day, which reported the company's performance during the fourth quarter\n\n(and thus the entirety) of 2021. AC if 69. The first set consists of these:\n\n       \u2022     During the call, Ricci said: \"While we are not immune to margin pressures but are\n             managing it appropriately, we continue to look for operational improvements and\n             further opportunities in our market-based pricing model. In addition, we will use\n             segmentation, personalization and innovation to excite our customers about our\n             unique premium and, at times, higher-margin beverage offerings. In November, we\n             successfully took a modest price increase of2.9%. It was our first since prior to the\n             pandemic and was well received by our customers, operators and franchisees.\"\n             3/1/2022 Earnings Call at 6; see also AC ,i 70.\n\n        \u2022    Jemley stated: \"[A]s we moved through the pandemic, we were very careful not to\n             escalate our menu prices. In November, we took a modest price increase, which was\n             our first measurable price increase in over a year for our company shops. That price\n             advance landed well for us. It was appropriate relative to our desired positioning in\n             the market. ... Let's quickly look at the movement in beverage, food and packaging\n             costs and labor costs, given those are the 2 most significant costs, and the industry in\n             general has been challenged by these 2 areas over much of 2021. Beverage, food and\n             packaging costs increased from 22.4% to 25.3% or 290 basis points. 120 basis points\n             of that increase is related to the change in discounts. That leaves 170 basis points of\n             real changes.\" 3/1/2022 Earnings Call at 8-9; see also AC ,i 71.\n\n        \u2022    Jemley stated with respect to the fourth quarter of2021: \"Beverage, food and\n             packaging costs increased from 22.9% to 26.8% or 390 basis points. 190 basis points\n             of this increase is related to the change in discounts. That leaves 200 basis points of\n             real change or 30 basis points more than the full year trends noted above. Two things\n\n\n                                                  28\n\f            Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 29 of 46\n\n\n\n\n             to point out: first, we incurred a bit more ingredient costs, driven by inflation; and\n             second, accelerating new shop development means we will have some cost\n             efficiencies as we open up new shops and establish logistics in new markets . . . . We\n             made the conscious decision to accelerate growth in the fourth quarter and into 2022.\n             And while we always try to balance the profit growth equation in the near term, we\n             are also keen to focus on long-term high-quality revenue that will yield lasting profit\n             and growth.\" 3/1/2022 Earnings Call at 9-10; see also AC, 71.\n\nThe AC claims that these statements gave a falsely positive impression of the company's\n\nfinancial situation without taking into inflationary pressure that it alleges was, by March 1, 2022,\n\n\"decimat[ing] the Company's projected earnings and margins.\" AC, 76.\n\n       These statements, each made during introductory remarks to a call summarizing fourth\n\nquarter and full-year performance, are not actionable. Each reported recent performance and\n\nassociated data. The AC does not allege that any of the data cited by Ricci and Jemley, or their\n\nlimited commentary on it, was inaccurate. The AC instead emphasizes that later statements by\n\nDutch Bros situated its troubles combatting inflation as starting during the first quarter of 2022.\n\nSee id. But that does not put in question the accuracy of the historical data set out by J emley or\n\nRicci with respect to Q4 or year-end 2021 performance. Accurate statements of historical data\n\nare not a basis for Rule !0b-5 liability. See Boca Raton Firefighters, 506 Fed. App'x at 38-39.\n\n        The AC also challenges these statements from the March 1, 2022 Earnings Call:\n\n        \u2022     Jemley, when asked by a researcher ifhe anticipated additional price increases\n              beyond the relatively modest one Dutch Bros had already implemented, stated: \"So\n              we look typically in a normal time frame. We're going to look at our pricing\n              windows every 6 months, right, in the fall before holiday, in the spring before\n              summer. And so we're very mindful of that. I think we've been fortunate to not have\n              a lot of inflation drag, both in '21 and frankly, moving into early '22. And so we\n              haven't felt compelled. We don't price to a margin. First of all, we want to price to\n              what consumers are willing to pay. And so we're just-honestly, we're flexible and\n              we're watching that closely, but we do, with the mindset of our relative position in\n              the market and the customer, not to seek to a margin level. But we are feeling good\n              as we enter '22 with the trajectory of our margins, given everything going on.\"\n              3/1/2022 Earnings Call at 15; see also AC, 73.\n\n\n\n\n                                                  29\n\f           Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 30 of 46\n\n\n\n\n       \u2022    Jemley said, when asked \"what guidance might be for the first quarter or the full year\n            '22 on that restaurant operating margin line\" given inflationary pressures: \"Yes. So\n            we're fortunate that the 2 big costs, cost of goods and labor, we don't have any real\n            significant upward momentum in the labor line. So we're starting halfway better than\n            everybody else, to begin with. And then secondly, we have a pretty simple pantry of\n            goods. What we're really dealing with right now is freight and logistics costs going\n            up. But we're able to do, as we've shown in Q4 and the walk I gave you in COGS,\n            we're really able to handle that pretty effectively, and we'll get a full quarter of the\n            price impact from November in our Ql. In terms of guiding a specific margin for QI,\n            I'd prefer not to do that. It is a-Q4 is the lowest seasonality, Q 1 is the next lowest\n            seasonality. And then we kind of get into Q2. But I just think from a----other than the\n            discount rollover from a year-over-year perspective, we're just not feeling\n            compression in margins. And the biggest thing for us is our labor costs are stable.\"\n            3/1/2022 Earnings Call at 16; see also AC 174.\n\n       \u2022    Jemley said, in response to a questioner \"looking to better contextualize the guidance\n            [Dutch Bros had provided] for lQ [2022]\": \"Yes. It was softer in January. It was\n            better in February, less outages. We're sitting ahead of the mid-singles right now.\n            We're-like everybody, don't know where the world is going to go over the next 30\n            days with all that's going on. And so we're just being a little tepid about how we\n            look at things. It doesn't really move the needle much. The biggest revenue driver is\n            annualization of new stores and new stores getting added. So it gets a lot of talk track\n            and it is important to the underlying health of the business, but it's really not that\n            financially meaningful right now as fast as we're growing the top line. That's why we\n            don't -- we try not to overthink it.\" 3/1/2022 Earnings Call at 17; see also AC 175.\n\nThe AC alleges that these statements were materially false or misleading because Dutch Bros did\n\nnot disclose the effect of increased dairy and petroleum costs: \"[D]espite reassuring the market\n\ntwo-thirds of the way through 1Q22 that the 1Q22 results would be positive, and, in particular,\n\nthat the Company's margins were healthy and not being compressed,\" the company later\n\n\"reveal[ ed], on May 11, 2022, that rising inflation and commodities prices had, in truth,\n\ndecimated the Company's projected earnings and margins in 1Q22.\" AC 176.\n\n       This claim fails for multiple reasons. First, the AC simplistically describes the above\n\nlanguage as \"reassuring the market two-thirds of the way through 1Q22 that the 1Q22 results\n\nwould be positive.\" Id. Reading the statements on the call in full and in context, they were more\n\nnuanced and qualified. Jemley noted that Dutch Bros had \"been fortunate to not have a lot of\n\n\n\n                                                 30\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 31 of 46\n\n\n\n\ninflation drag, both in '21 and frankly, moving into early '22,\" but that positive assessment was\n\nsupported by the company's performance data and not contradicted by any data cited in the AC.\n\nAnd the speakers' guardedly optimistic statements about the company's anticipated performance\n\nand margins were by and large conditional. 3/1/2022 Earnings Call at 15-17. Jemley stated that\n\nDutch Bros was \"feeling good as we enter '22 with the trajectory of our margins, given\n\neverything going on[,]\" id. at 15 (emphasis added), adding that ''.from a year-over-year\n\nperspective, we're just not feeling compression in margins,\" id. at 16 (emphasis added). But, he\n\nadded that Dutch Bros was remaining \"flexible\" as the company could not \"know where the\n\nworld is going to go over the next 30 days with all that's going on,\" id. at 16-17, and that the\n\nexecutives could evaluate the impact and efficacy of the company's pricing strategy to deal with\n\ncost of goods increases only after they received \"a full quarter\" of data \"regarding the price\n\nimpact from November [2021] in our Ql[,]\" id. at 16. Contrary to the AC's characterization,\n\nthese statements were not blanket assurances of a positive future.\n\n        Second, the AC is wrong to treat negative developments in 1Q22-in which Dutch Bros\n\nexperienced accelerating \"macroeconomic headwinds\" that overtook its new-shop and price-\n\noriented strategy for combatting inflation-as undermining what was said on the March 1\n\nearnings call. The AC does not clearly situate these developments (and Dutch Bros' recognition\n\nof them) as having occurred as of March 1. Rather, it appears to situate this development in mid-\n\nMarch. See, e.g., AC ,i,i 91 (mid-March 2022), 104 (quoting Ricci as referencing mid-March as\n\npoint when sales took a turn), 110 (same). The opinion statements of guarded optimism on the\n\nMarch 1 call carmot be impeached as false or misleading based on events that had not yet\n\noccurred or information that was not yet known to the speaker. See Vivendi, SA., 838 F.3d at\n\n\n\n\n                                                 31\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 32 of 46\n\n\n\n\n262 (\"Fraud depends on the state of events when a statement is made, not on what happens\n\nlater.\" (quoting Schleicher v. Wendt, 618 F.3d 679,684 (7th Cir. 2010)).\n\n       The AC thus fails to plead actionable statements during this earnings call.\n\n               5.     March 9, 2022 Conference Interview\n\n       The AC next contends that the following statements made at a March 9, 2022, Bank of\n\nAmerica-sponsored conference were materially false or misleading:\n\n           \u2022   Asked whether he was worried about higher gas prices, among other things,\n               Jemley responded: \"I think we are concerned about the environment around us as\n               citizens. But for Dutch Bros, we're not greatly concerned about elevated energy\n               prices and people's ability to still come and enjoy Dutch. We feel like that would\n               be one of the latter places that people would decide not to spend money on.\n               Elevated energy affects our freight cost, but its-but we don't see it affecting our\n               sales demand in the near term.\" AC ,i 77.\n\n           \u2022   Asked about Dutch Bros' \"moderate\" pricing relative to peer companies given\n               rising costs, Jemley responded: \"[B]ecause we have a beverage-only menu, we\n               have the power of good margins going in. We are not using margin on food, for\n               example. So that set some context to why we sort of feel like we can give people\n               a great value at a reasonable price . . . . Secondly, from a margin shape\n               perspective, and Joth will talk about our cadence of how we actually think about\n               price increases, but everybody's mind is around 2 things moving: one is\n               commodity costs, and in our business that's cost of goods and labor. And really\n               because we began this journey in a really good place with our culture and the take\n               home pay that our people have and everything we do for our people and about our\n               people, we have not had wage escalation pressure . . . . So you take that-half of\n               that pressure off the table from a margin perspective. And you really just dial the\n               margin pressure into freight and logistics costs, in the cost of goods, which\n               allowed us, we don't price to margin, we price to consumers' willingness to pay,\n               but those things work together to really be able to take a moderate reasonable\n               price increase back in November to kind of put us in a good spot going into this\n               year.\" Id. ,i 78.\n\n           \u2022   Responding to the same question, Ricci stated: \"[W]e're going to evaluate it every\n               6 months. We'll look at it in the spring as we head into the late spring and\n               summertime, and then we'll look at it again in the fall as we head into the holiday\n               season and really into winter. And we'll evaluate our costs, we'll evaluate our\n               dynamic pricing differences between our sizes. We'll look at what we think our\n               promotional menu will drive for us. And we'll kind of look at it holistically\n               versus just looking at it as menu items that and a price increases. So we're going\n               to take a lot of factors into consideration as we think about price. And yes, we're\n\n\n                                                32\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 33 of 46\n\n\n\n\n                  watching it every day. We're talking about it a lot, but we're also going to be\n                  considerate to the consumer.\" Id. 1 79.\n\n       These statements are akin to those highlighted from the March I Earnings Call, as is the\n\nAC's theory as to why they were materially false or misleading. In essence, Jemley and Ricci\n\nagain stated, as they had eight days earlier, that (I) Dutch Bros was not immune to rising costs;\n\n(2) various factors, with those cited here including a lack of wage pressure, fewer ingredient\n\ninputs, and a general optimism surrounding consumer behavior, made them guardedly optimistic\n\nthat the company could weather rising costs without substantial price increases; and (3) Dutch\n\nBros was monitoring the situation. These statements are not actionable for the reasons given\n\nabove. The one statement in this instance that is arguably new is Jemley's that the company\n\n\"felt\" consumers would still want to \"enjoy Dutch,\" and be loath to cut out drive-through coffee,\n\nnotwithstanding rising gas prices. That opinion statement is not actionable; the AC does not\n\nimpeach it as contrary to the speaker's actual views or contrary to undisclosed known facts. It is\n\nalso inactionable puffery. See, e.g., Robeco Capital Growth Funds SICAV-Robeco Glob.\n\nConsumer Trends v. Peloton Interactive, Inc., 665 F. Supp. 3d 522, 540 (S.D.N.Y. 2023)\n\n(general, optimistic statements from defendant such as \"[we] feel like [at home fitness] is a trend\n\nthat's here to stay\" were \"textbook\" cases of corporate puffery); Schaffer v. Horizon Pharma\n\nPLC, No. 16 Civ. 1763 (JMF), 2018 WL 481883 (S.D.N.Y. Jan. 18, 2018) (statements that a\n\ndefendant-company was \"on track\" and had a \"unique commercial business model\" were\n\ninactionable puffery); San Leandro Emergency Med. Grp. Profit Sharing Plan v. Philip Morris\n\nCos., Inc., 75 F.3d 801,811 (2d Cir. 1996) (statements of\"optimism\" about margins and\n\nexpectations of good performance were puffery).\n\n        In challenging the March 9 statements, the AC notes a later statement by Ricci, on May\n\n11, 2022, that:\n\n\n                                                   33\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 34 of 46\n\n\n\n\n       [I]n mid-March when gas prices jumped the way they did, we saw an immediate\n       flip on our daily sales. It was almost to the day of the way that, that works. So I\n       think you could infer-and we believe that we've done some analysis on the gas\n       prices and influence related to our daily sales, and we believe it has influenced it.\n       And we believe that if gas prices stay inflated, it will continue to influence it.\n\nAC~ 80. The AC implies that this statement reveals that, as of March 9, 2022, gas prices had\n\nalready jumped, and Dutch Bros' sales \"flip\" had already occurred, such that Ricci and Jemley's\n\nstatements at the Bank of America Conference were false or misleading. See id. But the AC\n\ndoes not adequately plead facts supporting that thesis. Although March 9 surely approaches\n\n\"mid-March,\" the AC does not anywhere allege that by March 9, the company had experienced\n\nthe \"jump\" in gas prices or the downward \"flip\" in its daily sales. See id. Nor does it plead that\n\nby March 9 Jemley or Ricci had access to, or that Dutch Bros had generated, data akin to that on\n\nwhich Ricci relied two months later in May 2022. Absent concrete allegations that facts then\n\n!mown contradicted the statements defendants made on March 9, the AC fails to plead that these\n\nstatements were actionable. See, e.g., Rombach, 355 F.3d at 174-75 (upholding dismissal under\n\nRule 9(b) and PSLRA based on failure to plead specific evidence contradicting challenged\n\nstatements concerning company's financial health); ATS/ Comm 'ens, Inc., 493 FJd at 106\n\n(dismissing for failure to plead falsity element where complaint did not plead temporal facts\n\nsufficient to support this claim).\n\n                6.      2021 Form 10-K\n\n        On March 11, 2022, defendants filed Dutch Bros' 2021 Form 10-K with the SEC. The\n\nAC challenges the following statements in that filing.\n\n        \u2022   Under the \"Commodity Risks\" subsection of the \"Quantitative and Qualitative\n            Disclosures about Market Risk\", the form stated: \"Our profitability is dependent on,\n            among other things, our ability to anticipate and react to changes in the costs of key\n            operating resources, including beverage, energy, and other commodities. We have\n            been able to partially offset cost increases resulting from several factors, including\n            market conditions, shortages or interruptions in supply due to weather or other\n            conditions beyond our control, governmental regulations and inflation by increasing\n                                                 34\n\f           Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 35 of 46\n\n\n\n\n            our menu prices as well as making other operational adjustments that increase\n            productivity. However, substantial increases in costs and expenses could impact our\n            operating results to the extent that such increases cannot be offset by menu price\n            increases.\" 3/11/2022 Form 10-K at 75; see also AC ,i 82.\n\n       \u2022    Under the \"Impact oflnflation\" subsection of the \"Quantitative and Qualitative\n            Disclosures about Market Risk\" section, the form stated: \"The primary inflation\n            factors affecting our operations are commodity and supplies, energy costs, and\n            materials used in the construction of company-operated shops .... While we have\n            been able to partially offset inflation and other changes in the costs of core operating\n            resources by gradually increasing menu prices, coupled with more efficient\n            purchasing practices, productivity improvements and greater economies of scale ...\n            .\" 3/11/2022 Fmm 10-K at 76; see also AC ,i 83.\n\n       The AC does not plead facts plausibly suggesting that these qualified statements were\n\nfalse or misleading, let alone materially so. The AC attempts this showing by seizing on\n\nexcerpts of the Form I 0-K. It notes, for example, the start of a sentence that begins, \"[w]hile\n\n[Dutch Bros] ha[d] been able to partially offset inflation and other changes in the costs of core\n\noperating resources\" by increasing prices in addition to other tweaks around the edges. AC ,i 83\n\n(quoting 3/11/2022 Form 10-K at 76) (emphasis added). But it omits the critical qualifiers that\n\nfollow, such that the passage reads in full:\n\n        While we have been able to partially offset inflation and other changes in the costs\n        of core operating resources by gradually increasing menu prices, coupled with more\n        efficient purchasing practices, productivity improvements and greater economies\n        of scale, there can be no assurance that we will be able to continue to do so in the\n       future. From time to time, competitive conditions could limit our menu pricing\n        flexibility. In addition, macroeconomic conditions could make additional menu\n        price increases imprudent. There can be no assurance that future cost increases can\n        be offset by increased menu prices or that increased menu prices will be fully\n        absorbed by our guests without any resulting change to their visit frequencies or\n        purchasing patterns. In addition, there can be no assurance that we will generate\n        same shop sales growth in an amount sufficient to offset inflationary or other cost\n        pressures.\n\n3/11/2022 Form 10-K at 76 (emphasis added). The portions that the AC cuts out overtly caution\n\nthat the strategies Dutch Bros had thus far deployed to \"partially offset inflation and other\n\nchanges in the costs of core operating resources\" might fail in the future. Id. The AC does not\n\n\n                                                  35\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 36 of 46\n\n\n\n\naddress, let alone explain, why these blunt risk disclosures, addressed at the very risk that it\n\ncontends was concealed, are compatible with its claim of fraud. See, e.g., In re AppHarvest Sec.\n\nLitigation, 2023 WL 4866233, at *41 (statements functioning as risk disclosures not false or\n\nmisleading where they \"warned investors of the types of risks inherent to businesses similar to\n\n[the defendant's]\").\n\n        The 2021 Form I 0-K thus is not fairly pled as actionable.\n\n                7.     April 6, 2022 Podcast Interview\n\n        The AC next challenges statements made by Ricci during a podcast interview published\n\non April 6, 2022:\n\n            \u2022   Ricci stated, when asked about Dutch Bros' competitive advantage over peer\n                companies: \"Our business is pretty simple, right? I mean, we keep a very simple\n                ingredient base. We don't have ovens and kitchens and we're a drive-thru\n                business. We have very few walk-in locations of the 575 locations we have\n                today. We're really focused on doing what we do and doing it very, very well.\n                We don't complicate it. A lot of people have talked about supply chain problems.\n                In those issues that you're serving food and you have all of these 150 ingredients\n                that maybe a classic QSR chain would have, we have basically 12 and then some\n                extensions of that. So we're a simple model, we have a very simple menu. We\n                have a core base of espresso and energy drinks and things like that.\" AC ,r 85.\n\n            \u2022   Ricci stated, when asked about how the IPO affected Dutch Bros: \"Having done a\n                few other public companies, I think that the structure and the discipline that being\n                a public company creates, I think that makes you a better company. The\n                infrastructure that you're, you know, really required to hire, the reporting that\n                you're required to do, I think makes you better in everything else that you do. It\n                forces you to look further out, it forces you to plan ahead, it forces you to be\n                committed to a gameplan and be able to resource that. We're growing into that.\n                We've put a lot of good people in place and we've added some great resources to\n                the company over the last couple of years to prepare for this, but I think we're still\n                growing into that. I think our G&A still has some work to do.\" Id. ,r 86.\n\n            \u2022   Ricci stated, when asked to discuss how \"supply chain stuff, labor cost,\n                commodity costs\" \"affects you, or maybe not as much as your peers or in others\n                in the industry\": \"On the supply chain. You know, like I said earlier, we work\n                with a pretty small ingredient base and so we're working very closely with a very\n                small amount of suppliers that are doing that. Now, we've had the occasional trip\n                up on a part for an ice machine or something that we could get and we've had to\n\n\n                                                  36\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 37 of 46\n\n\n\n\n               respond accordingly and be able to pivot, which our team again has done a great\n               job of doing. We just certainly haven't seen the inflation or supply chain\n               challenges that we've heard about with other companies, and it goes back to\n               simple, right? I mean, the more simple the business, the more effective, and\n               fortunately we have the numbers to back it up, and we sit in a pretty good spot.\"\n               Id ,i 87.\n\n           \u2022   Ricci stated, when asked about Dutch Bros' financial situation: \"Margin-wise,\n               we've been told that our margin numbers and our EBITDA numbers are industry-\n               leading, and maybe we'll let other people fill in the blanks related to that. But I\n               think because our supply chain and our logistics and everything is so simple, you\n               know we run a pretty efficient business with a lot of throughput.\" Id ,i 88.\n\nThe AC alleges that these statements were materially false or misleading because they did not\n\ndivulge relevant negative macroeconomic trends, and because by the time this interview was\n\npublished, Q 1 2022 had concluded-a quarter in which Dutch Bros later reported feeling the\n\nadverse effects of inflation on its profit margins. See id ,i 89.\n\n       Ricci' s first two statements are plainly not actionable. In the first, he broadly described\n\nthe company's business model. The AC does not dispute any fact referenced therein, nor explain\n\nwhy any was made misleading for failure to also address the subject of inflation. In the second,\n\nRicco addressed how the IPO affected Dutch Bros, a subject even further afield from the impact\n\nof present-day inflation. Cf Richman, 868 F. Supp. 2d at 274.\n\n        The third and fourth statements do comment on conditions later in time, with the third\n\nstating that the company hadn't \"seen the inflation or supply chain challenges that we've heard\n\nabout with other companies\" and that relatively speaking, \"we sit in a pretty good spot.\" The AC\n\nclaims that these statements were misleading because, at some point towards the end of Q 1 2022,\n\nDutch Bros experienced a sharp increase in input costs as well as a drop in sales, putting pressure\n\non its profit margins. See AC ,i,i 102-111.\n\n        The passing reference to inflation in the third statement, however, is eclipsed by the more\n\ninvolved discussion elsewhere in the podcast interview of Dutch Bros' experience (or lack\n\n\n                                                  37\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 38 of 46\n\n\n\n\nthereof) with supply-chain issues. And the AC does not allege that that discussion was\n\nmisleading. See Sanofi, 816 F.3d at 210 (statement or omission must be \"misleading to a\n\nreasonable person reading the statement fairly and in context\"). Read in context, that the\n\ndiscussion of supply chain issues contained a brief reference to inflation does not make the\n\nstatement misleading for not having taken on the subject of commodities costs.\n\n       Further, to the extent the AC means to allege that these statements were misleading based\n\non what was known to the company as of the moment in time the podcast aired, the AC lacks the\n\nspecific time references necessary to support this claim. It does not allege when Ricci made the\n\nstatements in the recorded podcast, as opposed to its air date of April 6, see AC 1 85. It does not\n\nallege that the podcast, the statements in which were largely big picture and historical, was made\n\nclose in time to the air date. Nor does it that, whatever the date ofRicci's statements, Dutch\n\nBros by then had experienced the adverse consequences that emerged late in Q 1 (or tabulated its\n\nQl results). See Lopez v. Ctpartners Exec. Search Inc., 173 F. Supp. 3d 12, 40 (S.D.N.Y. 2016)\n\n(statements materially false and misleading only where alleged contradiction was apparent at\n\ntime of statement). To the extent that Ricci's statements addressed the state of play before the\n\n\"flip\" in margins, these statements are compatible with the company's results. See Boca Raton\n\nFirefighters, 506 F. App'x at 38-39. And to the extent that the AC faults Ricci's statements as\n\nfalsely positive about future performance, they are forward looking, and not contradicted by well\n\npied facts as to the speaker's knowledge at the time. See, e.g., Lopez, 173 F. Supp. 3d at 39-41\n\n(projections as to corporate earnings were forward-looking and preliminary even though made\n\nafter the relevant quarter had closed); In re Lottery.com, Inc. Sec. Litig., No. 22 Civ. 07111\n\n(JLR), 2024 WL 454298, at *19 (S.D.N.Y. Feb. 6, 2024) (same).\n\n\n\n\n                                                 38\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 39 of 46\n\n\n\n\n               8.      April 7, 2022 Interview\n\n       Finally, the AC challenges a statement made by Ricci contained in a podcast interview\n\naired on the \"Inside the Ice House\" podcast feed on April 7, 2022. In response to a question as to\n\nwhether Ricci saw \"headwinds for your drive through [] from the recent rise in both coffee bean\n\nand gas prices,\" Ricci replied:\n\n       A third of our business is done in espresso-based drinks. Coffee, technically, makes\n       up a pretty small percentage of our overall cost of goods. We're not concerned\n       about it. I think when you live in the coffee world, you're used to the C price going\n       way up and way down and you just kind have to live in that commodity space. I\n       think, related to fuel prices, most of our stands are, they are within a kind of a\n       person's daily life, right? It's on the way to school or on the way to work or\n       something that you're not going to stop doing anyway. I think that from the kind\n       of the bubble that people live in, most of our stands to kind of work within that\n       bubble. We'll see a little bit of hit related to kind ofroad trips. On the west coast,\n       we have a stand that I hear about all the time in Davis, California. That's, if you're\n       driving from the Bay Area to Tahoe, everyone says, \"Well, I stop at that Dutch on\n       my way to Tahoe.\" Well, the road trip may go down a little bit here as gas prices\n       are high but I think for daily living, I wouldn't expect us to see much of a change.\n\nAC 190. The AC contends that this statement was materially false or misleading because it\n\nprojected a positive picture of Dutch Bros' business model without disclosing the difficulties\n\npresented by inflation and other macroeconomic trends, as surfaced late in Q 1 2022. Id 1 91.\n\n        For much the same reasons as above, the AC does not plead facts making this statement\n\nactionable. The AC does not plead when Ricci made the statements at issue, as opposed to the\n\ndate the podcast became available, nor how that date compared to the date when Ricci became\n\naware of the extent to which inflation had cut into QI profit margins. More important, the\n\nstatement the AC challenges is forward-looking. Ricci projects how a \"recent rise in coffee bean\n\nand gas prices\" would affect Dutch Bros' business in the future. See id 1 90. The AC does not\n\nplead that Ricci's generally put projection-that the company's future business would take \"a bit\n\nof a hit\" because \"gas prices are high\" causing \"road trip[]\" to \"go down a little bit,\" but would\n\nnot experience \"much of a change\"-was disbelieved by Ricci at the time it was made. See id\n\n                                                 39\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 40 of 46\n\n\n\n\n,r,r 90-91. This forward-looking statement is thus a non-actionable of opinion and a statement\nprotected under the PSLRA safe-harbor. See Slayton, 604 F.3d at 777 (forward-looking\n\nstatements protected by PSLRA safe-harbor where facts pied made it at least equally likely\n\ndefendants did not know statements false at time made).\n\n                                                ***\n\n       For the above reasons, the AC does not adequately plead that any statement it challenges\n\nwas materially false or misleading. That defeats all claims, both as to primary liability under\n\nSection l0(b) and Rule !0b-5, and secondary liability under Section 20(a). Bristol-Myers, 2023\n\nWL 2308151, at *9. For completeness, however, the Court assesses defendants' challenge to the\n\nAC's scienter allegations.\n\n        B.     Scienter\n\n        To adequately plead scienter, the AC must include sufficient allegation to raise a \"strong\n\ninference that the defendant acted with the required state of mind.\" 15 U.S.C. \u00a7 78u-4(b)(2).\n\nThe A C's relevant allegations are as follows. It alleges that Ricci and Jemley had a monetary\n\nmotive to artificially inflate Dutch Bros' share price, based on the quantity and timing of their\n\nsales of stocks during the class period. See AC ,r,r 136-139. It further alleges that a strong\n\ninference of scienter is shown by the individual defendants' high-level positions within Dutch\n\nBros, by statements they made during and after the class period, by allegations from CWl, and\n\nby Ricci's January 2024 departure. Id. ,r,r 140-50. As to Dutch Bros, the AC pursues a theory of\n\nrespondeat superior, based on the scienter of the individual defendants. Id. ,r,r 151-52. These\n\nallegations, however, do not support-more than the opposite inference-that the defendants\n\nacted intentionally or recklessly. See ATS! Commc 'ns, 493 F.3d at 99.\n\n\n\n\n                                                 40\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 41 of 46\n\n\n\n\n       The Court's analysis begins with the stock sales, which the AC terms unusual. It alleges\n\nthat Jemley and Ricci, capitalizing on Dutch Bros' artificially high share price, each sold shares\n\non two days between the end of their lock-up agreements on March 4, 2022 and Dutch Bros'\n\n\"cotTective disclosures\" on May 11, 2022, as follows.\n\n\n                                    Charles L. Jemley Stock Sales'\n\n                            'frnnsadioJr Date          Sltru\u2022es Sohl   Priee. Rei\u2022 Sha:1-c\n\n                                          CLASS PERIOD SALES\n\n                               03/15/2022                 1,600             $47.89\n\n                               03/15/2022                 8,274             $48.58\n\n                               03/15/2022                 5,126             $49.35\n\n                               04/05/2022                 Z,790             $53.46\n\n                               04/05/2022                 1,400             $54.04\n\n                               04/05/2022                  310              $55.39\n\n                               04/05/2022                  400              $56.61\n\n                               04/05/2022                  100              $57.74\n\n                                 Total:\n\n                                     POST-CLASi3PERIOD SALie$\n\n                               08/15/2022                 35,305            $45.79\n\n                               08/15/2022                 47,995            $46.61\n\n                               08/15/2022                  1,700            $47.25\n\n                                 Total:\n\n\n\n\n                                                  41\n\f        Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 42 of 46\n\n\n\n\n                                     Jonathan Ricci Stock Sales'\n\n                            Transaction Dnfr        Shar<?s Sohl   Prke Per Shal't\n\n                                          CLASS PERIOD SALES\n\n                               03/07/2022               37,918         $45,39\n\n                               03/07/2022               22,395         $46.65\n\n                               03/07/2022               10,312         $47.26\n\n                               03/07/2022                500           $48.40\n\n                               05/09/2022               38,532         $41.66\n\n                               05/09/2022               8,534          $42.68\n\n                               05/09/2022               22,859         $43.66\n\n                               05/09/2022               1,200          $44.34\n\n                                 Total:\n\n                                      P()S'f-CLASS PE_RIODSALES\n\n                               08/15/2022               27,211         $45.73\n\n                               08/15/2022               42,939         $46'64\n\n                               08/15/2022                975           $47.23\n\n                               0'.l/01/2023             67,817         $36,67\n\n                               02/01/2023               35,817         $37.51\n\n                               02/01/2023               5.6,366        $38.57\n\n                               08/01/2023               79,538          $30.29\n\n                               08/01/2023                462            $30.86\n\n                                 Total:\n\n\n\n\nSee Wu Deel., Exs. 14, 16. Significantly, Forms 4 supplied by defendants reveal that all of\n\nJemley and Ricci's intra-class period sales were made pursuant to non-discretionary Rule !0b-5-\n\n1 plans. See id., Exs. 13 (Ricci), 15 (Jemley).\n\n       These trades do not raise a strong inference of scienter. \"Factors considered in\n\ndetermining whether insider trading activity is unusual include the amount of profit from the\n\nsales, the portion of stockholdings sold, [and] the change in volume of insider sales[.]\" City of\n\n\n\n                                                   42\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 43 of 46\n\n\n\n\nOmaha Police & Fire Ret. Sys. v. Evoqua Water Techs. Corp., 450 F. Supp. 3d 379,419\n\n(S.D.N.Y. 2020). It is undisputed that, during the class period, Ricci and Jemley sold 6.7% and\n\n2.1 % of their respective total holdings. See Def. Br. at 25 & n.11; Pl. Br. at 20 n.13; Def. Reply\n\nBr. at 9. These relatively modest figures are well below the proportion of a defendant's holdings\n\nwhich has been held sufficient to give rise to an inference of fraudulent intent. See, e.g., City of\n\nCoral Springs Police Officers' Ret. Plan v. Far/etch Ltd, 565 F. Supp. 3d 478, 487-88 (S.D.N.Y.\n\n2021) (no inference of scienter where defendants sold off 4% and 20%, respectively, of their\n\nholdings); Chapman v. Mueller Water Prod., Inc., 466 F. Supp. 3d 382,411 (S.D.N.Y. 2020)\n\n(same where defendant sold 65% of shares); Reilly v. US. Physical Therapy, Inc., No. 17 Civ.\n\n2347 (NRB), 2018 WL 3559089, at *15 (S.D.N.Y. July 23, 2018) (same where defendant sold\n\n44% of shares).\n\n        Rein fairly notes that Ricci was limited at all relevant times, under SEC Rule 144, to\n\nselling a maximum of210,526 shares in any three-month period, such that he sold about 67% of\n\nthe shares he could have sold. See Pl. Br. 21-22; cf In re Aratana Therapeutics Inc. Sec. Litig.,\n\n315 F. Supp. 3d 737, 763 (S.D.N.Y. 2018) (\"[T]he decisive question in assessing whether an\n\ninsider's sales are indicative of scienter is how many shares the insider sold during the class\n\nperiod relative to the total number of shares that he or she could have sold.\"). But on the facts\n\nhere, that point does not assist Rein, because Ricci forewent selling about 100,000 shares that he\n\nlegally could have sold, suggesting that, to a significant extent, he \"forwent [] the opportunity to\n\ntum a profit before disclosure of concealed bad news.\" Id. And the AC does not allege that\n\nJemley was similarly limited, dimming any suspicious inference from his modest trading.\n\n        The AC therefore chiefly alleges that defendants' trades were suspicious not based on\n\ntheir sized but based on their timing. Some of each individual defendant's stock sales, it notes,\n\n\n\n                                                 43\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 44 of 46\n\n\n\n\noccurred later in the class period, in Jemley's case five weeks (April 5, 2022) before the May 11,\n\n2022, disclosure of its lackluster first quarter 2022 performance, and in Ricci' s case two days\n\n(May 9, 2022) before that date. But an inference of scienter derived from the timing of trades\n\ndoes not follow here. As the Form 4s for Jemley and Ricci demonstrate, these trades were each\n\nmade pursuant to non-discretionary Rule 105b-1 agreements, entered into long before the\n\ncompany's struggles coping with inflation crystallized. See Wu Deel., Exs. 13, 15; see also AC\n\n,i 128 (Ricci entered into agreement on December 7, 2021, and Jemley on December 9, 2021).\n\nAs the Second Circuit has held, \"sales conducted pursuant to a 10b5-l trading plan [cannot] be\n\ntimed suspiciously[.]\" Ark. Pub. Emps. Ref. Sys. v. Bristol-Myers Squibb Co., 28 F.4th 343, 355-\n\n56 (2d Cir. 2022) (emphasis added). To be sure, \"the mere existence ofa trading plan will not\n\ndefeat an otherwise strong inference of scienter where, as here, the plans were entered into\n\nduring the class period[,]\" In re Aratana, 315 F. Supp. 3d at 764. But the AC does not contain\n\nindependent allegations supporting such an inference, but instead relies heavily on the timing of\n\nthe stock sales. And the AC does not allege that the 10b5-l agreements were suspect. The AC\n\nthus does not plausibly plead a financial motive on the individual defendants' part to conceal the\n\nchallenges that inflation presented for Dutch Bros.\n\n        Absent viable pleadings as to motive, the AC bears a \"correspondingly greater burden in\n\nalleging conscious misbehavior or recklessness.\" In re Aratana, 315 F. Supp. 3d at 765 (quoting\n\nECA, 553 F .3d at 198-99) (internal quotation marks omitted). It does not carry that burden. The\n\nAC's remaining argument as to scienter is that inflation and other macroeconomic headwinds\n\nmust have been damaging Dutch Bros' business long before defendants admitted as much, and\n\nthat defendants, by virtue of their executive positions, must have known this, making their more\n\npositive assessments during the class period \"conscious misbehavior or recklessness.\" See AC\n\n\n\n                                                 44\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 45 of 46\n\n\n\n\n11 140-50. But the AC lacks specific allegations to this effect. It does not specify the contrary\ninformation defendants ostensibly had at the time of the challenged statements.\n\n       That is fatal here. To adequately allege scienter circumstantially, a complaint must\n\n\"specifically identify the reports or statements containing this information,\" In re Aratana, 315\n\nF. Supp. 3d at 765. For example, \"[w]ith respect to sales data and reports, pleadings are\n\nsufficiently specific where the plaintiffs have alleged who prepared the reports, how frequently\n\nthey were prepared, and who reviewed them,\" Koplyay, 2013 WL 6233908, at *7. But the AC\n\ndoes not allege that any contrary such reports or statements with respect to Dutch Bros'\n\nperformance existed, let alone when they were prepared and who was privy to them. The gist of\n\nits theory is instead the repeated ipse dixit that defendants must have known that inflation was or\n\nwould harm Dutch Bros' performance more was being acknowledged. See, e.g., AC 11124,\n\n125, 136-39, 144-48. But under the case law, a complaint's naked declaration to that effect does\n\nnot suffice. See, e.g., Rombach, 355 F.3d at 176 (affirming dismissal of PSLRA claims for\n\nfailure to plead scienter, as complaint could not plausibly allege scienter using a \"pleading\n\ntechnique [that] couple[s] a factual statement with a conclusory allegation of fraudulent intent.\"\n\n(quoting Shields v. Citytrust Bancorp, Inc., 25 F.3d 1124, 1129 (2d Cir. 1994)); In re Marsh &\n\nMclennan Cos., Inc. Sec. Litig., 501 F. Supp. 2d 452,484 (S.D.N.Y. 2006) (finding scienter\n\nallegations insufficient where facts not pled to suggest defendants had knowledge of or access to\n\nspecific information contradicting public statements); In re Skechers USA, Inc. Sec. Litig., 444 F.\n\nSupp. 3d 498, 528 (S.D.N.Y. 2020) (\"Scienter cannot be inferred solely from the fact that, due to\n\n[a defendant's] board membership or executive managerial position, [he] had access to the\n\ncompany's internal documentation as well as any adverse information.\").\n\n\n\n\n                                                45\n\f         Case 1:23-cv-01794-PAE Document 37 Filed 06/24/24 Page 46 of 46\n\n\n\n\n        The AC accordingly fails to adequately plead scienter. Such is an independent basis\n\nsupporting its dismissal.\n\n                                            CONCLUSION\n\n        For the foregoing reasons, the Court grants defendants' motion to dismiss in its entirety\n\nand dismisses this case with prejudice. 7\n\n        The Clerk of Court is respectfully directed to terminate all pending motions and close this\n\ncase.\n\n\n\n                                                                fwlll A. G,Jo/\n        SO ORDERED.\n\n\n                                                             Paul A. Engelmayer\n                                                             United States District Judge\n\n\nDated: June 24, 2024\n       New York, New York\n\n\n\n\n7\n  Rein seeks leave to amend in the event of dismissal, Pl. Br. at 25, but he does not say why\n'Justice [would] so require\" this. On the contrary, Rein has already amended once-the\ncomplaint challenged here is an amended complaint-and at the time Rein was given the\nopportunity to so file, the Court admonished him that \"no further opportunities to amend will\nordinarily be granted.\" See Dkt. 29 at 17; see, e.g., Document Techs., Inc. v. LDiscovery, LLC,\n731 F. App'x 31, 34-35 (2d Cir. 2018) (affirming dismissal with prejudice where plaintiff was\n\"given adequate notice and opportunity to amend the deficiencies in its complaint and failed to\ndo so\"); Trautenberg v. Paul, Weiss, Rifkind, Wharton & Garrison LLP, 351 F. App'x 472, 474\n(2d Cir. 2009) (summary order) (affirming dismissal with prejudice where plaintiff \"did not\nmove for leave to replead in opposition to [defendant's] motion to dismiss his original complaint\nwith prejudice\"); Horoshko v. Citibank, NA., 373 F.3d 248,250 (2d Cir. 2004) (per curiam)\n(argument that district court abused discretion \"in not permitting an amendment that was never\nrequested\" was \"frivolous\"). Closure in this litigation is particularly warranted, given that\nrelated shareholder litigation has been stayed in deference to this case. See Hudson v. Ricci, No\n23 Civ. 5010 (PAE), Dkt. 12 Goint stipulation staying shareholder derivative case).\n\n                                                46\n\f","ocr_status":2,"date_upload":"2024-07-10T19:52:19.577762-07:00","document_number":"37","attachment_number":null,"pacer_doc_id":"127035694697","is_available":true,"is_free_on_pacer":true,"is_sealed":null,"document_type":1,"description":"Memorandum & Opinion","acms_document_guid":""}],"date_created":"2024-06-24T10:09:37.208663-07:00","date_modified":"2025-01-11T03:04:14.486992-08:00","date_filed":"2024-06-24","time_filed":"11:09:53","entry_number":37,"recap_sequence_number":"2024-06-24.001","pacer_sequence_number":142,"description":"OPINION AND ORDER re: 32 MOTION to Dismiss the Amended Complaint. filed by Charles L. Jemley, Jonathan Ricci, Dutch Bros, Inc.. For the foregoing reasons, the Court grants defendants' motion to dismiss in its entirety and dismisses this case with prejudice. The Clerk of Court is respectfully directed to terminate all pending motions and close this case. SO ORDERED. (Signed by Judge Paul A. Engelmayer on 6/24/2024) (tg) Transmission to Orders and Judgments Clerk for processing. (Entered: 06/24/2024)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/370347823/","id":370347823,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/377735864/","id":377735864,"tags":[],"absolute_url":"/docket/66921700/36/douglas-rein-v-dutch-bros-inc/","date_created":"2023-11-09T16:10:42.997546-08:00","date_modified":"2025-01-11T03:04:14.471529-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"36","attachment_number":null,"pacer_doc_id":"127034402944","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Reply Memorandum of Law in Support of Motion","acms_document_guid":""}],"date_created":"2023-11-09T16:10:42.976988-08:00","date_modified":"2025-01-11T03:04:14.403335-08:00","date_filed":"2023-11-09","time_filed":"18:19:36","entry_number":36,"recap_sequence_number":"2023-11-09.001","pacer_sequence_number":139,"description":"REPLY MEMORANDUM OF LAW in Support re: 32 MOTION to Dismiss the Amended Complaint. . Document filed by Dutch Bros, Inc., Charles L. Jemley, Jonathan Ricci..(Wu, Aric) (Entered: 11/09/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/369089204/","id":369089204,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/376442148/","id":376442148,"tags":[],"absolute_url":"/docket/66921700/35/douglas-rein-v-dutch-bros-inc/","date_created":"2023-10-26T15:07:41.760479-07:00","date_modified":"2025-01-11T03:04:14.383531-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"35","attachment_number":null,"pacer_doc_id":"127034311771","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Memorandum of Law in Opposition to Motion","acms_document_guid":""}],"date_created":"2023-10-26T15:07:41.752642-07:00","date_modified":"2025-01-11T03:04:14.367736-08:00","date_filed":"2023-10-26","time_filed":"17:17:40","entry_number":35,"recap_sequence_number":"2023-10-26.001","pacer_sequence_number":136,"description":"MEMORANDUM OF LAW in Opposition re: 32 MOTION to Dismiss the Amended Complaint. . Document filed by Douglas Rein..(Miller, Kim) (Entered: 10/26/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/366178175/","id":366178175,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/373111547/","id":373111547,"tags":[],"absolute_url":"/docket/66921700/32/douglas-rein-v-dutch-bros-inc/","date_created":"2023-09-28T17:10:47.656854-07:00","date_modified":"2025-01-11T03:04:14.193834-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"32","attachment_number":null,"pacer_doc_id":"127034146449","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Dismiss","acms_document_guid":""}],"date_created":"2023-09-28T17:10:47.647452-07:00","date_modified":"2025-01-11T03:04:14.175979-08:00","date_filed":"2023-09-28","time_filed":"18:55:26","entry_number":32,"recap_sequence_number":"2023-09-28.001","pacer_sequence_number":128,"description":"MOTION to Dismiss the Amended Complaint. Document filed by Dutch Bros, Inc., Charles L. Jemley, Jonathan Ricci. Responses due by 10/26/2023.(Wu, Aric) (Entered: 09/28/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/366178169/","id":366178169,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/373111541/","id":373111541,"tags":[],"absolute_url":"/docket/66921700/33/douglas-rein-v-dutch-bros-inc/","date_created":"2023-09-28T17:10:47.363616-07:00","date_modified":"2025-01-11T03:04:14.271069-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"33","attachment_number":null,"pacer_doc_id":"127034146463","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Memorandum of Law in Support of Motion","acms_document_guid":""}],"date_created":"2023-09-28T17:10:47.357352-07:00","date_modified":"2025-01-11T03:04:14.213349-08:00","date_filed":"2023-09-28","time_filed":"18:57:08","entry_number":33,"recap_sequence_number":"2023-09-28.002","pacer_sequence_number":130,"description":"MEMORANDUM OF LAW in Support re: 32 MOTION to Dismiss the Amended Complaint. . Document filed by Dutch Bros, Inc., Charles L. Jemley, Jonathan Ricci..(Wu, Aric) (Entered: 09/28/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/366178111/","id":366178111,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/373111482/","id":373111482,"tags":[],"absolute_url":"/docket/66921700/34/douglas-rein-v-dutch-bros-inc/","date_created":"2023-09-28T17:10:44.114642-07:00","date_modified":"2025-01-11T03:04:14.300828-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"34","attachment_number":null,"pacer_doc_id":"127034146654","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Declaration in Support of Motion","acms_document_guid":""}],"date_created":"2023-09-28T17:10:44.107150-07:00","date_modified":"2025-01-11T03:04:14.284170-08:00","date_filed":"2023-09-28","time_filed":"19:47:45","entry_number":34,"recap_sequence_number":"2023-09-28.003","pacer_sequence_number":133,"description":"DECLARATION of Aric H. Wu in Support re: 32 MOTION to Dismiss the Amended Complaint.. Document filed by Dutch Bros, Inc., Charles L. Jemley, Jonathan Ricci. (Attachments: # 1 Exhibit 1 - Table of Challenged Statements, # 2 Exhibit 2 - 3/11/22 Dutch Bros Form 10-K, # 3 Exhibit 3 - 9/16/21 Dutch Bros Prospectus, # 4 Exhibit 4 - 5/12/22 Dutch Bros Form 10-Q, # 5 Exhibit 5 - 11/12/21 Dutch Bros Form 10-Q, # 6 Exhibit 6 - 11/10/21 Dutch Bros Form 8-K, # 7 Exhibit 7 - 11/10/21 Dutch Bros Earnings Call Transcript, # 8 Exhibit 8 - 3/1/22 Dutch Bros Earnings Call Transcript, # 9 Exhibit 9 - 3/1/22 Dutch Bros Form 8-K, # 10 Exhibit 10 - 5/11/22 Dutch Bros Form 8-K, # 11 Exhibit 11 - 5/11/22 Dutch Bros Earnings Call Transcript, # 12 Exhibit 12 - 12/10/21 Wall Street Journal Article, # 13 Exhibit 13 - Dutch Bros Form 4s (Jonathan Ricci), # 14 Exhibit 14 - Chart of Dutch Bros Stock Sales (Jonathan Ricci), # 15 Exhibit 15 - Dutch Bros Form 4s (Charles L. Jemley), # 16 Exhibit 16 - Chart of Dutch Bros Stock Sales (Charles L. Jemley), # 17 Exhibit 17 - 8/10/22 Dutch Bros Earnings Call Transcript, # 18 Exhibit 18 - 1/11/22 ICR Interview Transcript, # 19 Exhibit 19 - 1/11/23 ICR Interview Transcript).(Wu, Aric) (Entered: 09/28/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/363593695/","id":363593695,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/370364409/","id":370364409,"tags":[],"absolute_url":"/docket/66921700/31/douglas-rein-v-dutch-bros-inc/","date_created":"2023-08-31T13:08:25.895843-07:00","date_modified":"2025-01-11T03:04:14.096612-08:00","sha1":"0f04d8c075194c0f2155fab92a3bed818ce439af","page_count":62,"file_size":664958,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.31.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.31.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"        Case 1:23-cv-01794-PAE        Document 31       Filed 08/31/23   Page 1 of 62\n\n\n\n\nKAHN SWICK & FOTI, LLC\nKim E. Miller (NY-6996)\n250 Park Avenue, 7th Floor\nNew York, NY 10177\nTelephone: (212) 696-3732\nFacsimile: (504) 455-1498\nEmail: kim.miller@ksfcounsel.com\n-and-\nLewis S. Kahn\n1100 Poydras Street, Suite 960\nNew Orleans, LA 70163\nTelephone: (504) 455-1400\nFacsimile: (504) 455-1498\nEmail: lewis.kahn@ksfcounsel.com\nCounsel for Lead Plaintiff Douglas Rein\nand Lead Counsel for the Class\n\n                          UNITED STATES DISTRICT COURT\n                         SOUTHERN DISTRICT OF NEW YORK\n\n                                                    )\n  JERRY PEACOCK, Individually And On Behalf         )\n  of All Others Similarly Situated,                 )\n                                                    )\n                        Plaintiff,                  )\n                v.                                  )     Case No. 1:23-cv-01794-JLC-PAE\n                                                    )\n  DUTCH BROS INC., JONATHAN RICCI, and              )\n  CHARLES L. JEMLEY,                                )\n                                                    )\n                        Defendants.                 )\n                                                    )\n\n   AMENDED COMPLAINT FOR VIOLATION OF FEDERAL SECURITIES LAWS\n\f            Case 1:23-cv-01794-PAE                         Document 31                 Filed 08/31/23                Page 2 of 62\n\n\n\n\n                                                      TABLE OF CONTENTS\n                                                                                                                                     Page:\nOVERVIEW ................................................................................................................................... 1\nJURISDICTION AND VENUE ..................................................................................................... 4\nPARTIES ........................................................................................................................................ 5\n     I.          Plaintiff ......................................................................................................................... 5\n     II.         Defendants .................................................................................................................... 5\nCONFIDENTIAL WITNESSES .................................................................................................... 5\nFACTUAL BACKGROUND ......................................................................................................... 6\n     I.          Dutch Bros Goes Public at a Time when Inflation is Running Rampant\n                 and Commodities Prices Were Skyrocketing ............................................................... 6\n     II.         Defendants Misleadingly Downplay and Deny the Impacts of Inflation\n                 and Rising Commodities on Dutch Bros Throughout the Class Period........................ 9\nDEFENDANTS\u2019 MATERIALLY FALSE AND MISLEADING STATEMENTS\nAND OMISSIONS ....................................................................................................................... 16\n     I.          November 10, 2021 Earnings Call .............................................................................. 16\n     II.         November 12, 2021 Quarterly Report ........................................................................ 18\n     III.        January 11, 2022 ICR Conference Interview .............................................................. 19\n     IV.         March 1, 2022 Earnings Call ...................................................................................... 21\n     V.          March 9, 2022 Bank of America Consumer & Retail Technology\n                 Conference Interview .................................................................................................. 24\n     VI.         March 11, 2022 Annual Report .................................................................................. 26\n     VII.        April 6, 2022 \u201cWelcome To the Arena\u201d Interview ..................................................... 28\n     VIII.       April 7, 2022 \u201cInside the Ice House\u201d Interview ......................................................... 30\n     IX.         Defendants Fail to Disclose Material Information Required\n                 by Item 303 ................................................................................................................. 31\nTHE TRUTH IS REVEALED AT THE END OF THE CLASS PERIOD .................................. 34\nPOST CLASS PERIOD EVENTS................................................................................................ 38\nLOSS CAUSATION/ECONOMIC DAMAGES ......................................................................... 40\nDEFENDANTS ACTED WITH SCIENTER .............................................................................. 42\n     I.          Defendants Had Significant Motive and Opportunity to Misrepresent\n                 Dutch Bros\u2019 Business .................................................................................................. 43\n            A.        The Insider Sales ................................................................................................... 43\n     II.         Defendants Intended to Deceive Investors or Were Severely Reckless ..................... 45\n            A.        Pre-Class Period Admissions and Contrary Evidence Support\n                      a Strong Inference of Scienter............................................................................... 45\n\n\n\n\n                                                                          i\n\f         Case 1:23-cv-01794-PAE                        Document 31                 Filed 08/31/23               Page 3 of 62\n\n\n\n\n          B.        Defendants\u2019 Class Period Statements Support a Strong Inference\n                    of Scienter ............................................................................................................. 47\n          C.        CW1 Supports a Strong Inference of Scienter ...................................................... 48\n          D.        The Critical Nature of the Individual Defendants\u2019 High-Level Positions\n                    and Involvement, and Their Access to, and Knowledge of, Contradictory\n                    Information ........................................................................................................... 48\n          E.        Defendant Ricci\u2019s Departure Supports Scienter ................................................... 49\n          F.        Corporate Scienter ................................................................................................ 50\nPSLRA STATUTORY SAFE HARBOR DOES NOT APPLY................................................... 50\nTHE PRESUMPTION OF RELIANCE ....................................................................................... 51\nCONTROL PERSON ALLEGATIONS....................................................................................... 52\nCLASS ACTION ALLEGATIONS ............................................................................................. 53\nCLAIMS FOR RELIEF ................................................................................................................ 55\nPRAYER FOR RELIEF ............................................................................................................... 58\nJURY TRIAL DEMANDED ........................................................................................................ 58\nCERTIFICATE OF SERVICE ..................................................................................................... 59\n\n\n\n\n                                                                     ii\n\f       Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 4 of 62\n\n\n\n\n       1.      Lead Plaintiff Douglas Rein (\u201cPlaintiff\u201d), individually and on behalf of all other\n\npersons similarly situated, by and through his undersigned attorneys, alleges the following based\n\nupon personal knowledge as to Plaintiff and Plaintiff\u2019s own acts, and upon information and belief\n\nas to all other matters. This investigation included, but was not limited to, a review and analysis\n\nof: (i) court records; (ii) public filings of Dutch Bros, Inc. (\u201cDutch Bros\u201d or the \u201cCompany\u201d) with\n\nthe U.S. Securities and Exchange Commission (\u201cSEC\u201d); (iii) transcripts and investor presentations;\n\n(iv) Dutch Bros\u2019 press releases and other investor materials; (v) analyst reports and independent\n\nmedia reports regarding Dutch Bros, its stock price movement, pricing, and volume data; and (vi)\n\ninterviews of persons with knowledge of the allegations contained herein, including a former\n\nemployee of Dutch Bros. Lead Counsel\u2019s investigation into the factual allegations contained herein\n\nis continuing, and many of the relevant facts are known only by Defendants or are exclusively\n\nwithin their custody or control. Plaintiff believes that additional evidentiary support will exist for\n\nthe allegations set forth herein after further investigation and after a reasonable opportunity to\n\nconduct discovery.\n\n                                           OVERVIEW\n       2.      Plaintiff brings this federal securities class action asserting violations of Sections\n\n10(b) and 20(a) of the Exchange Act, 15 U.S.C. \u00a7\u00a7 78j(b) and 78t(a), and Rule10b-5(b)\n\npromulgated thereunder by the U.S. Securities Exchange Commission (the \u201cSEC\u201d) (17 CFR \u00a7\n\n240.10b-5), on behalf of himself and all others who purchased the securities of Dutch Bros between\n\nNovember 10, 2021 and May 11, 2022, inclusive (the Class Period\u201d), against Dutch Bros, Chief\n\nExecutive Officer Jonathan Ricci, and Chief Financial Officer Charles L. Jemley (collectively,\n\n\u201cDefendants\u201d).\n\n       3.      At the time Dutch Bros closed its Initial Public Offering on or about September 17,\n\n2021, skyrocketing inflation and commodities costs were wreaking havoc on the U.S. and world\n\n\n                                                  1\n\f       Case 1:23-cv-01794-PAE          Document 31       Filed 08/31/23      Page 5 of 62\n\n\n\n\neconomies. In fact, on September 14, 2021, the same day Dutch Bros began trading on the New\n\nYork Stock Exchange (\u201cNYSE\u201d), the U.S. Bureau of Labor Statistics revealed the Consumer Price\n\nIndex for All Urban Consumers (\u201cCPI-U\u201d) had increased 5.3% year-over year in the month of\n\nAugust, leading experts and economists to doubt Federal Reserve Chair Jerome H. Powell\u2019s\n\nprevious refrain that elevated inflation was likely \u201ctransitory.\u201d As Defendant Jemley would later\n\nadmit, rising petroleum and food commodities prices began to rise rapidly in the second half of\n\n2021, several months before Dutch Bros\u2019 IPO. And this landscape did not change prior to the\n\nbeginning of the Class Period\u2014in fact, it got worse. Indeed, inflation and relevant commodities\n\nprices would continue to rise during the Class Period steadily and predictably:\n\n                                    National\n                                                                Gasoline       Diesel\n                                    All-Milk   2022 All-Milk\n                      CPI-U                                     Average       Average\n                                     Price     Price Forecast\n                     Inflation:                               Retail Price Retail Price\n                                    Received     (per cwt):\n                                                              (per gallon): (per gallon)\n                                   (per cwt):\n September 2021:          5.4%          $18.30         $18.40       $3.272        $3.384\n   October 2021:          6.2%          $19.60         $19.20       $3.384        $3.612\n November 2021:           6.8%          $20.70         $20.25       $3.491        $3.727\n December 2021:           7.0%          $21.70         $20.75       $3.406        $3.641\n   January 2022:          7.5%          $23.90         $22.60       $3.413        $3.724\n  February 2022:          7.9%          $24.50         $23.55       $3.611        $4.032\n    March 2022:           8.5%          $25.60         $25.05       $4.322        $5.105\n      April 2022:         8.3%          $27.00         $25.80       $4.213        $5.120\nSources: U.S. Department of Labor, Bureau of Labor Statistics; U.S. Department of Agriculture,\nNational Agricultural Statistics Service & Agricultural Marketing Service; U.S. Department of\nEnergy, U.S. Energy Information Administration\n\n       4.      Despite these realities, when Defendants announced Dutch Bros\u2019 3Q21financials\n\nand results of operations at the onset of the Class Period, they unexpectedly and falsely assured\n\nthe market that the Company was not being meaningfully impacted by these macroeconomic\n\npressures and that margins would remain healthy moving forward. In fact, during the November\n\n10, 2021 earnings call, one analyst from Barclays Bank PLC, seeming somewhat surprised,\n\ncommented that Defendants had \u201cgone through [their] entire set of prepared remarks, and there\n\n\n                                                2\n\f       Case 1:23-cv-01794-PAE          Document 31      Filed 08/31/23      Page 6 of 62\n\n\n\n\nwas no mention of your basket of commodity or labor inflation in the third quarter or your\n\nexpectations going forward.\u201d Defendant Ricci also asserted the Company had opened more new\n\nstores than projected\u2014the most it had ever opened in a quarter ever, in fact, \u201cdespite the well-\n\ndocumented industry supply chain challenges.\u201d And Defendant Jemley told analysts Dutch Bros\n\nsimply wasn\u2019t \u201cnearly as subject\u2026to the types of inflationary pressures that others are having\u2026.\n\nAnd inflation, overall, it\u2019s very mild and tempered.\u201d\n\n       5.      Moreover, on March 1, 2022, two-thirds of the way through the Company\u2019s first\n\nquarter of 2022, Dutch Bros held a conference call to discuss its 4Q21 and full year 2021 results\n\nin which Defendants made numerous statements reassuring investors that the Company\u2019s first\n\nquarter of 2022 results would be positive and that the Company\u2019s margins were healthy and not\n\nbeing compressed (and thus were not being meaningfully impacted by rising commodity prices\n\nand inflation). \u201c[W]e are feeling good as we enter \u201822 with the trajectory of our margins, given\n\neverything going on,\u201d said Defendant Ricci. Similarly, Defendant Jemley stated, \u201c[W]e\u2019re just not\n\nfeeling compression in margins.\u201d\n\n       6.      Notably, Defendants had good reason to reassure the market. Under the terms of\n\nthe IPO, Dutch Bros\u2019 executive officers were subject to a \u201cLock Up Agreement\u201d with the\n\nCompany\u2019s Underwriters whereby they were prohibited from selling their Dutch Bros stock until\n\napproximately March 4, 2022. Had Defendants revealed the true extent to which Dutch Bros\u2019\n\nbusiness was affected and would be affected by skyrocketing inflation and rising commodities\n\nprices (as peer companies such as Starbucks had done), they would have been unable to maintain\n\nthe inflated price of Dutch Bros\u2019 stock long enough to enable the Individual Defendants to profit\n\nto the tune of $10,577,443.17. And profit they did.\n\n\n\n\n                                                3\n\f       Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 7 of 62\n\n\n\n\n       7.      In fact, just two days after the Individual Defendants suspiciously stopped selling\n\ntheir stock for handsome profits, Defendants shocked the market by revealing, on May 11, 2022,\n\nthat rising inflation and commodities prices had decimated the Company\u2019s projected earnings and\n\nmargins in the first quarter of 2022, despite their earlier reassurances two-thirds of the way through\n\nthat quarter that this would not be the case. Investors were stunned. On this news, Dutch Bros\u2019\n\nshare price fell $9.26, or 26.9%, to close at $25.11 per share on May 12, 2022, on unusually heavy\n\ntrading volume.\n\n       8.      As a result of Defendants\u2019 false and misleading statements and omissions, and the\n\nprecipitous decline in the market value of the Company\u2019s securities that resulted therefrom,\n\nPlaintiff and other Class members have suffered significant losses and damages.\n\n                                 JURISDICTION AND VENUE\n       9.      The claims asserted herein arise under and pursuant to Sections 10(b) and 20(a) of\n\nthe Exchange Act (15 U.S.C. \u00a7\u00a7 78j(b) and 78t(a)) and Rule 10b-5 promulgated thereunder by the\n\nSEC (17 C.F.R. \u00a7 240.10b-5).\n\n       10.     This Court has jurisdiction over the subject matter of this action pursuant to 28\n\nU.S.C. \u00a7 1331, Section 27 of the Exchange Act (15 U.S.C. \u00a7 78aa).\n\n       11.     Venue is proper in this District pursuant to Section 27 of the Exchange Act, 28\n\nU.S.C. \u00a7 1391(b). Defendant Dutch Bros\u2019 common stock is listed for trading on the New York\n\nStock Exchange (NYSE). Substantial acts in furtherance of the alleged fraud and/or the effects of\n\nthe fraud have occurred in this Judicial District.\n\n       12.     In connection with the acts, transactions, and conduct alleged herein, Defendants\n\ndirectly and indirectly used the means and instrumentalities of interstate commerce, including the\n\nUnited States mail, interstate telephone communications, and the facilities of the NYSE, a national\n\nsecurities exchange.\n\n\n                                                     4\n\f         Case 1:23-cv-01794-PAE           Document 31       Filed 08/31/23      Page 8 of 62\n\n\n\n\n                                              PARTIES\n   I.          Plaintiff\n         13.      Plaintiff, as set forth in the attached Certification and Declaration at ECF No. 14-\n\n4, which is incorporated herein by reference, purchased the Company\u2019s securities at artificially\n\ninflated prices during the Class Period and was damaged by the federal securities law violations\n\nand false and/or misleading statements and/or material omissions alleged herein.\n\n   II.         Defendants\n         14.      Defendant Dutch Bros is incorporated under the laws of Delaware with its principal\n\nexecutive offices at located in Grants Pass, Oregon. Dutch Bros\u2019 shares trade on the NYSE under\n\nthe ticker symbol \u201cBROS.\u201d\n\n         15.      Defendant Jonathan Ricci (\u201cRicci\u201d) was, at all relevant times, the President and\n\nChief Executive Officer (\u201cCEO\u201d) of Dutch Bros.\n\n         16.      Defendant Charles L. Jemley (\u201cJemley\u201d) was, at all relevant times, the Chief\n\nFinancial Officer (\u201cCFO\u201d) of Dutch Bros\n\n         17.      Defendants Ricci and Jemley are sometimes referred to herein as the \u201cIndividual\n\nDefendants.\u201d\n\n                                  CONFIDENTIAL WITNESSES\n         18.      Confidential Witness 1 (\u201cCW1\u201d) worked at Dutch Bros from 2017 to November\n\n2022, and held several roles during his tenure, including Retail Optimization Manager and Retail\n\nInnovations Specialist. From January 2021 until November 2022, CW1 was a Retail Optimization\n\nManager based at the Company\u2019s Grants Pass, Oregon headquarters, and was an Innovations\n\nSpecialist on the same team for about one year prior to that role. In the role of Retail Optimization\n\nManager, CW1 reported to the Director of Retail Services, who in turn reported to the Senior\n\nDirector of Planning, and CW1 believed that the Senior Director of Planning reported to Chief\n\n\n\n\n                                                   5\n\f        Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 9 of 62\n\n\n\n\nOperating Officer (\u201cCOO\u201d) Brian Maxwell; however, at some point, another layer of reporting\n\nwas added with the Senior Vice President of Operations.\n\n        19.    In the role of Retail Optimization Manager, CW1 and CW1\u2019s team, which consisted\n\nof four people and an intern, oversaw field testing and product innovation, and worked as\n\nconsultants for the Company\u2019s retail shops. Specifically, CW1\u2019s team worked on new product\n\nimplementation within retail shop operations, worked on operational changes that would be\n\neffective in the field, and created processes for field training. In sum, CW1\u2019s team was mostly\n\nresponsible for designing processes that would create efficiencies at the retail store-level.\n\n        20.    Notably, CW1 explained that Dutch Bros was not a siloed company, and as such,\n\npeople from various departments worked on projects together. For instance, CW1 had access to\n\nsome financial reporting and cost information, especially as it related to dairy costs.\n\n        21.    Although CW1 was not directly involved with decision-making or day-to-day\n\noperations, CW1 recalled that in or around December/late 2021, CW1\u2019s team was tasked with\n\ntroubleshooting the issue of rising dairy costs to figure out how to reduce these rising costs. For\n\nexample, one solution that CW1\u2019s team came up with was to switch from purchasing dairy by the\n\ngallon to purchasing it by the half gallon. CW1 also noted that finding additional sources of dairy,\n\nespecially 2%, was important because the supply was also an issue around this time, not just the\n\ncost.\n\n                                  FACTUAL BACKGROUND1\nI.      Dutch Bros Goes Public at a Time when Inflation is Running Rampant and\n        Commodities Prices Were Skyrocketing\n        22.    Founded in 1992 in Grants Pass, Oregon by brothers Dane and Travis Boersma,\n\nDutch Bros operates and franchises drive-thru coffee shops and sell and distribute coffee and\n\n\n1 Throughout this Complaint, all emphasis in quotations is added unless otherwise noted.\n\n\n\n\n                                                  6\n\f      Case 1:23-cv-01794-PAE           Document 31         Filed 08/31/23      Page 10 of 62\n\n\n\n\ncoffee-related products and accessories. Dutch Bros primarily serves espresso-based drinks, cold\n\nbrew, proprietary energy drinks, smoothies, teas, and lemonades.\n\n       23.     Prior to Dutch Bros\u2019 IPO in September of 2021, the Company had 471 shops in 11\n\nstates (207 of which were company-operated and 264 of which were franchised), and was in what\n\nit characterized as \u201cthe early stages of rapid growth.\u201d As recounted in Dutch Bros\u2019 Prospectus, one\n\nof the stated goals in consummating the IPO was facilitation of its expansion to at least 4,000\n\nDutch Bros locations in the United States.\n\n       24.     In connection with this aggressive expansion strategy, Dutch Bros\u2019 Prospectus\n\nasserted that \u201cDutch Bros has invested in corporate infrastructure to stay one step ahead of the\n\ngrowth trajectory we expect in shops and sales,\u201d such that it has \u201cflexibility around many of our\n\ninput costs.\u201d The Prospectus also stated Dutch Bros would offset any potential increase in labor\n\nand benefits costs \u201cwith operational efficiencies and cost reduction measures in our supply chain\n\nand elsewhere before increasing our menu prices.\u201d\n\n       25.     As recounted above and herein, however, by the time Dutch Bros issued its\n\nProspectus in September 2021, skyrocketing inflation and commodities costs had been wreaking\n\nhavoc on the U.S. economy for months and would continue to do so with no real end in sight. For\n\nexample, on September 14, 2021, the first day of Dutch Bros\u2019 trading on the NYSE and three days\n\nprior to the closing of its IPO, the U.S. Bureau of Labor Statistics issued a press release announcing\n\nthat the Consumer Price Index for All Urban Consumers (\u201cCPI-U\u201d) increased 5.3% year-over year\n\nin the month of August. Importantly, the gasoline index rose 42.7% year-over-year, while the food\n\nindex increased 3.7% year-over-year (with milk rising 1.3% and fresh whole milk rising 2.9%\n\nyear-over-year).\n\n\n\n\n                                                  7\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 11 of 62\n\n\n\n\n       26.     As reported by The Wall Street Journal and numerous other publications, at this\n\npoint, rising inflation was already a persistent force in the U.S. economy and \u201chopes are fading\n\nthat supply-chain disruptions would pass after a few months.\u201d The Wall Street Journal also\n\nreported that \u201c[e]conomists anticipate that broader, longer-lasting inflationary pressures will\n\nemerge in coming quarters,\u201d quoting Andrew Schneider, U.S. Economist at BNP Paribas, as\n\nstating that \u201cwhat we\u2019re learning is that our supply chains were more vulnerable than previously\n\nthought and it\u2019s difficult to make a quick turnaround\u2026.\u201d\n\n       27.     That same day, on September 15, 2021, Defendant Ricci was interviewed on\n\nBloomberg Television regarding Dutch Bros\u2019 IPO. In the Interview Defendant Ricci was asked if\n\nhe was \u201cseeing margins that could expand from here\u201d and \u201cwhat will drive margin expansion, what\n\ngets your profit higher.\u201d Defendant Ricci responded:\n\n       Well you know I think you guys mentioned earlier, you know we\u2019re challenged\n       with commodity costs and we\u2019ve got to manage that\u2026. I think our goal here is to\n       scale off of that investment we put in over the last three years and start to see you\n       know margin expansion and just what should happen with the scale of a good\n       company.\n\n       28.     On September 17, 2021, the Company closed its IPO of approximately 24.2 million\n\nshares of Class A common stock at a public offering price of $23.00 per share. Proceeds from the\n\nIPO were approximately $556.8 million before deduction of underwriting discounts, commissions,\n\nand other offering expenses.\n\n       29.     Thereafter, inflation and commodities prices would continue to rise for the\n\nforeseeable future. For example, as reported by The Wall Street Journal, Financial Times, Reuters,\n\nand numerous other publications on November 10, 2021, inflation rose to a then 31-year high. The\n\nWall Street Journal quoted Kathy Bostjancic, Chief U.S. Financial Economist at Oxford\n\n\n\n\n                                                8\n\f      Case 1:23-cv-01794-PAE           Document 31          Filed 08/31/23   Page 12 of 62\n\n\n\n\nEconomics, as stating that \u201c[t]he bigger picture is we\u2019re likely to see inflation climb higher,\u201d and\n\n\u201c[t]hings are going to get worse before they get better.\u201d\n\nII.    Defendants Misleadingly Downplay and Deny the Impacts of Inflation and\n       Rising Commodities on Dutch Bros Throughout the Class Period\n       30.      Despite these harsh realities, considering the Company\u2019s recent IPO, expansion\n\nstrategy, and the fact that Defendants were firmly within the lock-up period coming off the IPO,\n\nDefendants were motivated to downplay and deny the material impact that rising inflation and\n\ncommodities prices were having and would continue to have on Dutch Bros\u2019 margins, financials,\n\nand business.\n\n       31.      On November 10, 2021, the first day of the Class Period, the Company issued a\n\npress release announcing the financials and results of operations for the period and third quarter\n\nended September 30, 2021 (the \u201c3Q21 Earnings Release\u201d). Defendants then held a conference call\n\nwith analysts and investors (the \u201c3Q21 Earnings Call\u201d) during which Defendant Ricci touted Dutch\n\nBros\u2019 opening of 33 shops within the quarter, stating that \u201c[t]he prior opening record was 26 shops\n\nin the fourth quarter of 2020. We achieved this record despite the well-documented industry\n\nsupply chain challenges. These supply chain issues impacted everything from building materials\n\nto equipment to product.\u201d Responding to analysts\u2019 direct questions regarding Dutch Bros\u2019 pricing\n\nand margins considering the troubling macroeconomic environment, Defendant Jemley stated,\n\n\u201c[W]e\u2019re not nearly as subject\u2026to the types of inflationary pressures that others are having. We\n\nbelieve that, that price increase we just took will defend our margins again going into next year.\u201d\n\nWhen analysts pushed back, Defendant Jemley doubled down, stating that \u201cinflation, overall, it\u2019s\n\nvery mild and tempered\u2026. Dairy is not really up, that\u2019s a big component of our cost structure\u2026.\n\nAnd so we feel\u2014we don\u2019t see the kind of pressure others are seeing.\u201d\n\n\n\n\n                                                 9\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 13 of 62\n\n\n\n\n       32.     Despite claiming that \u201c[d]airy is not really up,\u201d this was simply not the case. As\n\nindicated above, data obtained from the USDA\u2019s NASS indicates that the national all-milk price\n\nreceived in the month of October 2021 was $19.60 per/cwt, already up substantially from $18.30\n\nper/cwt in September 2021. And, less than a month prior, on October 15, 2021, the USDA\n\npublished its weekly Dairy Market News Report for the week of October 11-15, 2021. Importantly,\n\nthe \u201cOctober Supply and Demand Estimates\u201d section of the October 15, 2021 Dairy Report stated\n\nthat \u201c[m]ilk production forecasts for 2021 and 2022 are reduced from last month on smaller dairy\n\ncow numbers and slower growth in milk per cow,\u201d while \u201c[f]or 2022, all dairy product prices are\n\nraised, largely on tighter supplies.\u201d Finally, this section of the Report stated that \u201c[t]he 2021 all\n\nmilk price is forecast higher at $18.45 per cwt,\u201d while \u201c[t]he all milk price forecast for 2022 is\n\n$19.20 per cwt.\u201d\n\n       33.     Thus, Defendant Jemley\u2019s statement that \u201c[d]airy is not really up\u201d conditioned\n\ninvestors to believe that milk prices, even if objectively up in terms of publicly available data,\n\nwere not meaningfully impacting the Company\u2019s financials or business.\n\n       34.     Then, just two days after Defendants\u2019 November 10, 2021 statements, the USDA\n\npublished its weekly Dairy Market News Report for the week of November 8-12. With respect to\n\n\u201cClass I\u201d milk,2 the November 12, 2021 Dairy Report stated that \u201cwith strengthening Class I\n\ndemand, particularly compared to last year, milk availability is tighter.\u201d Importantly, the\n\n\u201cNovember Supply and Demand Estimates\u201d section of the November 12, 2021 Dairy Report stated\n\nthat \u201c[t]he milk production forecasts for 2021 and 2022 are reduced from the previous month on\n\nlower expected dairy cow numbers and slower growth in milk per cow.\u201d Finally, this section of\n\n\n\n\n2 Under the Federal Milk Order System, \u201cClass I\u201d milk is that milk which is used for beverages.\n\n\n\n\n                                                 10\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 14 of 62\n\n\n\n\nthe Report stated that \u201c[t]he 2021 all milk price forecast is raised to $18.50 per cwt,\u201d while \u201c[t]he\n\nall milk price for 2022 is raised to $20.25 per cwt.\u201d\n\n       35.     On December 10, 2021, the U.S. Bureau of Labor Statistics issued its press release\n\nannouncing the CPI-U increased 6.8% year-over-year in the month of November. As reported by\n\nThe Wall Street Journal, The New York Times, and numerous other publications that same day, the\n\ninflation figures provided by the U.S. Bureau of Labor Statistics now represented a 39-year high.\n\nThe Wall Street Journal cited Costco Wholesale Corp.\u2019s Chief Financial Officer, Richard Galanti,\n\nwho indicated during an earnings call that Costco\u2019s 4.5-5% price hike during the most recent\n\nquarter might not be enough, and that price increases were likely \u201cgoing to continue.\u201d\n\n       36.     Notably, CW1 recalled that in or around December/late 2021, CW1\u2019s team was\n\ntasked with finding solutions to the issues of rising dairy costs and tighter dairy supply.\n\n       37.     On January 10, 2022, Dutch Bros issued a press release announcing preliminary\n\nfinancials and results of operations for the period and fourth quarter and year ended December 31\n\n(the \u201cFY21 Preliminary Release\u201d). The FY21 Preliminary Release quoted Defendant Ricci as\n\nstating that Dutch Bros\u2019 \u201c2020 and 2021 shop classes are performing at or above our volume\n\nexpectations and within our margin expectations,\u201d and that the Company expected \u201cfourth quarter\n\nrevenue to exceed the upper end of the previously provided guidance, with mature shop level\n\nmargins in line with expectations.\u201d\n\n       38.     A day later, on January 11, 2022, Federal Reserve Chair Powell, in connection with\n\nhis renomination by President Biden as Chair of the Federal Reserve System, testified, \u201cI think\n\nthat inflationary pressures do seem to be on track to last well into the middle of next year.\u201d\n\n       39.     That same day, however, Defendant Ricci was interviewed at the ICR, Inc.\n\nConference in Orlando, Florida. When asked during the interview about takeaways from the FY21\n\n\n\n\n                                                 11\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 15 of 62\n\n\n\n\nPreliminary Release, Defendant Ricci stated, \u201cI think that the message that we sent yesterday was\n\nwe\u2019re on-track with [our] plan, we\u2019re on-track with, despite what COVID challenges have\n\nbrought and maybe some inflationary pressures have brought\u2026\u201d When directly asked if Dutch\n\nBros was experiencing \u201cany supply chain challenges\u201d and if the Company was \u201cseeing things get\n\nbetter or worse,\u201d Defendant Ricci stated, \u201cWe\u2019ve certainly seen things get a little bit better as the\n\nports have freed up on the West coast\u2026 and we seem to be doing pretty well on the cost of goods\n\nside and working with our suppliers on that end\u2026.\u201d\n\n       40.     But Defendant Ricci\u2019s statements were simply untrue, as Dutch Bros was not doing\n\nwell on the costs of goods side, because persistent \u201cinflationary pressures\u201d were decimating the\n\nCompany\u2019s earnings and margins.\n\n       41.     The very next day, on January 12, 2022, The Wall Street Journal, The New York\n\nTimes, and numerous other publications reported that the latest CPI-U rate of 7% was the highest\n\nsince 1982, and it would continue to rise even higher in the coming months.\n\n       42.     Moreover, on March 1, 2022, Hoard\u2019s Dairyman, a leading American agricultural\n\ntrade publication established in 1885 and focused on dairy farming, published an article entitled\n\n\u201cMilk forecast could buck historical trends.\u201d The Article stated that \u201c[m]ilk prices took off after\n\nthe holidays and are now the highest they\u2019ve been since 2014\u2026. Forecasts indicate that strong\n\nprice support should continue through the year given the contraction in both domestic and global\n\nmilk supplies.\u201d\n\n       43.     That same day, the Company issued a press release announcing the financials and\n\nresults of operations for the period and fourth quarter and year ended December 31, 2021 (the\n\n\u201cFY21 Earnings Release\u201d). Defendants then held a conference call with analysts and investors (the\n\n\u201cFY21 Earnings Call\u201d) during which Defendant Ricci stated, \u201cWhile we are not immune to\n\n\n\n\n                                                 12\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23     Page 16 of 62\n\n\n\n\nmargin pressures, but are managing it appropriately, we continue to look for operational\n\nimprovements and further opportunities in our market-based pricing model.\u201d Responding to\n\nanalysts direct questions about Dutch Bros\u2019 \u201creally modest\u201d price increases \u201crelative to what we\u2019re\n\nseeing elsewhere,\u201d Defendant Jemley stated, \u201c[W]e\u2019ve been fortunate to not have a lot of inflation\n\ndrag, both in \u201821 and frankly, moving into early \u201822. And so we haven\u2019t felt compelled [to raise\n\nprices].\u201d Likewise, Defendant Ricci stated that Dutch Bros was \u201cjust not feeling compression in\n\nmargins.\u201d\n\n       44.     The very next day, on March 2, 2022, Dairy Herd Management, a leading American\n\ntrade publication for commercial dairy operators, published an article titled \u201c2022 Milk Price\n\nForecast: High Cost of Production Neutralizes High Milk Prices\u201d (the \u201cMarch 2, 2022 DHM\n\nArticle\u201d). The Article reported that \u201cmilk prices have hit their highest marks since 2014.\u201d The\n\nArticle further quoted Carolyn Liebrand, an Agricultural Economist for the USDA\u2019s Agricultural\n\nMarketing Service, as stating that \u201c[i]n a broad overview of 2022, we are going to see slow milk\n\nproduction growth worldwide which will support stronger prices.\u201d The Article further reported\n\nthat, \u201c[w]hile labor shortages and increased cost of production will certainly take a chunk out of\n\ndairy producers\u2019 profits, Leibrand says the increase in dairy product prices should support higher\n\nmilk prices in 2022.\u201d\n\n       45.     Then, on March 7, 2022, the very next trading day after the expiration of the lock-\n\nup period, Defendant Ricci sold 142,250 shares of Dutch Bros common stock for profits of\n\n$6,554,795.76.\n\n       46.     On March 9, 2022, Defendants Ricci and Jemley were interviewed in connection\n\nwith Bank of America\u2019s Consumer & Retail Technology Conference. When asked during the\n\ninterview if Defendants were \u201cworried about\u2026higher gas prices or consumer confidence or any\n\n\n\n\n                                                13\n\f      Case 1:23-cv-01794-PAE          Document 31       Filed 08/31/23     Page 17 of 62\n\n\n\n\nof these kind of factors that could have an impact in the near term,\u201d Defendant Jemley stated,\n\n\u201c[W]e\u2019re not greatly concerned about elevated energy prices and people\u2019s ability to still come\n\nand enjoy Dutch\u2026Elevated energy affects our freight cost, but its \u2013 but we don\u2019t see it affecting\n\nour sales demand in the near term.\u201d When asked about Dutch Bros\u2019 pricing \u201cin the context of\n\nyour input costs going up,\u201d Defendant Ricci stated, \u201c[W]e\u2019re watching it every day. We\u2019re talking\n\nabout it a lot, but we\u2019re also going to be considerate to the consumer.\u201d\n\n       47.    On March 15, 2022, just six business days after the expiration of the lock-up period\n\non March 4, 2022, Defendant Jemley sold 15,000 shares of Dutch Bros common stock for profits\n\nof $731,543.02.\n\n       48.    On April 5, 2022, Defendant Jemley sold an additional 5,000 shares on April 5,\n\n2022 for profits of $270,398.30.\n\n       49.    On April 6, 2022, a \u201cWelcome To the Arena\u201d podcast interview with Defendant\n\nRicci was published by ICR, Inc. When asked about Dutch Bros\u2019 advantages over its peers and\n\ncompetitors, Defendant Ricci yet again downplayed the impact of rising inflation and commodities\n\ncosts on the Company\u2019s business: \u201cA lot of people have talked about supply chain problems. In\n\nthose issues that you\u2019re serving food and you have all of these 150 ingredients that maybe a\n\nclassic QSR chain would have, we have basically 12 and then some extensions of that. So we\u2019re\n\na simple model, we have a very simple menu.\u201d When asked directly about how supply chain issues\n\nand commodity costs had affected Dutch Bros, Defendant Ricci stated, \u201cWe just certainly haven\u2019t\n\nseen the inflation or supply chain challenges that we\u2019ve heard about with other companies\u2026.\u201d\n\n       50.    The day after, on April 7, 2022, an \u201cInside the Ice House\u201d podcast interview with\n\nDefendant Ricci was published by the Intercontinental Exchange and NYSE. When asked directly\n\nduring the interview about inflationary headwinds and the rising costs of commodities, including\n\n\n\n\n                                               14\n\f      Case 1:23-cv-01794-PAE           Document 31       Filed 08/31/23      Page 18 of 62\n\n\n\n\ngas prices, Defendant Ricci yet again downplayed the impact on Dutch Bros\u2019 business, stating, \u201cI\n\nthink related to fuel prices\u2026I wouldn\u2019t expect us to see much of a change.\u201d\n\n       51.     On May 9, 2022, just two days before the end of the Class Period, Defendant Ricci\n\nsold an additional 71,125 shares for profits of $3,020,706.18.\n\n       52.     Finally, after the market closed on May 11, 2022, Defendants announced financial\n\nresults for 1Q22. Dutch Bros reported a net loss of $16.3 million, compared to a net loss of $4.8\n\nmillion for 1Q21. The Company also reported an adjusted net loss of $2.5 million (a loss of $0.02\n\nper share), which fell below the market\u2019s estimated earnings of $0.01 per share.\n\n       53.     Notably, during the 1Q22 Earnings Call, Defendant Ricci shocked the market when\n\nhe blamed the Company\u2019s poor quarterly performance on \u201cmargin pressure,\u201d which was \u201cprimarily\n\na result of [various] factors,\u201d including \u201cfaster inflation and cost of goods, especially in dairy\u201d\u2014\n\ni.e., the poor results were the result of the very things Defendants repeatedly denied and\n\ndownplayed throughout the Class Period, including as recently as March 1, 2022 (two-thirds of\n\nthe way through 1Q22) and on two podcasts published on April 6 and 7, 2022 (after the close of\n\n1Q22). Defendant Ricci finally admitted that \u201ca confluence of cost pressures overwhelmed our\n\ndecisions around price and resulted in near-term margin compression\u2026.\u201d\n\n       54.     Knowing Defendants had denied and downplayed that rising commodities prices\n\nand inflation were materially impacting Dutch Bros throughout the Class Period, and particularly\n\nin 1Q22, Defendant Ricci implausibly blamed the Company\u2019s unexpectedly poor results, in part,\n\non gas prices and \u201cmacroeconomic headwinds\u201d suddenly increasing in mid-March, even though\n\ninflation and relevant commodities prices had steadily increased before and during the Class Period\n\nwith no real end in sight.\n\n\n\n\n                                                15\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23     Page 19 of 62\n\n\n\n\n                      DEFENDANTS\u2019 MATERIALLY FALSE AND\n                     MISLEADING STATEMENTS AND OMISSIONS\nI.     November 10, 2021 Earnings Call\n       55.     On November 10, 2021, the first day of the Class Period, the Company filed with\n\nthe SEC a current report on Form 8-K. The Form 8-K included a press release dated November\n\n10, 2021, which announced the financials and results of operations for the period and third quarter\n\nended September 30, 2021 (the \u201c3Q21 Earnings Release\u201d).\n\n       56.     Defendants then held a conference call with analysts and investors on November\n\n10, 2021 to discuss the 3Q21 Earnings Release (the \u201c3Q21 Earnings Call\u201d). During the 3Q21\n\nEarnings Call Defendant Ricci touted Dutch Bros\u2019 opening of 33 shops within the quarter, stating,\n\n\u201cThe prior opening record was 26 shops in the fourth quarter of 2020. We achieved this record\n\ndespite the well-documented industry supply chain challenges. These supply chain issues\n\nimpacted everything from building materials to equipment to product.\u201d\n\n       57.     Responding to questions regarding Dutch Bros\u2019 margins during the 3Q21 Earnings\n\nCall, Defendant Jemley reminded investors \u201cthat we did pulse prices in early November. We have\n\nnot taken any prices in our system of any significance since pre COVID. And so we\u2019ve absorbed\n\na little bit of general inflation, normal inflation\u2026[and] we\u2019ve instituted a price increase to\n\ndefend our margins going forward.\u201d\n\n       58.     Responding to the questions regarding the sufficiency of Dutch Bros\u2019 pricing \u201cin\n\nperiods of outsized inflation,\u201d such as the \u201ccurrent environment,\u201d Defendant Jemley stated:\n\n       So historically, over the years, 1% to 2% pricing. And as I mentioned, very low\n       pricing since pre COVID. The great thing, and Joth mentioned this in his script,\n       that we have 12 ingredients. We have a \u2013 I don\u2019t want to simplify the supply chain\n       and dismiss the great effort our teams make to get things to stores. But we don\u2019t\n       have a complexity that others do, and therefore, we\u2019re not nearly as subject, at\n       least to date, to the types of inflationary pressures that others are having. We\n       believe that, that price increase we just took will defend our margins again going\n       into next year. And we want to just stay really focused on genuinely giving value\n       to our customers, and we\u2019ll just monitor it, right? We don\u2019t have any hard and fast\n\n                                                16\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 20 of 62\n\n\n\n\n        philosophy. It\u2019s an environment today where you\u2019ve got to be able to pivot quickly,\n        and that\u2019s the approach we\u2019d like to take.\n        I think we expect our margins to generally hold up. They are industry-leading,\n        and we\u2019re very grateful to have that, and we\u2019ll watch this over time.\n        59.     Pushing back on Defendant Jemley\u2019s response regarding pricing vis-\u00e0-vis inflation,\n\nthe same analyst asked if Dutch Bros\u2019 \u201cbasket of commodity or labor inflation\u2026[is] really to the\n\ndegree that it\u2019s fairly minimal?\u201d Defendant Jemley responded:\n\n        [I]nflation, overall, it\u2019s very mild and tempered. And we don\u2019t say that thinking\n        we\u2019re immune to the struggles that could happen going forward. But we\u2019ve been\n        very fortunate. Dairy is not really up, that\u2019s a big component of our cost structure.\n        We\u2019re forward out on coffee, very long. And we have about a 3-bean blend that we\n        can pivot around and manage our costs. And so we feel \u2013 we don\u2019t see the kind of\n        pressure others are seeing.\n        60.     The statements in \u00b6\u00b6 56-59 above were materially false and/or misleading because,\n\nat the time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy and\n\npetroleum; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\nearnings and profitability; and (3) as a result of the foregoing, Defendants\u2019 positive statements\n\nabout the Company\u2019s business, operations, and prospects were materially misleading and/or lacked\n\na reasonable basis. At the time each statement was made, inflation was skyrocketing (as opposed\n\nto being \u201cvery mild and tempered\u201d), with the CPI up 6.2% year-over-year in October (after rising\n\n5.4% year-over-year in September and 5.3% year-over-year in August). At the time each statement\n\nwas made, dairy prices were already rapidly rising (as opposed to being \u201cnot really up\u201d), with the\n\nUSDA\u2019s 2021 all-milk price was forecasted at $18.45 per cwt in October (up from $18.15 per cwt\n\nin September) and 2022 all-milk price was forecasted at $19.20 per cwt (up from $18.40 per cwt\n\nin September). Then, on August 10, 2022, after the Class Period ended, Defendant Jemley\n\nconceded that inflation actually \u201cbegan to show in Q2 of 2021,\u201d and the Company was only now\n\n\u201cstarting to lap the inflation.\u201d\n\n\n                                                 17\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 21 of 62\n\n\n\n\nII.    November 12, 2021 Quarterly Report\n       61.    On November 12, 2022, Dutch Bros filed with the SEC its quarterly report for the\n\nperiod and third quarter ended September 30, 2021 on Form 10-Q (the \u201c3Q21 10-Q). Under the\n\n\u201cCommodity Risks\u201d subsection of a section titled \u201cQuantitative and Qualitative Disclosures about\n\nMarket Risk,\u201d the 3Q21 10-Q stated:\n\n       Our profitability is dependent on, among other things, our ability to anticipate and\n       react to changes in the costs of key operating resources, including beverage, energy\n       and other commodities. We have been able to partially offset cost increases\n       resulting from several factors, including market conditions, shortages or\n       interruptions in supply due to weather or other conditions beyond our control,\n       governmental regulations and inflation, by increasing our menu prices, as well\n       as making other operational adjustments that increase productivity. However,\n       substantial increases in costs and expenses could impact our operating results to\n       the extent that such increases cannot be offset by menu price increases.\n       62.    Under the \u201cImpact of Inflation\u201d subsection of the \u201cQuantitative and Qualitative\n\nDisclosures about Market Risk\u201d section, the 3Q21 10-Q stated:\n\n       The primary inflation factions affecting our operations are commodity and supplies,\n       energy costs, and materials used in the construction of company-operated shops\u2026.\n       While we have been able to partially offset inflation and other changes in the\n       costs of core operating resources by gradually increasing menu prices, coupled\n       with more efficient purchasing practices, productivity improvements and greater\n       economies of scale\u2026.\n       63.    Under the \u201cRisk Factors\u201d section, the 3Q21 10-Q stated:\n\n       We also purchase significant amounts of dairy products, particularly milk, to\n       support the needs of our shops\u2026. Increases in the cost of dairy products and other\n       commodities, such as petroleum which in turn may increase the cost of our packing\n       materials, or lack of availability, whether due to supply shortages, delays or\n       interruptions in processing, or otherwise, especially in international markets, could\n       harm our business.\n       64.    The statements in \u00b6\u00b6 61-63 above were materially false and/or misleading because,\n\nat the time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy and\n\npetroleum; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\n\n\n                                                18\n\f       Case 1:23-cv-01794-PAE           Document 31     Filed 08/31/23      Page 22 of 62\n\n\n\n\nearnings and profitability; and (3) as a result of the foregoing, Defendants\u2019 positive statements\n\nabout the Company\u2019s business, operations, and prospects were materially misleading and/or lacked\n\na reasonable basis. At the time each statement was made, skyrocketing inflation and commodities\n\ncosts were already materially harming Dutch Bros\u2019 business. In fact, on August 10, 2022, after the\n\nClass Period ended, Defendant Jemley conceded that inflation actually \u201cbegan to show in Q2 of\n\n2021,\u201d and the Company was only now \u201cstarting to lap the inflation.\u201d\n\nIII.   January 11, 2022 ICR Conference Interview\n       65.     On January 10, 2022 the Company filed with the SEC a current report on Form 8-\n\nK signed by Defendant Jemley. The Form 8-K included a press release dated January 10, 2022,\n\nwhich announced preliminary development and same shop sales results for the fourth quarter and\n\nfiscal year ended December 31, 2021 (the \u201cFY21 Preliminary Release\u201d). The FY21 Preliminary\n\nRelease quoted Defendant Ricci as stating that Dutch Bros\u2019 \u201c2020 and 2021 shop classes are\n\nperforming at or above our volume expectations and within our margin expectations,\u201d and that the\n\nCompany expected \u201cfourth quarter revenue to exceed the upper end of the previously provided\n\nguidance, with mature shop level margins in line with expectations.\u201d\n\n       66.     On January 11, 2022, Defendant Ricci was interviewed at the ICR, Inc. Conference\n\nin Orlando, Florida by John Jannarone, Editor-in-Chief of IPO Edge (the \u201cJanuary IPO Edge\n\nInterview\u201d). When asked during the interview about takeaways from the FY21 Preliminary\n\nRelease, Defendant Ricci stated that:\n\n       I think that the message that we sent yesterday was we\u2019re on-track with [our]\n       plan, we\u2019re on-track with, despite what COVID challenges have brought and\n       maybe some inflationary pressures have brought, we\u2019ve delivered 133 new unit\n       openings last year on a plan of 130 and we stated our initial plan for 2023 is to\n       open 150. So we\u2019re very excited about the development opportunity, we\u2019re excited\n       about what our teams are doing to be able to get that done, and kind of what it\n       means for communities really across the country to have Dutch Bros come to their\n       town.\n\n\n\n                                               19\n\f      Case 1:23-cv-01794-PAE          Document 31       Filed 08/31/23      Page 23 of 62\n\n\n\n\n       67.     When asked if Dutch Bros had faced \u201cany supply chain challenges\u201d and if the\n\nCompany was \u201cseeing things get better or worse,\u201d Defendant Ricci stated:\n\n       We\u2019ve certainly seen things a get a little bit better as the ports have freed up on\n       the West coast and you know it doesn\u2019t mean we have aren\u2019t having challenges,\n       but nothing that\u2019s gotten in the way of our ability to serve the customer\u2026.You\n       know we look at supply chain and inflation I think the one area we\u2019re probably\n       most concerned about is freight and we seem to be doing pretty well on the cost of\n       goods side and working with our suppliers on that end, but freight, as we grow\n       across the country, I think we\u2019re realizing, you know, how much that impact is\n       going to have, you know, on us and learning about that the long-term might look\n       like.\n       68.     The statements in \u00b6\u00b6 65-67 above were materially false and/or misleading because,\n\nat the time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy and\n\npetroleum; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\nearnings and profitability in the first quarter of 2022; and (3) as a result of the foregoing,\n\nDefendants\u2019 positive statements about the Company\u2019s business, operations, and prospects were\n\nmaterially misleading and/or lacked a reasonable basis. In particular, at the time each statement\n\nwas made, the macroeconomic conditions plaguing the U.S. economy and, in turn, Dutch Bros\u2019\n\nbusiness, were (as opposed to \u201cget[ting] a little bit better\u201d) getting far worse, as the FOMC and\n\nFederal Reserve Chair Powell had now explicitly recognized inflation was not \u201ctransitory,\u201d Powell\n\nstated his expectation that elevated inflation would persist through \u201cthe middle of\u201d 2022, and the\n\nCPI was up 6.8% year-over-year in November. At the time each statement was made, dairy prices\n\nwere also rapidly rising, with the USDA\u2019s 2021 all-milk price was forecasted at $18.60 per cwt in\n\nDecember (up from $18.50 per cwt in November) and 2022 all-milk price was forecasted at $20.75\n\nper cwt (up from $20.25 per cwt in November). Indeed, CW1 recalled that in or around\n\nDecember/late 2021, CW1\u2019s team was tasked with finding solutions to the issues of rising dairy\n\ncosts and tighter dairy supply. Then, on August 10, 2022, after the Class Period ended, Defendant\n\n\n                                               20\n\f      Case 1:23-cv-01794-PAE           Document 31      Filed 08/31/23     Page 24 of 62\n\n\n\n\nJemley conceded that inflation actually \u201cbegan to show in Q2 of 2021,\u201d and the Company was\n\nonly now \u201cstarting to lap the inflation.\u201d\n\nIV.    March 1, 2022 Earnings Call\n       69.     On March 1, 2022, the Company filed with the SEC a current report on Form 8-K\n\nsigned by Defendant Jemley. The Form 8-K included a press release dated March 1, 2022, which\n\nannounced the financials and results of operations for the fourth quarter and fiscal year ended\n\nDecember 31, 2021 (the \u201cFY21 Earnings Release\u201d). That same day, Defendants held conference\n\ncall with analysts and investors to discuss FY21 Earnings as well as Defendants\u2019 projections for\n\n2022 and the first quarter of 2022 (the \u201cMarch 2022 Earnings Call\u201d).\n\n       70.     During the March 2022 Earnings Call, which was two-thirds of the way through\n\nthe Company\u2019s first quarter of 2022, Defendant Ricci stated:\n\n       While we are not immune to margin pressures, but are managing it appropriately,\n       we continue to look for operational improvements and further opportunities in\n       our market-based pricing model. In addition, we will use segmentation,\n       personalization and innovation to excite our customers about our unique premium\n       and, at times, higher-margin beverage offerings.\n       In November, we successfully took a modest price increase of 2.9%. It was our first\n       since prior to the pandemic and was well received by our customers, operators and\n       franchisees.\n       71.     During the March Earnings Call, Defendant Jemley stated:\n\n       [A]s we moved through the pandemic, we were very careful not to escalate our\n       menu prices. In November, we took a modest price increase, which was our first\n       measurable price increase in over a year for our company shops. That price\n       advance landed well for us. It was appropriate relative to our desired position in\n       the market.\n                                            *   *      *\n       Let\u2019s quickly look at the movement in beverage, food and packaging costs and\n       labor costs, given those are the 2 most significant costs, and the industry in\n       general has been challenged by these 2 areas over much of 2021. Beverage, food\n       and packaging costs [for the fiscal year 2021] increased from 22.4% to 25.3% or\n       290 basis points. 120 basis points of that increase is related to the change in\n       discounts. That leaves 170 basis points of real changes.\n                                            *   *      *\n\n\n                                                21\n\f      Case 1:23-cv-01794-PAE           Document 31       Filed 08/31/23      Page 25 of 62\n\n\n\n\n       Beverage, food and packaging costs [for the fourth quarter of 2021] increased from\n       22.9% to 26.8% or 390 basis points. 190 basis points of this increase is related to\n       the change in discounts. That leaves 200 basis points of real change or 30 basis\n       points more than the full year trends noted above. Two things to point out: first, we\n       incurred a bit more ingredient costs, driven by inflation; and second, accelerating\n       new shop development means we will have some cost efficiencies as we open up\n       new shops and establish logistics in new markets.\n                                         *       *      *\n       We made the conscious decision to accelerate growth in the fourth quarter and\n       into 2022. And while we always try to balance the profit growth equation in the\n       near term, we are also keen to focus on long-term high-quality revenue that will\n       yield lasting profit and growth.\n       72.     During the March 2022 Earnings Call, when asked by an analyst \u201cto get your\n\nthoughts on what you think the right long-term margin of the business is and whether that\u2019s\n\nchanged in or your mind or not,\u201d Defendant Jemley stated:\n\n       So as long as we feel like we can hold the line on investment cost, and we\u2019re doing\n       that just fine there, we can do these unit \u2013 average unit volumes 10%-plus versus\n       the system average, and we get a 30% second year cash margin. We have a really\n       compelling investment thesis that\u2019s very much in sync with what we articulated\n       back in the fall.\n       73.     During the March 2022 Earnings Call, when asked by an analyst about Dutch Bros\u2019\n\n\u201creally modest [price increase] relative to what we\u2019re seeing elsewhere,\u201d and whether Dutch Bros\n\nwas \u201ccontemplating adding more pricing to address some of the cost presumes in the business this\n\nyear,\u201d Defendant Jemley stated:\n\n       So we look typically in a normal time frame. We\u2019re going to look at our pricing\n       windows every 6 months, right, in the fall before holiday, in the spring before\n       summer. And so we\u2019re very mindful of that. I think we\u2019ve been fortunate to not\n       have a lot of inflation drag, both in \u201821 and frankly, moving into early \u201822. And\n       so we haven\u2019t felt compelled.\n       We don\u2019t price to a margin. First of all, we want to price to what consumers are\n       willing to pay. And so we\u2019re just \u2013 honestly, we\u2019re flexible and we\u2019re watching\n       that closely, but we do, with the mindset of our relative position in the market and\n       the customer, not to seek to a margin level. But we are feeling good as we enter\n       \u201822 with the trajectory of our margins, given everything going on.\n       74.     When asked by an analyst for guidance for Dutch Bros\u2019 operating margin for the\n\nfirst quarter of 2022, Defendant Ricci stated:\n\n\n                                                 22\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23       Page 26 of 62\n\n\n\n\n       Yes, so we\u2019re fortunate that the two big costs, cost of goods and labor, we don't\n       have any real significant upward momentum in the labor line. So we\u2019re starting\n       halfway better than everybody else to begin with. And then secondly, we have a\n       pretty simple pantry of goods. What we\u2019re really dealing with right now is freight\n       and logistics costs going up.\n       But we\u2019re able to do as we\u2019ve shown in Q4, and the walk I gave you in COGS, we\n       are really able to handle that pretty effectively. And we'll get a full quarter of the\n       price impact from November in our Q1. In terms of guiding a specific margin for\n       Q1, I'd prefer not to do that. It is a \u2013 Q4 is the lowest seasonality, Q1 is the next\n       lowest seasonality. And then we kind of get into Q2. But I just think from other\n       than the discount rollover from a year-over-year perspective, we\u2019re just not\n       feeling compression in margins. And the biggest thing for us is our labor costs are\n       stable.\n       75.    When asked by an analyst about results of the first quarter of 2022 as of that time\n\nand the effect of the Omicron variant of COVID-19 on those results, Defendant Jemley stated:\n\n       It was softer in January. It was better in February, less outages. We\u2019re sitting\n       ahead of the mid-singles right now. We\u2019re -- like everybody, don\u2019t know where the\n       world is going to go over the next 30 days with all that\u2019s going on. And so we\u2019re\n       just being a little tepid about how we look at things. It doesn\u2019t really move the\n       needle much. The biggest revenue driver is annualization of new stores and new\n       stores getting added. So it gets a lot of talk track and it is important to the\n       underlying health of the business, but it\u2019s really not that financially meaningful\n       right now as fast as we\u2019re growing the top line. That\u2019s why we don\u2019t \u2013 we try not\n       to overthink it.\n       76.    The statements in \u00b6\u00b6 70-75 above were materially false and/or misleading because,\n\nat the time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy and\n\npetroleum; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\nearnings and profitability in the first quarter of 2022; and (3) as a result of the foregoing,\n\nDefendants\u2019 positive statements about the Company\u2019s business, operations, and prospects were\n\nmaterially misleading and/or lacked a reasonable basis. At the time each statement was made,\n\ninflation (as opposed to \u2018not having a lot of drag\u2019 on the Company\u2019s margins) was skyrocketing,\n\nwith Federal Reserve Chair Powell stating his expectation that elevated inflation would persist\n\nthrough \u201cthe middle of\u201d 2022 and the CPI up 7.5% year-over-year in January (after rising 7% year-\n\n\n                                                23\n\f      Case 1:23-cv-01794-PAE             Document 31        Filed 08/31/23      Page 27 of 62\n\n\n\n\nover-year in December). At the time each statement was made, Dutch Bros\u2019 cost of goods sold,\n\nespecially dairy, were rapidly rising, with the USDA\u2019s 2022 all-milk price was forecasted at $23.55\n\nper cwt in February (up from $22.60 per cwt in January). Indeed, CW1 recalled that in or around\n\nDecember/late 2021, CW1\u2019s team was tasked with finding solutions to the issues of rising dairy\n\ncosts and tighter dairy supply. Moreover, despite reassuring the market two-thirds of the way\n\nthrough 1Q22 that the 1Q22 results would be positive and, in particular, that the Company\u2019s\n\nmargins were healthy and not being compressed, Defendants would later reveal, on May 11, 2022,\n\nthat rising inflation and commodities prices had, in truth, decimated the Company\u2019s projected\n\nearnings and margins in 1Q22. Then, on August 10, 2022, after the Class Period ended, Defendant\n\nJemley conceded that inflation actually \u201cbegan to show in Q2 of 2021,\u201d and the Company was\n\nonly now \u201cstarting to lap the inflation.\u201d\n\nV.        March 9, 2022 Bank of America Consumer & Retail Technology Conference\n          Interview\n          77.    On March 9, 2022, Defendants Ricci and Jemley were interviewed by Bank of\n\nAmerica\u2019s (\u201cBofA\u201d) Sara Harkavay Senatore in connection with BofA\u2019s Consumer & Retail\n\nTechnology Conference. When asked during the interview if Defendants were \u201cworried\n\nabout\u2026higher gas prices or consumer confidence or any of these kind of factors that could have\n\nan impact in the near term,\u201d Defendant Jemley stated:\n\n          I think we are concerned about the environment around us as citizens. But for\n          Dutch Bros, we\u2019re not greatly concerned about elevated energy prices and\n          people\u2019s ability to still come and enjoy Dutch. We feel like that would be one of\n          the latter places that people would decide not to spend money on. Elevated energy\n          affects our freight cost, but its \u2013 but we don\u2019t see it affecting our sales demand in\n          the near term.\n          78.    When asked during the interview about Dutch Bros\u2019 \u201cmoderate\u201d pricing in\n\ncomparison to its peers, especially \u201cin the context of your input costs going up,\u201d Defendant Jemley\n\nstated:\n\n\n\n                                                   24\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 28 of 62\n\n\n\n\n       [B]ecause we have a beverage-only menu, we have the power of good margins\n       going in. We are not using margin on food, for example. So that set some context\n       to why we sort of feel like we can give people a great value at a reasonable price\u2026.\n       Secondly, from a margin shape perspective, and Joth will talk about our cadence\n       of how we actually think about price increases, but everybody\u2019s mind is around\n       2 things moving: one is commodity costs, and in our business that\u2019s cost of goods\n       and labor. And really because we began this journey in a really good place with\n       our culture and the take home pay that our people have and everything we do for\n       our people and about our people, we have not had wage escalation pressure\u2026.\n       So you take that \u2013 half of that pressure off the table from a margin perspective.\n       And you really just dial the margin pressure into freight and logistics costs, in the\n       cost of goods, which allowed us, we don\u2019t price to margin, we price to consumers\u2019\n       willingness to pay, but those things work together to really be able to take a\n       moderate reasonable price increase back in November to kind of put us in a good\n       spot going into this year.\n       79.     In response to the same question regarding pricing, Defendant Ricci then stated:\n\n       [W]e\u2019re going to evaluate it every 6 months. We\u2019ll look at it in the spring as we\n       head into the late spring and summertime, and then we\u2019ll look at it again in the fall\n       as we head into the holiday season and really into winter. And we\u2019ll evaluate our\n       costs, we\u2019ll evaluate our dynamic pricing differences between our sizes. We\u2019ll look\n       at what we think our promotional menu will drive for us. And we\u2019ll kind of look at\n       it holistically versus just looking at it as menu items that and a price increases.\n       So we\u2019re going to take a lot of factors into consideration as we think about price.\n       And yes, we\u2019re watching it every day. We\u2019re talking about it a lot, but we\u2019re also\n       going to be considerate to the consumer.\n       80.     The statements in \u00b6\u00b6 77-79 above were materially false and/or misleading because,\n\nat the time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy and\n\npetroleum; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\nearnings and profitability in the first quarter of 2022; and (3) as a result of the foregoing,\n\nDefendants\u2019 positive statements about the Company\u2019s business, operations, and prospects were\n\nmaterially misleading and/or lacked a reasonable basis. In particular, at the time each statement\n\nwas made, skyrocketing inflation, and rising energy prices especially (as opposed to not \u201caffecting\n\nour sales demand in the near term\u201d), had and would further negatively affect Dutch Bros\u2019 sales,\n\nparticularly in light of Defendant Ricci\u2019s May 11, 2022 admission that \u201cin mid-March when gas\n\n\n                                                25\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23       Page 29 of 62\n\n\n\n\nprices jumped the way they did, we saw an immediate flip on our daily sales. It was almost to\n\nthe day of the way that, that works. So I think you could infer -- and we believe that we\u2019ve done\n\nsome analysis on the gas prices and influence related to our daily sales, and we believe it has\n\ninfluenced it. And we believe that if gas prices stay inflated, it will continue to influence it.\u201d\n\nAccording to data obtained from the U.S. Department of Energy\u2019s Energy Information\n\nAdministration, moreover, the average retail price per gallon of all grades of gasoline in the U.S.\n\nfor the week ended March 7, 2022 was already $4.196, up $0.721, or over 20%, compared to the\n\ncombined average retail price per gallon of gasoline in the U.S. for the 16 previous Class Period\n\nweeks (beginning with the week ended November 15, 2021). At the time each statement was made,\n\nDutch Bros\u2019 cost of goods sold, especially dairy, were rapidly rising, with numerous trade\n\npublications reporting that milk prices were the highest they\u2019ve been since 2014 and the USDA\u2019s\n\n2022 all-milk price was forecasted at $23.55 per cwt in February (up from $22.60 per cwt in\n\nJanuary). Indeed, CW1 recalled that in or around December/late 2021, CW1\u2019s team was tasked\n\nwith finding solutions to the issues of rising dairy costs and tighter dairy supply. Moreover, despite\n\nmaking these statements being made more than two-thirds of the way through 1Q22, Defendants\n\nwould later reveal, on May 11, 2022, that rising inflation and commodities prices had, in truth,\n\ndecimated the Company\u2019s projected earnings and margins in 1Q22. Then, on August 10, 2022,\n\nafter the Class Period ended, Defendant Jemley conceded that inflation actually \u201cbegan to show in\n\nQ2 of 2021,\u201d and the Company was only now \u201cstarting to lap the inflation.\u201d\n\nVI.    March 11, 2022 Annual Report\n       81.     On March 11, 2022, Defendants filed with the SEC a report for the fourth quarter\n\nand fiscal year ended December 31, 2021 on Form 10-K, signed by Defendants Ricci and Jemley\n\n(the \u201cFY21 10-K\u201d).\n\n\n\n\n                                                 26\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 30 of 62\n\n\n\n\n       82.    Under the \u201cCommodity Risks\u201d subsection of a section titled \u201cQuantitative and\n\nQualitative Disclosures about Market Risk,\u201d the FY21 10-K stated:\n\n       Our profitability is dependent on, among other things, our ability to anticipate and\n       react to changes in the costs of key operating resources, including beverage, energy,\n       and other commodities. We have been able to partially offset cost increases\n       resulting from several factors, including market conditions, shortages or\n       interruptions in supply due to weather or other conditions beyond our control,\n       governmental regulations and inflation by increasing our menu prices as well as\n       making other operational adjustments that increase productivity. However,\n       substantial increases in costs and expenses could impact our operating results to\n       the extent that such increases cannot be offset by menu price increases.\n       83.    Under the \u201cImpact of Inflation\u201d subsection of the \u201cQuantitative and Qualitative\n\nDisclosures about Market Risk\u201d section, the FY21 10-K stated:\n\n       The primary inflation factors affecting our operations are commodity and supplies,\n       energy costs, and materials used in the construction of company-operated shops\u2026.\n       While we have been able to partially offset inflation and other changes in the\n       costs of core operating resources by gradually increasing menu prices, coupled\n       with more efficient purchasing practices, productivity improvements and greater\n       economies of scale\u2026.\n       84.    The statements in \u00b6\u00b6 82-83 above were materially false and/or misleading because,\n\nat the time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy and\n\npetroleum; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\nearnings and profitability in the first quarter of 2022; and (3) as a result of the foregoing,\n\nDefendants\u2019 positive statements about the Company\u2019s business, operations, and prospects were\n\nmaterially misleading and/or lacked a reasonable basis. In particular, at the time each statement\n\nwas made, skyrocketing inflation and rapid increases in the costs of dairy and petroleum had\n\nalready harmed Dutch Bros\u2019 business, compressed its margins, reduced its sales, and completely\n\noverwhelmed Company\u2019s November 2021 price increases, as the CPI was up 7.9% year-over-year\n\nin February (after rising 7.5% year-over-year in January), and the USDA\u2019s 2022 all-milk price was\n\n\n\n                                                27\n\f       Case 1:23-cv-01794-PAE         Document 31        Filed 08/31/23       Page 31 of 62\n\n\n\n\nforecasted at $25.05 per cwt in March (up from $23.55 per cwt in February). Indeed, CW1 recalled\n\nthat in or around December/late 2021, CW1\u2019s team was tasked with finding solutions to the issues\n\nof rising dairy costs and tighter dairy supply. Moreover, Defendants would later reveal, on May\n\n11, 2022, that rising inflation and commodities prices had, in truth, decimated the Company\u2019s\n\nprojected earnings and margins in 1Q22. Then, on August 10, 2022, after the Class Period ended,\n\nDefendant Jemley conceded that inflation actually \u201cbegan to show in Q2 of 2021,\u201d and the\n\nCompany was only now \u201cstarting to lap the inflation.\u201d\n\nVII.   April 6, 2022 \u201cWelcome To the Arena\u201d Interview\n       85.    On April 6, 2022, an audio interview with Defendant Ricci was published on the\n\n\u201cWelcome To the Arena\u201d (\u201cWTTA\u201d) podcast feed (the \u201cWTTA Interview\u201d). WTTA is a podcast\n\npublished by ICR, Inc., a strategic communications and advisory firm and hosted by ICR Co-\n\nFounder and CEO Thomas M. Ryan. When asked during the interview about Dutch Bros\u2019\n\nadvantages over its peers and competitors, Defendant Ricci stated:\n\n       Our business is pretty simple, right? I mean, we keep a very simple ingredient\n       base. We don\u2019t have ovens and kitchens and we\u2019re a drive-thru business. We have\n       very few walk-in locations of the 575 locations we have today. We\u2019re really focused\n       on doing what we do and doing it very, very well. We don\u2019t complicate it.\n       A lot of people have talked about supply chain problems. In those issues that\n       you\u2019re serving food and you have all of these 150 ingredients that maybe a classic\n       QSR chain would have, we have basically 12 and then some extensions of that.\n       So we\u2019re a simple model, we have a very simple menu. We have a core base of\n       espresso and energy drinks and things like that.\n       86.    When asked about the effect of the IPO on Dutch Bros, Defendant Ricci stated:\n\n       Having done a few other public companies, I think that the structure and the\n       discipline that being a public company creates, I think that makes you a better\n       company. The infrastructure that you\u2019re, you know, really required to hire, the\n       reporting that you\u2019re required to do, I think makes you better in everything else that\n       you do. It forces you to look further out, it forces you to plan ahead, it forces you\n       to be committed to a gameplan and be able to resource that. We\u2019re growing into\n       that. We\u2019ve put a lot of good people in place and we\u2019ve added some great resources\n       to the company over the last couple of years to prepare for this, but I think we\u2019re\n       still growing into that. I think our G&A still has some work to do.\n\n\n                                                28\n\f      Case 1:23-cv-01794-PAE            Document 31        Filed 08/31/23     Page 32 of 62\n\n\n\n\n          87.    When asked to talk about how \u201csupply chain stuff, labor cost, commodity costs\u201d\n\n\u201caffects you, or maybe not as much as your peers or in others in the industry,\u201d Defendant Ricci\n\nstated:\n\n          On the supply chain. You know, like I said earlier, we work with a pretty small\n          ingredient base and so we\u2019re working very closely with a very small amount of\n          suppliers that are doing that. Now, we\u2019ve had the occasional trip up on a part for\n          an ice machine or something that we could get and we\u2019ve had to respond\n          accordingly and be able to pivot, which our team again has done a great job of\n          doing. We just certainly haven\u2019t seen the inflation or supply chain challenges that\n          we\u2019ve heard about with other companies, and it goes back to simple, right? I\n          mean, the more simple the business, the more effective, and fortunately we have\n          the numbers to back it up, and we sit in a pretty good spot.\n          88.    When asked about Dutch Bro\u2019s financials, Defendant Ricci stated:\n\n          Margin-wise, we\u2019ve been told that our margin numbers and our EBITDA\n          numbers are industry-leading, and maybe we\u2019ll let other people fill in the blanks\n          related to that. But I think because our supply chain and our logistics and\n          everything is so simple, you know we run a pretty efficient business with a lot of\n          throughput.\n          89.    The statements in \u00b6\u00b6 85-87 above were materially false and/or misleading because,\n\nat the time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy, coffee, and\n\ngas; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\nearnings and profitability in the first quarter of 2022; and (3) as a result of the foregoing,\n\nDefendants\u2019 positive statements about the Company\u2019s business, operations, and prospects were\n\nmaterially misleading and/or lacked a reasonable basis. In particular, at the time each statement\n\nwas made, skyrocketing inflation and rapid increases in the costs of dairy and petroleum had\n\nalready harmed Dutch Bros\u2019 business, compressed its margins, reduced its sales, and completely\n\noverwhelmed Company\u2019s November 2021 price increases, as the CPI was up was up 7.9% year-\n\nover-year in February (after rising 7.5% year-over-year in January), and the USDA\u2019s 2022 all-\n\nmilk price was forecasted at $25.05 per cwt in March (up from $23.55 per cwt in February). Indeed,\n\n\n\n                                                  29\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 33 of 62\n\n\n\n\nCW1 recalled that in or around December/late 2021, CW1\u2019s team was tasked with finding\n\nsolutions to the issues of rising dairy costs and tighter dairy supply. Moreover, Defendants would\n\nlater reveal, on May 11, 2022, that rising inflation and commodities prices had, in truth, decimated\n\nthe Company\u2019s projected earnings and margins in 1Q22, which had already concluded at the time\n\nof these statements. Then, on August 10, 2022, after the Class Period ended, Defendant Jemley\n\nconceded that inflation actually \u201cbegan to show in Q2 of 2021\u201d (i.e., the prior year), and the\n\nCompany was only now \u201cstarting to lap the inflation.\u201d\n\nVIII. April 7, 2022 \u201cInside the Ice House\u201d Interview\n       90.     On April 7, 2022, an audio interview with Defendant Ricci was published on the\n\n\u201cInside the Ice House\u201d (\u201cITIH\u201d) podcast feed (the \u201cITIH Interview\u201d). ITIH is a podcast published\n\nby the Intercontinental Exchange and NYSE and hosted by interviewer Josh King. When asked\n\nduring the interview if he saw \u201cheadwinds for your drive through [] from the recent rise in both\n\ncoffee bean and gas prices,\u201d Defendant Ricci stated:\n\n       A third of our business is done in espresso-based drinks. Coffee, technically, makes\n       up a pretty small percentage of our overall cost of goods. We\u2019re not concerned\n       about it. I think when you live in the coffee world, you\u2019re used to the C price going\n       way up and way down and you just kind have to live in that commodity space.\n       I think, related to fuel prices, most of our stands are, they are within a kind of a\n       person's daily life, right? It\u2019s on the way to school or on the way to work or\n       something that you're not going to stop doing anyway. I think that from the kind of\n       the bubble that people live in, most of our stands to kind of work within that bubble.\n       We'll see a little bit of hit related to kind of road trips. On the west coast, we have\n       a stand that I hear about all the time in Davis, California. That\u2019s, if you\u2019re driving\n       from the Bay Area to Tahoe, everyone says, \u201cWell, I stop at that Dutch on my way\n       to Tahoe.\u201d Well, the road trip may go down a little bit here as gas prices are high\n       but I think for daily living, I wouldn\u2019t expect us to see much of a change.\n       91.     The statements in \u00b6 90 above were materially false and/or misleading because, at\n\nthe time each statement was made, Defendants failed to disclose that: (1) the Company was\n\nexperiencing increased costs and expenses relating to commodities, including on dairy and\n\npetroleum; (2) as a result, the Company was experiencing increased margin pressure and decreased\n\n\n                                                 30\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 34 of 62\n\n\n\n\nearnings and profitability in the first quarter of 2022; and (3) as a result of the foregoing,\n\nDefendants\u2019 positive statements about the Company\u2019s business, operations, and prospects were\n\nmaterially misleading and/or lacked a reasonable basis. At the time each statement was made,\n\nrising energy prices had and would further negatively affect Dutch Bros\u2019 sales, particularly in light\n\nof Defendant Ricci\u2019s May 11, 2022 admission that \u201cin mid-March when gas prices jumped the\n\nway they did, we saw an immediate flip on our daily sales. It was almost to the day of the way\n\nthat, that works. So I think you could infer -- and we believe that we\u2019ve done some analysis on\n\nthe gas prices and influence related to our daily sales, and we believe it has influenced it. And\n\nwe believe that if gas prices stay inflated, it will continue to influence it.\u201d According to data\n\nobtained from the U.S. Department of Energy\u2019s Energy Information Administration, moreover,\n\nthe average retail price per gallon of all grades of gasoline in the U.S. for the week ended April 4,\n\n2022 was $4.274, up $0.630, or over 17%, compared to the combined average retail price per\n\ngallon of gasoline in the U.S. for the 20 previous Class Period weeks (beginning with the week\n\nended November 15, 2021). Indeed, CW1 recalled that in or around December/late 2021, CW1\u2019s\n\nteam was tasked with finding solutions to the issues of rising dairy costs and tighter dairy supply.\n\nMoreover, Defendants would later reveal, on May 11, 2022, that rising inflation and commodities\n\nprices had, in truth, decimated the Company\u2019s projected earnings and margins in 1Q22, which had\n\nalready concluded at the time of these statements. Then, on August 10, 2022, after the Class Period\n\nended, Defendant Jemley conceded that inflation actually \u201cbegan to show in Q2 of 2021,\u201d and the\n\nCompany was only now \u201cstarting to lap the inflation.\u201d\n\nIX.    Defendants Fail to Disclose Material Information Required by Item 303\n       92.     Dutch Bros\u2019 SEC filings also failed to disclose material information required by\n\nItem 303 of Regulation S-K (17 C.F.R. \u00a7229.303). Specifically, Item 303 required Dutch Bros to\n\ndescribe \u201cany known trends or uncertainties that have had or that are reasonably likely to have a\n\n\n                                                 31\n\f      Case 1:23-cv-01794-PAE            Document 31      Filed 08/31/23     Page 35 of 62\n\n\n\n\nmaterial favorable or unfavorable impact on net sales or revenues or income from continuing\n\noperations.\u201d 17 C.F.R. \u00a7 229.303(a)(3)(ii). Similarly, Item 303 required Dutch Bros to disclose\n\nevents that Dutch Bros knew were \u201creasonably likely to cause a material change in the relationship\n\nbetween costs and revenues (such as known or reasonably likely future increases in cost of labor\n\nor materials or price increases or inventory adjustments)\u201d and \u201cany unusual or infrequent events\n\nor transactions or any significant economic changes that materially affected the amount of reported\n\nincome from continuing operations and, in each case, indicate the extent to which income was so\n\naffected.\u201d 17 C.F.R. \u00a7 229.303(a)(3)(i), (ii).\n\n       93.     The SEC has provided guidance on Item 303, clarifying that disclosure is necessary\n\n\u201cwhere a trend, demand, commitment, event or uncertainty is both presently known to\n\nmanagement and reasonably likely to have material effects on the registrant\u2019s financial conditions\n\nor results of operations.\u201d Management\u2019s Discussion and Analysis of Financial Condition and\n\nResults of Operations, Exchange Act Release No. 6835, 43 S.E.C. Docket 1330, 1989 SEC LEXIS\n\n1011, 1989 WL 1092885, at *4 (May 18, 1989).\n\n       94.     Here, in violation of Item 303, Defendants failed to disclose whether, to what\n\nextent, and/or the manner in which rising commodities prices and inflationary headwinds, which\n\nwere well known to Defendants prior to and throughout the Class Period, might have been\n\nreasonably expected to materially impact Dutch Bros\u2019 results of operations or financial condition,\n\nincluding its margins, costs of goods sold, net income, and/or EBITDA.\n\n       95.     Indeed, Defendants\u2019 post-Class Period disclosures demonstrate that Dutch Bros\u2019\n\nClass Period disclosures failed to comply with Item 303. For example, on May 12, 2022, Dutch\n\nBros filed with the SEC its quarterly report for the period and first quarter ended March 31, 2022\n\non Form 10-Q (the \u201c1Q22 10-Q\u201d). Under the \u201cImpact of Global Events\u201d subsection of the\n\n\n\n\n                                                 32\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 36 of 62\n\n\n\n\n\u201cManagement\u2019s Discussion and Analysis of Financial Condition and Results of Operations\u201d\n\nsection, the 1Q22 10-Q stated:\n\n       Similar to many of our peers in the industry, in the three months ended March 31,\n       2022, we encountered current commodity inflation and experienced increasing\n       minimum wages in certain states. We expect commodity inflation to continue to\n       affect our operating results in the foreseeable future. While these cost increases\n       have impacted our operating results, [we] have taken measures to gradually\n       increase our menu prices to help offset these pressures. We will continue to\n       evaluate further pricing actions into 2022 to protect our operating results.\n       96.     The \u201cImpact of Global Events\u201d subsection of the 1Q22 10-Q further stated:\n\n       Because of our drive-thru shops model, we are monitoring closely the impact of\n       recent significant increases in oil and gas prices on our customers\u2019 behavior and\n       believe such increases have resulted in decreased demand, which we believe is\n       likely to continue.\n       97.     The foregoing statements are in stark contrast with Defendants\u2019 prior, Class Period\n\nstatements. Throughout the Class Period, Defendants consistently denied and downplayed the\n\nCompany\u2019s exposure to inflationary headwinds, and touted the November 2021 price increases as\n\nsufficient to maintain projected margins.\n\n       98.     Under the \u201cCommodity Risks\u201d subsection of a section titled \u201cQuantitative and\n\nQualitative Disclosures about Market Risk,\u201d the 1Q22 10-Q stated:\n\n       Our profitability is dependent on, among other things, our ability to anticipate and\n       react to changes in the costs of key operating resources, including beverage, energy,\n       and other commodities. We have been able to partially offset cost increases\n       resulting from several factors, including market conditions, shortages or\n       interruptions in supply due to weather or other conditions beyond our control,\n       governmental regulations and inflation by increasing our menu prices as well as\n       making other operational adjustments that increase productivity. However,\n       substantial increases in costs and expenses, such as the approximately 25%\n       increase in dairy commodities pricing during the three months ended March 31,\n       2022, could impact our operating results to the extent that such increases cannot\n       be offset by menu price increases. Additionally, if there is a time lag between\n       increasing commodity prices and our ability to increase menu prices or if we\n       choose not to pass on the cost increases, our operating results could be negatively\n       affected.\n\n\n\n\n                                                33\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 37 of 62\n\n\n\n\n       99.     Unlike the corresponding statements in Dutch Bros\u2019 3Q21 10-Q and FY21 10-K,\n\nthe Company\u2019s 1Q22 10-Q here included additional language regarding \u201cdairy commodities\n\npricing\u201d and a \u201ctime lag between increasing commodity prices\u201d and \u201cincrease[d] menu prices\u201d to\n\nreflect the fact that its prior \u201cdisclosures\u201d did not sufficiently convey the then-present risk that\n\nrising dairy and commodities prices were significantly outstripping Dutch Bros\u2019 pricing and/or\n\nmargins in the 3Q21 10-Q and FY21 10-K.\n\n       100.    Moreover, under the \u201cRisk Factors\u201d section, the Company\u2019s 1Q22 10-Q stated:\n\n       We also purchase significant amounts of dairy products, particularly milk, to\n       support the needs of our shops. For example, the cost of dairy products increased\n       significantly towards the end of the three months ended March 31, 2022, and we\n       continue to see such increased costs. If these increased dairy costs are sustained\n       or further increased, this could harm our business\u2026.\n       Increases in the cost of other commodities, such as petroleum, may increase the\n       cost of our packing materials, or lack of availability, whether due to supply\n       shortages, delays or interruptions in processing, impact consumer spending or could\n       otherwise harm our business. For example, we believe the recent increase in gas\n       prices has negatively impacted consumer discretionary spending, particularly in\n       the Western United States where such increases have been relatively higher and\n       where our shops are geographically concentrated.\n       101.    Unlike the corresponding statements in Dutch Bros\u2019 3Q21 10-Q and FY21 10-K,\n\nthe Company\u2019s 1Q22 10-Q here included additional language regarding the actual increases in\n\ndairy prices and the effect of increased gas prices on customer spending to reflect the fact that its\n\nprior \u201cdisclosures\u201d did not sufficiently convey the then-present risk that rising dairy and\n\ncommodities prices were significantly outstripping Dutch Bros\u2019 pricing and/or margins in the\n\n3Q21 10-Q and FY21 10-K.\n\n          THE TRUTH IS REVEALED AT THE END OF THE CLASS PERIOD\n       102.    On May 11, 2022, after the market closed, Dutch Bros issued the 1Q22 Earnings\n\nRelease announcing financial results for the first quarter of 2022. Dutch Bros reported a net loss\n\nof $16.3 million, compared to a net loss of $4.8 million for the first quarter of 2021. The Company\n\n\n\n                                                 34\n\f      Case 1:23-cv-01794-PAE           Document 31       Filed 08/31/23       Page 38 of 62\n\n\n\n\nalso reported an adjusted net loss of $2.5 million (a loss of $0.02 per share), which fell below the\n\nmarket\u2019s estimated earnings of $0.01 per share. In part, Defendant Ricci added: \u201cStill, we were not\n\nimmune to the record inflation that surpassed our expectations and pressured margins in our\n\ncompany-operated shops. While we believe these margin impacts may be short-term, we have\n\nopted to take a more conservative stance regarding adjusted EBITDA for 2022 as we monitor our\n\npricing and escalating cost environment.\u201d\n\n       103.    That same day, after the market closed, the Company held the 1Q22 Earnings Call\n\nto discuss the Company\u2019s first quarter 2022 results. To explain the Company\u2019s poor performance,\n\nDefendant Ricci pointed to Dutch Bros\u2019 margins, stating:\n\n       [M]argin pressure on our company shops led to a lower adjusted EBITDA result\n       than we expected. That margin pressure was primarily a result of three factors: our\n       decision to be disciplined on the price we took, which we believe is less than half\n       as much as many of our peers; faster inflation and cost of goods, especially in dairy;\n       the pull forward of deferred expenses related to the maintenance of shops; and\n       normal new store inefficiency amplified by the volume of new and ramping units\n       in quarter 1.\n       104.    Defendant Ricci further stated:\n\n       Unfortunately, in this past quarter, a confluence of cost pressures overwhelmed\n       our decisions around price and resulted in near-term margin compression. We\n       anticipated higher expenditures. However, we did not perceive the speed and\n       magnitude of cost escalation within the quarter.\n       Dairy, for example, which makes up 28% of our commodity based, rose almost\n       25% in Q1. While costs rose throughout the quarter, we experienced a change in\n       sales trajectory from mid-March onward as macroeconomic headwinds accelerated\n       and comps turned negative. We are monitoring these factors and have chosen to\n       take a more conservative stance on our 2022 outlook given macroeconomic\n       uncertainty.\n       105.    Defendant Jemley stated:\n\n       For Q1, company-operated shop contribution decreased from 26.8% of company-\n       operated shop revenue to 18.3%. I\u2019ll walk you through the key drivers of that\n       decline. It starts with our decision to be conservative on price, considers recent\n       cost pressures and ends with the margin impact of executing our fast-paced,\n       company shop-led growth strategy\u2026.\n\n\n\n                                                 35\n\fCase 1:23-cv-01794-PAE         Document 31        Filed 08/31/23       Page 39 of 62\n\n\n\n\nBeginning in November of 2021, we took our first price increase since the\nbeginning of COVID, a modest 2.9%. This translated to approximately 220 basis\npoints of margin relief. At that time, we believe this was appropriate given the cost\nincreases we were experiencing. As a company, we try to avoid taking large price\nincreases. And when we do take price, we try to do it infrequently. We think this is\nthe right way to build lasting relationships with our customers and serves to\nencourage them to make Dutch Bros a key part of their daily beverage routine.\nHowever, as Q1 unfolded, we experienced 3 significant rapid cost escalations\nthat, on an individual basis, would not have caused distress, but when taken\ncollectively, did overwhelm our P&L: faster input cost inflation, especially in\ndairy and also labor cost increases; the pull forward of expenses related to the\nongoing care and condition of shops; and new and normal new store inefficiency\namplified by the sheer volume of new and ramping units in quarter 1.\nIn the first quarter, we encountered 480 basis points of cost pressure from those\nhigher ingredient costs relative to the prior year. As Joth noted, dairy increased by\nalmost 25% towards the end of the first quarter to near historic highs in what is\nnow 28% of our ingredients cost basket. We did not anticipate this sharp rise.\nWhile we do not believe dairy will stay this high indefinitely, we have to assume\nit will remain high for most of 2022.\nAdditionally, we encountered 240 basis points of cost pressure on our labor line.\nThis includes higher training costs, higher overtime to keep stores open and higher\nlegislated minimum wage advances in California, Arizona and Washington\nstates\u2026.\nThe combination of margin pressure from ingredient costs and higher labor costs\nresulted in margin compression of 720 basis points prior to offsets we achieved\nthrough menu price increases. Our modest price increases that began in November\nand a positive discount rollover offset 370 basis points of this pressure, netting to\n350 basis points margin compression. Please note that in April, we placed a further\n3% menu price increase into motion that we expect to finish rolling out to the\nsystem by the end of May. Should these elevated costs remain, we will assess\nfurther pricing actions and productivity measures through the balance of this\nyear to protect shop profitability long term.\n                                  *       *       *\nInflation in both ingredient and operating costs has risen rapidly, catching us off\nguard from the speed and the sharpness of this rise. In the short term, it is unlikely\nthat our new menu price actions will fully offset the extent of these input cost\nincreases. We believe outsized menu price moves in the face of consumer\ndiscretionary spending headwinds would not be wise at this stage. For our high-\ngrowth brands, the lifetime value of each customer is heightened. It is our desire to\nkeep our menu prices approachable for customers across the income spectrum.\nGiven the unexpected speed and magnitude of these costs and consumer demand\nevents, we are taking a more conservative view of 2022 adjusted EBITDA and\n\n\n\n\n                                         36\n\f      Case 1:23-cv-01794-PAE           Document 31         Filed 08/31/23      Page 40 of 62\n\n\n\n\n       same shop sales. However, given the strength of our openings and their attractive\n       returns, we are modestly accelerating new shop development.\n       106.    When asked by an analyst about the decline in sales, Defendant Jemley stated:\n\n       [T]he biggest differential we\u2019ve seen is where the gas prices, fuel prices, energy\n       prices are elevated. We\u2019ve seen more of this lack of sales growth coming in those\n       areas, which, among may other factors, points to the discretionary income piece\n       at the low end of the consumer.\n                                          *       *       *\n       We know our business seasonality, and the growth in our business seasonally\n       really stopped in the middle of March. We left February when he has the last\n       earnings call with a really solid comp number through February, and then it just\n       decelerated very quickly from that point.\n       107.    When asked by an analyst about factors affecting the Company\u2019s margin\n\ncompression, Defendant Jemley stated:\n\n       The biggest change for us is this ingredient, logistics, supply chain cost increase\n       that we\u2019re feeling. And that\u2019s why we\u2019re pulling our guidance down because\n       relative to our models, we\u2019ve got that 300 to 400 basis points margin contraction\n       going forward.\n       108.    When asked by an analyst about the Company\u2019s ability to ameliorate supply chain\n\nconstraints, Defendant Ricci stated:\n\n       So I think on the commodity costs, in the place that we\u2019re at right now, to see short-\n       term effective improvement is limited in how we buy and kind of where we\u2019re at.\n       We\u2019re out long on coffee. Dairy, obviously, you don\u2019t have a lot of control over.\n       And then really, we\u2019re kind of beholden to some freight impacts and some other\n       small basket of goods because we just don't have that much in our basket. It just\n       so happens that dairy makes up such a large percentage of that basket.\n       [D]airy certainly caught us off guard. I do think we have some opportunity to\n       improve internally on our purchasing and our purchasing capabilities and how we\n       look at that long term. And as we grow, that is an area of emphasis for Charlie and\n       myself as we kind of, I\u2019d say, build that muscle here at Dutch Bros.\n       109.    When asked by an analyst about the Company\u2019s margins moving forward\n\nconsidering \u201cstructural headwinds,\u201d Defendant Jemley responded:\n\n       These are just unprecedented increases in our most -- our highest cost item, dairy,\n       amongst other things. At some point, you have to feel like that can normalize and\n       get to some reasonable place. It\u2019s typically very cyclical. If it does structurally stay\n\n\n\n\n                                                 37\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23     Page 41 of 62\n\n\n\n\n       elevated, as we mentioned, we\u2019ll look at our pricing -- menu pricing structure to\n       try to deal with that.\n       110.    When asked by an analyst about the effect of rising gas prices on the Company\u2019s\n\ndeclining sales, Defendant Ricci stated:\n\n       [W]ithout claiming to be a macroeconomist, I will tell you that in mid-March when\n       gas prices jumped the way they did, we saw an immediate flip on our daily sales.\n       It was almost to the day of the way that, that works. So I think you could\n       infer -- and we believe that we\u2019ve done some analysis on the gas prices and\n       influence related to our daily sales, and we believe it has influenced it. And we\n       believe that if gas prices stay inflated, it will continue to influence it.\n                                           *    *       *\n       So there is something there to that. And I think as long as gas prices stay high, I\n       think we can continue to see consumer trends or consumer spending will suffer.\n       111.    On this shocking news, Dutch Bros\u2019 share price fell $9.26, or 26.9%, to close at\n\n$25.11 per share on May 12, 2022, on unusually heavy trading volume. And Dutch Bros\u2019 stock\n\ndeclined from $62.30/share at the close of trading on November 10, 2021, the first day of the Class\n\nPeriod, to $25.11 at close on May 12, 2022, an astonishing 59.7% decline in value. Due to this\n\ndecline, Plaintiff and the members of the Class have suffered economic losses.\n\n                               POST CLASS PERIOD EVENTS\n       112.    After Defendants revealed Dutch Bros\u2019 published the 1Q22 Earnings Release and\n\nheld the 1Q22 Earnings Call, many analysts expressed surprise and immediately and dramatically\n\nlowered their guidance.\n\n       113.    For example, analysts at J.P. Morgan North American Equity Research (\u201cJ.P.\n\nMorgan\u201d) published a report lowering the firm\u2019s price target for Dutch Bros\u2019 stock to $36/share,\n\ndown from $58/share \u2013 a decrease of approximately 38% (the \u201cMay 12, 2022 J.P Morgan Report\u201d).\n\nThe Report characterized Dutch Bros\u2019 performance as \u201c[a] \u2018head in the hands\u2019 quarter,\u201d found\n\n\u201cworrying was another poor quarter of margin performance (the market was forgiving after both\n\n\n\n\n                                                38\n\f      Case 1:23-cv-01794-PAE            Document 31      Filed 08/31/23     Page 42 of 62\n\n\n\n\n3Q and 4Q margins were short) but punctuated by discussion that comps hit a major slowdown in\n\nMarch and have been running down 3.7% in April (vs 4.8% 2Q street).\u201d\n\n       114.    On May 12, 2022, analysts at William Blair Equity Research (\u201cWilliam Blair\u201d)\n\npublished a report noting that, given the Company\u2019s \u201csurprising retrenchment in comps and revised\n\nfull-year EBITDA outlook, Dutch\u2019s shares fell more than 30% in the aftermarket\u2026.\u201d\n\n       115.    Furthermore, on August 10, 2022, Dutch Bros filed with the SEC a current report\n\non Form 8-K. The Form 8-K included a press release dated August 10, 2021, which announced\n\nthe financials and results of operations for the period and second quarter ended June 30, 2022 (the\n\n\u201c2Q22 Earnings Release\u201d). The Release stated, \u201cLike many of our peers, the macro-economic\n\nenvironment is impacting various aspects of our business, and our company-operated shop\n\nmargins continue to be pressured by record inflation in the second quarter. That said\u2026we took\n\na 3% price increase in the second quarter\u2026. We are evaluating further menu pricing action as\n\nneeded in the back half of the year.\u201d\n\n       116.    Later that same day, on August 10, 2022 at approximately 6:00 p.m. EST, the\n\nCompany held a conference call to discuss the Company\u2019s second quarter 2022 results (the \u201c2Q22\n\nEarnings Call\u201d). During the Call Defendant Ricci stated that \u201c[i]n Q2, we took a second round of\n\npricing of about 3%. In Q2, we have about 5.3% of pricing running through our total system.\u201d\n\nDefendant Ricci further stated that \u201cmany input costs that have traditionally been more transitory\n\nhave remained elevated,\u201d such that the Company is \u201cconsidering additional menu pricing actions\n\nin Q3.\u201d During the Call Defendant Jemley stated that \u201ccosts do remain elevated compared to the\n\nprior year and have outpaced productivity gains and pricing actions\u201d and that \u201c[w]e are starting to\n\nlap the inflation that began to show in Q2 of 2021.\u201d\n\n\n\n\n                                                39\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 43 of 62\n\n\n\n\n                       LOSS CAUSATION/ECONOMIC DAMAGES\n       117.    As alleged herein, during the Class Period, Defendants made numerous material\n\nmisstatements and omissions denying and downplaying that macroeconomic pressures, including\n\nrising inflation and commodities prices, were having a material impact on Dutch Bros\u2019 business,\n\nfinancials, and margins. Analysts and market participants took notice. In fact, on November 10,\n\n2021, the first day of the Class Period, numerous analysts following the Company reacted\n\npositively to the 3Q21 Earnings Release and 3Q21 Earnings Call, raising their price targets for\n\nDutch Bros\u2019 stock.\n\n       118.    For example, analysts at Cowen published a report titled \u201cStrong 3Q & Outlook\n\nProvides a Jolt to Shares\u201d and raising the firm\u2019s price target for Dutch Bros\u2019 stock to $70/share,\n\nup from $50/share \u2013 an increase of 40% (the \u201cNovember 10, 2021 Cowen Report\u201d). The Report\n\nstated that \u201cBROS bucked the industry trend with no material impact to comps in 3Q from staffing\n\nchallenges, aided by the brand\u2019s culture\u2026and strong unit economics\u2026that allows the company to\n\npay in excess of minimum wage.\u201d The Report further stated that \u201c[t]he company took a ~2.5%\n\nprice increase in November which we believe to be appropriate in the context of a normalized 1%-\n\n2% pricing range and no price increases in the last ~2 years.\u201d\n\n       119.    Analysts at J.P. Morgan published a report reiterating the firm\u2019s price $47/share\n\nprice target (the \u201cNovember 11, 2022 J.P. Morgan Report\u201d). The Report stated, \u201cApparently\n\noperating in a different economy than most others, BROS discussed very minor labor-shortage-\n\nrelated shortage of operating hours or even significant influence on normal drive through\n\nthroughput\u2026. Also, there were no in-store ingredient issues of note and the construction pipeline\n\nlooks good.\u201d\n\n       120.    Analysts at Barclays published a report raising the firm\u2019s price target to $56/share,\n\nup from $40/share \u2013 an increase of 40% (the \u201cNovember 11, 2021 Barclays Report\u201d). The Report\n\n\n                                                40\n\f      Case 1:23-cv-01794-PAE           Document 31       Filed 08/31/23        Page 44 of 62\n\n\n\n\nstated that \u201c[l]ooking to 4Q21, EBITDA guidance is above consensus, with the brand not seeing\n\nmaterial commodity or labor inflation, and only needing modest menu pricing.\u201d The Report further\n\nstated that, \u201cwith a focus on beverages, food costs are low and restaurant margins are industry\n\nleading.\u201d The Report further stated that \u201c[i]n terms of costs, commodity basket inflation is up low-\n\nsingle-digit & labor basket inflation is minimal with no manager turnover and only mid-50%\n\nhourly turnover. And with a focus on driving traffic, management did not take any material menu\n\npricing through the pandemic, relative to their historical practice of 1-2%, though did take ~2.5%\n\nin November \u201921.\u201d\n\n       121.    On November 15, 2021, QSRmagazine.com, a leading industry publication for\n\nquick-service and fast-casual restaurants, published an article titled \u201cDutch Bros Dodges Full\n\nImpact of Inflation\u201d (the \u201cNovember 15, 2021 QSR Article\u201d). The Article heavily quoted\n\nDefendants\u2019 statements from the 3Q21 Earnings Call in concluding \u201cthat Dutch Bros simply\n\ndoesn\u2019t have too much to report when it comes to the not-so-great news, like rising labor and\n\ncommodity costs.\u201d The Article likewise stated that \u201c[t]he CFO said dairy hasn\u2019t seen much\n\ninflation, which is a significant component of the chain\u2019s cost structure\u2026.\u201d\n\n       122.    Then, on May 11, 2022, after the market closed, the truth about Defendants\u2019 alleged\n\nmisrepresentations and omissions was revealed in the 1Q22 Earnings Release and the 1Q22\n\nEarnings Call, wherein Defendants revealed that rising commodities price and inflation had, in\n\nfact, materially impacted Dutch Bros\u2019 business and financials during the Class Period. When the\n\ntruth about Dutch Bros was revealed to the market, the price of Dutch Bros common stock declined\n\nin response, as the artificial inflation caused by Defendants\u2019 material omissions and false and\n\nmisleading statements made during the Class Period was removed from the price of Dutch Bros\n\ncommon stock, thereby causing substantial damage to Plaintiff and other members of the Class.\n\n\n\n\n                                                41\n\f      Case 1:23-cv-01794-PAE           Document 31       Filed 08/31/23      Page 45 of 62\n\n\n\n\nIndeed, on this news, the price of Dutch Bros Stock fell $9.26, or 26.9%, to close at $25.11 per\n\nshare on May 12, 2022, and fell overall from $62.30/share at the close of trading on November 10,\n\n2021, the first day of the Class Period, to $25.11 at close on May 12, 2022, an astonishing 59.7%\n\noverall decline in value.\n\n       123.    The economic loss suffered by Plaintiff and other members of the Class was a direct\n\nresult of Defendants\u2019 misrepresentations and omissions. The economic loss (i.e., damages)\n\nsuffered by Plaintiff and other members of the Class, was a direct result of the truth about\n\nDefendants\u2019 misrepresentations and omissions being revealed to investors, and the subsequent,\n\nsignificant decline in the value of Dutch Bros\u2019 shares was also the direct result of the truth about\n\nDefendants\u2019 misrepresentations and omissions being revealed to the market.\n\n                            DEFENDANTS ACTED WITH SCIENTER\n       124.    The Individual Defendants had significant motive and opportunity to misrepresent\n\nthe sufficiency of Dutch Bros\u2019 pricing, margins, sales, and earnings during the Class Period so that\n\nthey could sell significant amounts of their personal holdings of Dutch Bros stock while in\n\npossession of material, non-public information, which supports a strong inference of scienter.\n\n       125.    Defendants also either intended to defraud investors or were severely reckless in\n\nmaking statements regarding the Company\u2019s business and prospects. Throughout the Class Period,\n\nDefendants repeatedly touted the sufficiency of Dutch Bros\u2019 margins and earnings to meet\n\nprojections for first quarter of 2022, and downplayed and denied that rising commodities prices\n\nand inflation were not materially impacting Dutch Bros\u2019 business and financials. Defendants made\n\nthese claims even though they possessed specific, contrary information establishing commodities\n\nprices were rising and that inflationary headwinds were steadily worsening with no end in sight.\n\n\n\n\n                                                42\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23     Page 46 of 62\n\n\n\n\nI.     Defendants Had Significant Motive and Opportunity to Misrepresent Dutch\n       Bros\u2019 Business\n       A.      The Insider Sales\n       126.    During the Class Period, the Individual Defendants sold significant amounts of their\n\npersonal holdings of Dutch Bros common stock. Not only were their stock sales suspiciously large\n\nin quantity, but they were also suspiciously timed and inconsistent with their pre- and post-Class\n\nPeriod trading practices. Although the Individual Defendants each entered into (and sold stock\n\npursuant to) 10b5-1 trading plans, they did so to take advantage of an inflated stock price and at\n\nhighly suspicious times\u2014namely, during the Class Period. Defendant Ricci (and Chief Operating\n\nOfficer Brian Maxwell) entered into his trading plan on December 7, 2021, while Defendant\n\nJemely entered into his trading plan on December 9, 2021, just 19 and 21 days, respectively, after\n\nthe beginning of the Class Period. Even more troubling, however, is that each of the Individual\n\nDefendants began selling their stock within days of the expiration of the \u201clock-up period\u201d imposed\n\nunder the Lock-Up Arrangements between Dutch Bros and the Underwriters of its IPO.\n\n       127.    As described in Dutch Bros\u2019 Prospectus, Dutch Bros\u2019 officers and directors agreed\n\nnot to sell any stock until the earlier of: \u201c(1) the opening of trading on the third trading day\n\nimmediately following the date we have publicly furnished our earnings release for the second\n\nquarter following the most recent period for which financial statements are included in this\n\nprospectus (so long as such date is at least 120 days from the date of this prospectus), or (2) 180\n\ndays from the date of this prospectus\u2026.\u201d Because the Prospectus furnished financial statements\n\nfor the second quarter of 2021 and Dutch Bros published its earnings release for the fourth quarter\n\nand fiscal year 2021 on March 1, 2022, therefore, the earliest date the Individual Defendants could\n\npossibly begin selling their Dutch Bros stock was approximately March 4, 2022.\n\n       128.    On Monday March 7, 2022, the very next trading day after expiration of the lock-\n\nup period on March 4, 2022, Defendant Ricci sold 142,250 shares of Dutch Bros common stock\n\n                                                43\n\f      Case 1:23-cv-01794-PAE          Document 31       Filed 08/31/23      Page 47 of 62\n\n\n\n\nfor profits of $6,554,795.76. Defendant Ricci then sold an additional 71,125 shares on Monday\n\nMay 9, 2022 \u2013 just two days prior to the end of the Class Period when Defendants finally revealed\n\nto the market Dutch Bros\u2019 its prices were wholly insufficient to support projected margins and\n\nearnings \u2013 for profits of $3,020,706.18. Thus, during the Class Period, Defendant Ricci sold\n\n213,375 shares for total profits of $9,575,501.85.\n\n       129.    According to Form 4s filed with the SEC, prior to his sales commencing on March\n\n7, 2022, Defendant Ricci possessed approximately 2,133,794 fully vested shares of Dutch Bros\n\ncommon stock (266,723 of which vested on or about January 1, 2022 and 1,867,071 of which were\n\nvested following the IPO on September 17, 2021).\n\n       130.    On Tuesday March 15, 2022, just six business days after the expiration of the lock-\n\nup period on March 4, 2022, Brian Maxwell sold 12,000 shares of Dutch Bros common stock for\n\nprofits of $585,043.69. Brian Maxwell then sold an additional: 42,000 shares on March 29, 2022\n\nfor profits $2,676,489.81; 12,000 shares on April 12, 2022 for profits of $630,795.00; 12,000\n\nshares on April 26, 2022 for profits of $576,725.41; and, finally, 12,000 shares on May 10, 2022\n\n\u2013 just one day prior to the end of the Class Period \u2013 for profits of $487,600.20. Thus, during the\n\nClass Period, Brian Maxwell sold 90,000 shares for total profits of $4,956,654.11.\n\n       131.    According to Form 4s filed with the SEC, prior to his sales commencing on March\n\n15, 2022, Brian Maxwell possessed approximately 800,174 fully vested shares of Dutch Bros\n\ncommon stock (266,723 of which vested on or about January 1, 2022 and 533,451 of which were\n\nvested following the IPO on September 17, 2021).\n\n       132.    On Tuesday March 15, 2022, just six business days after the expiration of the lock-\n\nup period on March 4, 2022, Defendant Jemley sold 15,000 shares of Dutch Bros common stock\n\nfor profits of $731,543.02. Defendant Jemley then sold an additional 5,000 shares on April 5, 2022\n\n\n\n\n                                                44\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23       Page 48 of 62\n\n\n\n\nfor profits of $270,398.30. Thus, during the Class Period, Defendant Jemley sold 20,000 shares\n\nfor total profits of $1,001,941.32.\n\n       133.    According to Form 4s filed with the SEC, prior to his sales commencing on March\n\n15, 2022, Defendant Jemley possessed approximately 932,828 fully vested shares of Dutch Bros\n\ncommon stock (169,603 of which vested on or about January 1, 2022 and 763,225 of which were\n\nvested following the IPO on September 17, 2021).\n\n       134.    In sum, each of the Individual Defendants entered into (and sold stock pursuant to)\n\n10b5-1 trading plans during the Class Period. What\u2019s more, each of the Individual Defendants\n\nbegan selling Dutch Bros stock within mere hours and/or days of after the lock-up period expired\n\non or about March 4, 2022.\n\n       135.    Thus, while the Individual Defendants effectuated sales pursuant to 10b5-1 trading\n\nplans during the Class Period, in each case the circumstances of those sales are sufficiently\n\nsuspicious to overwhelm any inference that they were made in good faith.\n\nII.    Defendants Intended to Deceive Investors or Were Severely Reckless\n       A.      Pre-Class Period Admissions and Contrary Evidence Support a\n               Strong Inference of Scienter\n       136.    By at least September 30, 2021, at the very latest, it was clear that the historically\n\nelevated inflation the U.S. and world economies had experienced since the second quarter of 2021\n\nwould not be \u201ctransitory,\u201d but would instead likely persist through the first half of 2022, as Federal\n\nReserve Chair Powell testified. Indeed, Dutch Bros\u2019 September 2021 Prospectus explicitly\n\nrecognized that \u201c[i]ncreases in the cost of dairy products and other commodities, such as petroleum\n\nwhich in turn may increase the cost of our packing materials, or lack of availability, whether due\n\nto supply shortages, delays or interruptions in processing, or otherwise\u2026could harm our business.\u201d\n\nWhat\u2019s more, on September 15, 2021, Defendant Ricci admitted that Dutch Bros was presently\n\n\u201cchallenged with commodity costs\u2026.\u201d Thus, Defendants\u2019 admissions in this regard establish that\n\n                                                 45\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23      Page 49 of 62\n\n\n\n\nthey were aware of, and in fact, actively tracking these costs, such that making later statements\n\nthat rising inflation and commodities prices were not meaningfully impacting the Company\u2019s\n\nbusiness or financials were either known to be false or made with reckless disregard for the truth.\n\n       137.    As recounted herein, every single macroeconomic indicator pointed to the\n\ninescapability of persistently elevated inflation and commodities costs well before the\n\ncommencement of the Class Period. As of the time of Defendants\u2019 November 10, 2022 statements,\n\nthe CPI was up 6.2% year-over-year in October (after rising 5.4% year-over-year in September\n\nand 5.3% year-over-year in August) while the gasoline index was up 49.6% year-over-year.\n\nSimilarly, the USDA\u2019s 2021 all-milk price was forecasted at $18.45 per cwt in October (up from\n\n$18.15 per cwt in September) and 2022 all-milk price was forecasted at $19.20 per cwt (up from\n\n$18.40 per cwt in September). Nevertheless, Defendants\u2019 statements during the 3Q21 Earnings\n\nCall on November 10, 2021 conveyed, and were meant to convey, Dutch Bros\u2019 imperviousness to\n\nthese pressures \u2013 despite Defendants\u2019 prior, explicit acknowledgment of the importance of these\n\npressures to the Company\u2019s business and Defendant Ricci\u2019s recognition that rising commodities\n\ncosts were already \u2018challenging\u2019 that business.\n\n       138.    As the Class Period wore on and inflation, dairy prices, and petroleum prices all\n\nsteadily rose, Defendants continued to make materially false and misleading statements and\n\nomissions regarding the impact rising inflation and commodities prices were having on the\n\nCompany and the Company\u2019s ability to maintain projected earnings and margins under the pricing\n\nstructure it implemented in November 2021, despite the ever-worsening macroeconomic\n\nconditions. On January 11, 2022, for example, Defendant Ricci was interviewed at the ICR\n\nInvestor Conference and stated that Dutch Bros was still \u201cdoing pretty well on the cost of goods\n\nside\u201d \u201cdespite\u2026some inflationary pressures\u2026.\u201d In contrast, by this point, Dutch Bros\u2019 peer and\n\n\n\n\n                                                  46\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23       Page 50 of 62\n\n\n\n\ncompetitor Starbucks had repeatedly warned analysts and investors that \u201cincreased supply chain\n\ncosts primarily related to inflationary pressures that began the latter half of the fiscal year, will\n\nhave an impact to operating margin in fiscal 2022.\u201d\n\n        139.    Defendants\u2019 misstatements and omissions did the trick \u2013 the price of Dutch Bros\u2019\n\nstock was artificially inflated and/or maintained long enough for the lock-up period to expire and\n\nthe Individual Defendants to sell their Dutch Bros stock for massive profits.\n\n        B.      Defendants\u2019 Class Period Statements Support a Strong Inference of\n                Scienter\n        140.    On March 9, 2022, Defendant Jemley made some of the more damning\n\nmisstatements of the Class Period during an interview at BofA\u2019s Consumer & Retail Technology\n\nConference when he told the interview \u201cwe\u2019re not greatly concerned about elevated energy prices\n\nand people\u2019s ability to still come and enjoy Dutch.\u201d Similarly, during his April 7, 2022 podcast\n\ninterview, Defendant Ricci asserted that he \u201cwouldn\u2019t expect us to see much of a change\u201d in sales\n\nvis-\u00e0-vis rising fuel prices.\n\n        141.    During the Company\u2019s 1Q22 Earnings Call at the end of the Class Period, however,\n\nDefendant Jemley would eventually admit that elevated \u201cgas prices\u201d contributed to a \u201clack of sales\n\ngrowth\u201d in the first quarter of 2022. Shockingly, Defendant Ricci then stated that \u201cin mid-March\n\nwhen gas prices jumped the way they did, we saw an immediate flip on our daily sales\u2026. we\u2019ve\n\ndone some analysis on the gas prices and influence related to our daily sales, and we believe it\n\nhas influenced it.\u201d Thus, Defendant Ricci all but admitted that his statements, not even five weeks\n\nearlier, that rising fuel prices wouldn\u2019t affect sales during the April 7, 2022 podcast interview were\n\nfalse or misleading. If Defendant Ricci knew \u201cimmediate[ly]\u201d \u201cin mid-March\u201d that rising gas\n\nprices were affecting Dutch Bros\u2019 sales, he knowingly lied during the April 7, 2022 interview\n\nwhen he said rising fuel prices would not impact Dutch Bros\u2019 sales.\n\n\n\n                                                 47\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23    Page 51 of 62\n\n\n\n\n       C.      CW1 Supports a Strong Inference of Scienter\n       142.    Notably, while Defendants were downplaying and denying that skyrocketing\n\ninflation and commodities prices were meaningfully impacting Dutch Bros\u2019 business and\n\nfinancials, the Company was internally scrambling to address these very issues. Specifically, in or\n\naround December 2021 or in or around late 2021, CW1 and CW1\u2019s team were tasked with finding\n\nsolutions to the rising cost of dairy and tightening dairy supply.\n\n       143.    If, as CW1 reported, Dutch Bros was concerned about (and making operational\n\nchanges to address) dairy prices in or around December/late 2021, when the price received per cwt\n\nof milk was $21.70, Defendants certainly must have been concerned about dairy prices in January,\n\nFebruary, and March, 2022, when the price of dairy continued to increase to upwards of $25.\n\n       D.      The Critical Nature of the Individual Defendants\u2019 High-Level\n               Positions and Involvement, and Their Access to, and Knowledge of,\n               Contradictory Information\n       144.    As Defendants conceded both before and after the Class Period, inflationary\n\nheadwinds and the rising price of commodities, particularly dairy and petroleum, are critical to\n\nDutch Bros\u2019 pricing, margins, sales, earnings, and business in general. That the alleged\n\nmisrepresentations and omissions go to the core of Dutch Bros\u2019 business and viability bolster the\n\ninference of scienter.\n\n       145.    Further, Defendants were intimately involved in the Dutch Bros business and\n\noperations and have access to extensive knowledge regarding the same \u2014 information that directly\n\ncontradicted their claims.\n\n       146.    On March 9, 2022, moreover, when asked about Dutch Bros\u2019 pricing \u201cin the context\n\nof your input costs going up,\u201d Defendant Ricci stated that \u201c[W]e\u2019re watching it every day. We\u2019re\n\ntalking about it a lot\u2026.\u201d Thus, by Defendant Ricci\u2019s own admission, Defendants were or should\n\n\n\n\n                                                 48\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23     Page 52 of 62\n\n\n\n\nhave been aware of rising commodities costs and inflation throughout the Class Period and their\n\nimpact on Dutch Bros\u2019 business and financials.\n\n        147.    Notably, on August 10, 2022, after the Class Period ended, Defendant Jemley\n\nconceded that inflation actually \u201cbegan to show in Q2 of 2021,\u201d and the Company was only now\n\n\u201cstarting to lap the inflation.\u201d\n\n        148.    Finally, the Individual Defendants were all high-level corporate insiders, each of\n\nwhom \u2014 by virtue of his high-level position \u2014 directly participated in the management of the\n\nCompany, was directly involved in the day-to-day operations of Dutch Bros at the highest levels,\n\nwas directly or indirectly involved in the oversight or implementation of the Company\u2019s internal\n\ncontrols, and was privy to confidential information concerning the Company and its business,\n\noperations, practices, financial statements, and financial condition, including the misstatements\n\nalleged herein. Because of the Individual Defendants\u2019 positions, they possessed the power and\n\nauthority to, and did, control and monitor the contents of Dutch Bros\u2019 SEC filings, press releases,\n\npresentations, and other public statements during the Class Period made and disseminated to\n\ninvestors, securities analysts, money and portfolio managers and institutional investors (i.e., the\n\nmarket), and/or approved or ratified these statements. Defendants Ricci and Jemley signed and/or\n\ncertified the Company\u2019s Class Period Form 10-Q and regularly issued releases and spoke about\n\nthe Company\u2019s business and operations. Accordingly, each of the Individual Defendants bears\n\nresponsibility for the accuracy of the SEC filings, press releases, and other public statements\n\ndetailed herein, and is primarily liable for the false and misleading statements and omissions and\n\nwrongful conduct pleaded herein.\n\n        E.      Defendant Ricci\u2019s Departure Supports Scienter\n        149.    Not long after Defendants revealed the true extent of margin, sales, and earnings\n\npressure rising inflation and commodities prices inflicted upon Dutch Bros\u2019 business, on\n\n\n                                                 49\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23     Page 53 of 62\n\n\n\n\nNovember 28, 2022, the Company filed with the SEC a current report on Form 8-K that included\n\na press release announcing that Christine Barone \u201cwill be appointed to serve as President of the\n\nCompany, reporting to Joth Ricci, who will continue to serve as Chief Executive Officer.\u201d Thus,\n\neffectively, Barone assumed Defendant Ricci\u2019s prior role as \u201cPresident\u201d of Dutch Bros. Barone\n\npreviously served as an executive and Vice President of Starbucks for approximately five years.\n\nThe Release quoted Defendant Ricci as stating that Barone is an \u201cindustry leader known for her\n\nincredible strategic and operational skills\u201d and that, \u201c[a]s we look to the next phase of our brand\n\nstory, we\u2019re committed to bringing in best-in-class leadership to help us scale and grow.\u201d\n\n       150.    Thereafter, on August 8, 2023, the Company filed with the SEC a current report on\n\nForm 8-K. The Form 8-K announced that, \u201c[o]n August 4, 2023, the Company\u2019s Board of Directors\n\napproved a transition plan (the Transition Plan) whereby the Board plans to appoint Christine\n\nBarone, President of the Company, to the role of Chief Executive Officer and President in concert\n\nwith Joth Ricci\u2019s planned January 2024 departure from his current role as Chief Executive Officer\n\nof the Company.\u201d\n\n       F.      Corporate Scienter\n       151.    The Company is liable for the acts of the Individual Defendants and its employees\n\nunder the doctrine of respondeat superior and common law principles of agency because all the\n\nwrongful acts complained of herein were carried out within the scope of their employment.\n\n       152.    The scienter of the Individual Defendants and other employees and agents of the\n\nCompany is similarly imputed to the Company under respondeat superior and agency principles.\n\n                PSLRA STATUTORY SAFE HARBOR DOES NOT APPLY\n       153.    The statutory safe harbor provided for forward-looking statements under certain\n\ncircumstances does not apply to the scheme or any of the allegedly materially false and misleading\n\nstatements pleaded herein. Many of the statements were regarding present or past events or were\n\n\n\n                                                50\n\f      Case 1:23-cv-01794-PAE           Document 31        Filed 08/31/23      Page 54 of 62\n\n\n\n\nmixed statements of past/present and future conditions \u2014 and thus were not forward-looking. To\n\nthe extent there were any forward-looking statements, there were no meaningful cautionary\n\nstatements identifying important factors that could cause actual results to differ materially from\n\nthose in the purportedly forward-looking statements.\n\n       154.    Alternatively, to the extent that the statutory safe harbor does apply to any forward-\n\nlooking statements pleaded herein, the Individual Defendants are liable for those false forward-\n\nlooking statements because, at the time each of those forward-looking statements was made, the\n\nparticular speaker knew that the particular forward-looking statement was false, and/or the\n\nforward-looking statement was authorized and/or approved by an executive officer who knew that\n\nthose statements were false when made.\n\n                            THE PRESUMPTION OF RELIANCE\n       155.    Plaintiff and other members of the Class are entitled to a presumption of reliance\n\non Defendants\u2019 material misrepresentations, deceptive devices, and fraudulent scheme pursuant to\n\nthe fraud-on-the-market doctrine because, among other things, during the Class Period:\n\n       (a)     Defendants made public misrepresentations or failed to disclose material\n               facts during the Class Period;\n       (b)     The misrepresentations and omissions were material;\n       (c)     Dutch Bros\u2019 securities were actively traded in an efficient market on the\n               NYSE;\n       (d)     Dutch Bros\u2019 securities were liquid and traded with moderate to high weekly\n               volumes;\n       (e)     As a regulated issuer, Dutch Bros filed periodic public reports with the SEC;\n       (f)     Dutch Bros regularly communicated with public investors by means of\n               established market communication mechanisms, including through regular\n               dissemination of press releases on the major news wire services and through\n               other wide-ranging public disclosures, such as communications with the\n               financial press, securities analysts, and other similar reporting services;\n       (g)     The market reacted promptly to public information disseminated by Dutch\n               Bros;\n\n\n\n\n                                                51\n\f      Case 1:23-cv-01794-PAE            Document 31        Filed 08/31/23      Page 55 of 62\n\n\n\n\n          (h)    Dutch Bros was covered by securities analysts employed by major\n                 brokerage firms who wrote reports that were distributed to the sales force\n                 and certain customers of their respective firms. These reports were publicly\n                 available and entered the public marketplace;\n          (i)    The material misrepresentations and omissions alleged herein would tend\n                 to induce a reasonable investor to misjudge the value of Dutch Bros\n                 common stock; and\n          (j)    Without knowledge of the misrepresented or omitted material facts alleged\n                 herein, Plaintiff and other members of the Class purchased or acquired\n                 Dutch Bros securities between the time Defendants misrepresented or failed\n                 to disclose material facts and the time the true facts were disclosed.\n          156.   Alternatively, Plaintiff and the members of the Class are entitled to the presumption\n\nof reliance established by the Supreme Court in Affiliated Ute Citizens of the State of Utah v.\n\nUnited States, 406 U.S. 128 (1972), as Defendants omitted material information in their Class\n\nPeriod statements in violation of a duty to disclose such information as detailed above.\n\n          157.   Alternatively, Defendants corrupted the market for Dutch Bros securities through a\n\ncourse of conduct that misled the market as to the value of Dutch Bros securities. To the extent\n\nthat these Defendants disrupted the integrity of the market for Dutch Bros securities, Plaintiff and\n\nmembers of the Class are not required to provide further proof of reliance, pursuant to the Supreme\n\nCourt\u2019s decision in Affiliated Ute Citizens of the State of Utah v. United States, 406 U.S. 128, 153\n\n(1972).\n\n                             CONTROL PERSON ALLEGATIONS\n          158.   The Individual Defendants, by virtue of their high-level and controlling positions\n\nat Dutch Bros, directly participated in the management of the Company, were directly involved in\n\nthe day-to-day operations of the Company at the highest levels and were privy to confidential\n\nproprietary information about the Company, its business, operations, internal controls, growth,\n\nfinancial statements, and financial condition as alleged herein. As set forth below, the materially\n\nmisstated information conveyed to the public was the result of the actions, individually and in\n\nconcert, of these individuals.\n\n\n                                                  52\n\f      Case 1:23-cv-01794-PAE          Document 31        Filed 08/31/23     Page 56 of 62\n\n\n\n\n       159.    Defendant Ricci, in his role as CEO, and Defendants Jemley and Maxwell, in their\n\nroles as executive officers, were participants in a fraudulent scheme and course of conduct that\n\noperated as a fraud or deceit on those who purchased or otherwise acquired Dutch Bros common\n\nstock during the Class Period. The scheme/course of conduct deceived the investing public\n\nregarding Dutch Bros\u2019 business, operations, financial condition, and the intrinsic value of Dutch\n\nBros\u2019 common stock, and caused Plaintiff and other members of the Class to purchase or otherwise\n\nacquire Dutch Bros common stock at artificially inflated prices.\n\n       160.    The Individual Defendants each had a duty to disseminate prompt, accurate, and\n\ntruthful information with respect to the Company\u2019s business, operations, internal controls, growth,\n\nand financial condition, so that the market price of Dutch Bros\u2019 publicly traded common stock\n\nwould be based on accurate information. The Individual Defendants each violated these\n\nrequirements and obligations during the Class Period. Defendants were also under a continuing\n\nduty to update and/or correct any false or misleading statements alleged herein.\n\n       161.    The Individual Defendants, because of their positions of control and authority, were\n\nable to and did control the content of the Company\u2019s SEC filings, press releases, and other public\n\nstatements issued by or on behalf of Dutch Bros during the Class Period. Each would have been\n\nprovided with copies of at least some of the statements made in the SEC filings other public\n\nstatements at issue in this action before they were issued to the public and would have had the\n\nability to prevent their issuance or cause them to be corrected. Accordingly, the Individual\n\nDefendants are responsible for the accuracy of the public statements alleged herein.\n\n                              CLASS ACTION ALLEGATIONS\n       162.    Plaintiff brings this action as a class action pursuant to Federal Rule of Civil\n\nProcedure 23(a) and (b)(3) on behalf of a Class consisting of all persons who purchased or\n\notherwise acquired publicly traded Dutch Bros securities between November 10, 2021 and May\n\n\n                                                53\n\f      Case 1:23-cv-01794-PAE            Document 31        Filed 08/31/23      Page 57 of 62\n\n\n\n\n11, 2022, inclusive. Excluded from the Class are Defendants, the officers and directors of Dutch\n\nBros and its subsidiaries, members of the Individual Defendants\u2019 immediate families and their\n\nlegal representatives, heirs, successors or assigns and any entity in which Defendants have or had\n\na controlling interest.\n\n        163.    The members of the Class are so numerous that joinder of all members is\n\nimpracticable. Throughout the Class Period, Dutch Bros securities were actively traded on the\n\nNYSE. While the exact number of Class members is unknown to Plaintiff at this time and can be\n\nascertained only through appropriate discovery, Plaintiff believes that there are hundreds, if not\n\nthousands of members in the proposed Class. As of November 10, 2021, Dutch Bros had\n\napproximately 34,431,806 shares of Class A common stock outstanding. Record owners and the\n\nother Class Members may be identified from records maintained by Dutch Bros and/or its transfer\n\nagents and may be notified on the pendency of this Action by using a form of notice similar to that\n\ncustomarily used in securities class actions.\n\n        164.    Plaintiff\u2019s claims are typical of the claims of the members of the Class as all\n\nmembers of the Class are similarly affected by Defendants\u2019 misrepresentations and wrongful\n\nconduct in violation of federal law that is complained of herein.\n\n        165.    Plaintiff will fairly and adequately protect the interests of the members of the Class\n\nand has retained counsel competent and experienced in class and securities litigation. Plaintiff has\n\nno interests antagonistic to or in conflict with those of the Class.\n\n        166.    Common questions of law and fact exist as to all members of the Class and\n\npredominate over any questions solely affecting individual members of the Class. Among the\n\nquestions of law and fact common to the Class are:\n\n\n\n\n                                                  54\n\f      Case 1:23-cv-01794-PAE               Document 31    Filed 08/31/23     Page 58 of 62\n\n\n\n\n        (a)     whether the Exchange Act was violated by Defendants\u2019 misrepresentations\n                and omissions, acts, deceptive devices, and fraudulent scheme as alleged\n                herein;\n        (b)     whether statements made by Defendants to the investing public during the\n                Class Period misrepresented material facts about the financial condition,\n                business, operations, and management of the Company;\n        (c)     whether Defendants caused the Company to issue materially false and\n                misleading filings during the Class Period;\n        (d)     whether Defendants acted knowingly, recklessly, or negligently in issuing\n                materially false and misleading filings;\n        (e)     whether the prices of Dutch Bros securities during the Class Period were\n                artificially inflated because of Defendants\u2019 conduct complained of herein;\n                and\n        (f)     whether the members of the Class have sustained damages and, if so, what\n                is the proper measure of damages.\n        167.    A class action is superior to all other available methods for the fair and efficient\n\nadjudication of this controversy since joinder of all members is impracticable. Furthermore, as the\n\ndamages suffered by individual Class members may be relatively small, the expense and burden\n\nof individual litigation make it impossible for members of the Class to individually redress the\n\nwrongs done to them. There will be no difficulty in the management of this action as a class action.\n\n                                      CLAIMS FOR RELIEF\n                                            COUNT I\n                    For Violations of Section 10(b) of the Exchange Act and\n                           Rule 10b-5(b) Promulgated Thereunder\n                                    Against All Defendants\n\n        168.    Plaintiff repeats and realleges each and every allegation contained in the foregoing\n\nparagraphs as if fully set forth herein.\n\n        169.    During the Class Period, Defendants, individually and in concert, directly or\n\nindirectly, violated Rule 10b-5(b) in that they made or approved the false statements specified\n\nabove, which they knew or were severely reckless in not knowing were misleading in that they\n\ncontained misrepresentations and failed to disclose material facts necessary in order to make the\n\nstatements made, in light of the circumstances under which they were made, not misleading.\n\n                                                  55\n\f      Case 1:23-cv-01794-PAE            Document 31         Filed 08/31/23      Page 59 of 62\n\n\n\n\n        170.    Defendants acted with scienter in that they knew or were severely reckless in not\n\nknowing that the public documents and statements issued or disseminated in the name of the\n\nCompany were materially false and misleading; knew that such statements or documents would\n\nbe issued or made to the investing public; and knowingly and substantially participated or\n\nacquiesced in the issuance or dissemination of such statements or documents as primary violations\n\nof the securities laws. These Defendants by virtue of their receipt of information reflecting the true\n\nfacts of the Company, their control over, and/or receipt and/or modification of Dutch Bros\u2019\n\nallegedly materially misleading statements, and/or their associations with the Company that made\n\nthem privy to confidential proprietary information concerning the Company, participated in the\n\nfraudulent conduct alleged herein.\n\n        171.    Individual Defendants, who are or were the senior officers and/or directors of the\n\nCompany, had actual knowledge of the material omissions and/or the falsity of the material\n\nstatements set forth above, and intended to deceive Plaintiff and the other members of the Class,\n\nor, in the alternative, acted with severe reckless disregard for the truth when they failed to ascertain\n\nand disclose the true facts in the statements made by them or other Dutch Bros personnel to\n\nmembers of the investing public, including Plaintiff and the Class.\n\n        172.    As a result of the foregoing, the market price of Dutch Bros securities was\n\nartificially inflated during the Class Period. Plaintiff and the other members of the Class relied on\n\nthe statements described above and/or the integrity of the market price of Dutch Bros securities\n\nduring the Class Period in purchasing Dutch Bros securities at prices that were artificially inflated\n\nas a result of Defendants\u2019 false and misleading statements.\n\n        173.    Had Plaintiff and the other members of the Class been aware that the market price\n\nof Dutch Bros\u2019 securities had been artificially and falsely inflated by Defendants\u2019 misleading\n\n\n\n\n                                                  56\n\f      Case 1:23-cv-01794-PAE               Document 31     Filed 08/31/23       Page 60 of 62\n\n\n\n\nstatements and by the material adverse information which Defendants did not disclose, they would\n\nnot have purchased Dutch Bros\u2019 securities at such artificially inflated prices, if at all.\n\n        174.    As a result of the wrongful conduct alleged herein, Plaintiff and other members of\n\nthe Class have suffered damages in an amount to be established at trial.\n\n        175.    By reason of the foregoing, Defendants have violated Section 10(b) of the 1934 Act\n\nand Rule 10b-5(b) promulgated thereunder and are liable to the Plaintiff and the other members of\n\nthe Class for substantial damages which they suffered in connection with their purchase of Dutch\n\nBros\u2019 securities during the Class Period.\n\n                                            COUNT II\n                         Violations of Section 20(a) of the Exchange Act\n                               Against the Individual Defendants\n\n        176.    Plaintiff repeats and realleges each and every allegation contained in the foregoing\n\nparagraphs as if fully set forth herein.\n\n        177.    During the Class Period, the Individual Defendants participated in the operation\n\nand management of the Company, and conducted and participated, directly and indirectly, in the\n\nconduct of Dutch Bros\u2019 business affairs. Because of their senior positions, they knew the adverse\n\nnon-public information about the Company\u2019s false financial statements.\n\n        178.    As officers of a publicly owned company, Individual Defendants had a duty to\n\ndisseminate accurate and truthful information with respect to Dutch Bros\u2019 financial condition and\n\nresults of operations, and to correct promptly any public statements issued by the Company which\n\nhad become materially false or misleading.\n\n        179.    Because of their positions of control and authority as senior officers, Individual\n\nDefendants were able to, and did, control the contents of the various reports, press releases,\n\nstatements to the media, and public filings which Dutch Bros disseminated in the marketplace\n\nduring the Class Period concerning the Company\u2019s results of operations. Throughout the Class\n\n                                                  57\n\f      Case 1:23-cv-01794-PAE           Document 31       Filed 08/31/23     Page 61 of 62\n\n\n\n\nPeriod, Individual Defendants exercised their power and authority to cause the Company to engage\n\nin the wrongful acts complained of herein. Individual Defendants, therefore, were \u201ccontrolling\n\npersons\u201d of the Company within the meaning of Section 20(a) of the Exchange Act. In this\n\ncapacity, they participated in the unlawful conduct alleged which artificially inflated the market\n\nprice of Dutch Bros securities.\n\n       180.    Due to the above conduct, Individual Defendants are liable pursuant to Section\n\n20(a) of the Exchange Act for the violations committed by the Company.\n\n                                    PRAYER FOR RELIEF\n       WHEREFORE, Plaintiff, on behalf of himself and the Class, pray for judgment and relief\n\nas follows:\n\n       (a) declaring this action to be a proper class action, designating Plaintiff as class\n\nrepresentative under Rule 23 of the Federal Rules of Civil Procedure and designating Plaintiff\u2019s\n\ncounsel as Class Counsel;\n\n       (b) awarding damages in favor of Plaintiff and the other Class members against all\n\nDefendants, jointly and severally, together with interest thereon;\n\n       (c) awarding Plaintiff and the Class reasonable costs and expenses incurred in this action,\n\nincluding counsel fees and expert fees; and\n\n       (d) awarding Plaintiff and other members of the Class such other and further relief as the\n\nCourt may deem just and proper.\n\n                                  JURY TRIAL DEMANDED\n       Plaintiff hereby demands a trial by jury.\n\n\n\n\n                                                   58\n\f      Case 1:23-cv-01794-PAE          Document 31       Filed 08/31/23      Page 62 of 62\n\n\n\n\nDated: August 31, 2023                       Respectfully submitted,\n\n                                             KAHN SWICK & FOTI, LLC\n\n                                             /s/ Kim E. Miller\n                                             Kim E. Miller (KM-6996)\n                                             250 Park Ave., 7th Floor\n                                             New York, NY 10177\n                                             Telephone: (504) 455-1400\n                                             Fax: (504) 455-1498\n                                             Email: kim.miller@ksfcounsel.com\n                                             -and-\n                                             Lewis S. Kahn\n                                             Craig J. Geraci, Jr.\n                                             1100 Poydras Street, Suite 960\n                                             New Orleans, Louisiana 70163\n                                             Telephone: (504) 455-1400\n                                             Fax: (504) 455-1498\n                                             Email: lewis.kahn@ksfcounsel.com\n                                             Email: craig.geraci@ksfcounsel.com\n\n                                             Counsel for Lead Plaintiff Douglas Rein\n                                             and Lead Counsel for the Class\n\n\n\n\n                                CERTIFICATE OF SERVICE\n       I hereby certify under penalty of perjury that on August 31, 2023, I authorized the\n\nelectronic filing of the foregoing with the Clerk of the Court using the CM/ECF system which will\n\nsend a Notice of Electronic Filing to the e-mail addresses on the attached Electronic Mail Notice\n\nList, and I hereby certify that I caused the mailing of the foregoing via the United States Postal\n\nService to non-CM/ECF participants indicated on the attached Manual Notice List.\n\n                                             /s/ Kim E. Miller\n                                             Kim E. Miller\n\n\n\n\n                                               59\n\f","ocr_status":2,"date_upload":"2025-01-09T20:45:22.799207-08:00","document_number":"31","attachment_number":null,"pacer_doc_id":"127033983073","is_available":true,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Amended Complaint","acms_document_guid":""}],"date_created":"2023-08-31T13:08:25.888166-07:00","date_modified":"2025-01-11T03:04:14.067797-08:00","date_filed":"2023-08-31","time_filed":"14:07:13","entry_number":31,"recap_sequence_number":"2023-08-31.001","pacer_sequence_number":125,"description":"AMENDED COMPLAINT amending 1 Complaint against Dutch Bros, Inc., Charles L. Jemley, Jonathan Ricci with JURY DEMAND.Document filed by Douglas Rein. Related document: 1 Complaint. (Attachments: # 1 Exhibit A, Rein Certification).(Miller, Kim) (Entered: 08/31/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/360668260/","id":360668260,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/367283665/","id":367283665,"tags":[],"absolute_url":"/docket/66921700/29/douglas-rein-v-dutch-bros-inc/","date_created":"2023-08-03T21:04:19.885662-07:00","date_modified":"2025-01-11T03:04:13.967050-08:00","sha1":"5c6808022795775d024ec4138ec2974b19b840bb","page_count":18,"file_size":689976,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.29.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.29.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"           Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 1 of 18\n\n\n\nUNITED STATES DISTRlCT COURT\nSOUTHERN DISTRlCT OF NEW YORK\n\n\nJERRY PEACOCK, Individually and on Behalf ofAll\nOthers Similarly Situated,\n                                                                         23 Civ. 1794 (PAE)\n                                        Plaintiff,\n                        -v-                                             OPINION & ORDER\n\n DUTCH BROS, INC. et al.,\n\n                                       Defendants.\n\n\nPAUL A. ENGELMAYER, District Judge:\n\n       This decision appoints lead plaintiff and counsel in a putative securities class action.\n\nPlaintiff Jerry Peacock filed this action under the federal securities law on behalf of purchasers\n\nof Dutch Bros, Inc. (\"Dutch Bros\") securities between and including March I, 2022 and May 11,\n\n2022 (the \"class period\"). Dkt. 1 (\"Comp!.\") ,r 1. Peacock claims, inter alia, that, during the\n\nclass period, defendants Dutch Bros, its Chief Executive Officer (\"CEO\") Jonathan Ricci, and its\n\nChief Financial Officer (\"CFO\") Charles L. Jemley (collectively, \"defendants\"), made false or\n\nmisleading statements of material fact as to Dutch Bros' s financial operations and prospects\n\nand/or omitted material facts necessary to make their statements not misleading. Id ,r,r 3, 7. As\n\nalleged, these tended to conceal that Dutch Bros, a coffee product seller and drive-thru shop\n\noperator, was facing increased costs and expenses and thus experiencing increased margin\n\npressure. Id. Peacock alleges that, upon the correction of these actionable misstatements and\n\nomissions after the market's close on May 11, 2022, Dutch Eros's share price fell by nearly 27%\n\nby the market's close the following day, May 12, 2022, injuring investors. Id. ,r 6.\n\n       Pending now are motions by Douglas Rein, Tyler Scheinost, and Michael Rice to serve as\n\nlead plaintiff, and to appoint their respective attorneys as lead counsel. See Dkts. 13 (\"Rein\n\f            Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 2 of 18\n\n\n\n\nMot.\"), 17 (\"Scheinost Mot.\"), 20 (\"Rice Mot.\"). Rice has since filed a notice stating that he\n\ndoes not oppose Rein and Scheinost's motions. See Dkt. 23.\n\n       For the following reasons, the Court grants Rein's motion and appoints Douglas Rein as\n\nlead plaintiff, and Kahn Swick & Foti, LLC (\"KSF\") as lead counsel. 1\n\nI.     Background\n\n       A.      Factual Allegations2\n\n       Dutch Bros, a publicly traded company incorporated under Delaware law, operates and\n\nfranchises drive-thrn coffee shops and sells coffee and coffee-related products. Comp!.,, 2, 13.\n\nAs of March 31, 2022, Dutch Bros represented that it had 572 shops across 12 states in the\n\nUnited States, with 310 operated by the company and 262 franchised. Id. , 2.\n\n       Peacock's claims stem from alleged misstatements and omissions by Ricci and Jemley\n\nduring a March 1, 2022 conference call regarding Dutch Bros's 2021 fourth quarter and full year\n\nfinancials, as well as its anticipated 2022 first quarter financials. Id. , 3. The statements that\n\nPeacock challenges include, inter alia: that \"we are not immune to margin pressures, but are\n\nmanaging it appropriately,\" id. , 17; that Dutch Bros has not \"felt compelled\" to alter its pricing\n\nin response to cost pressures and was \"feeling good as we enter '22 with the trajectory of our\n\nmargins,\" id. , 18; that, as to its cost of goods, \"we have a pretty simple pantry of goods\" and\n\n\"we're just not feeling compression in margins,\" id., 19; and that, as to the company's financial\n\n\n\n\n1 The Court, by a separate order, will update the case caption to hencefotth be: Douglas Rein,\n\nIndividually and On Behalf ofAll Others Similarly Situated v. Dutch Bros, Inc. et al.\n\n2 The Coutt' s account of the underlying facts of this case are drawn from the Complaint, Dkt. 1\n\n(\"Comp!.\"). The Court accepts these facts as trne solely for the purpose of deciding these\nmotions, and provides only those facts necessary to resolve the pending motions.\n\n\n                                                  2\n\f           Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 3 of 18\n\n\n\n\noutlook for the first quarter given the COVID-19 wave caused by the Omicron variant, \"[i]t\n\ndoesn't really move the needle much,\" id. , 20. 3\n\n       On May 11, 2022, after the market closed, Dutch Bros issued a press release reporting a\n\nnet loss of$16.3 million in the first quarter of 2022, compared to a $4.8 million net loss in the\n\nfirst quarter of 2021, and an adjusted net loss of $2.5 million, which represented a loss of $0.02\n\nper share. Id. ,, 4, 22. On a conference call that day, Ricci attributed the loss in part to \"margin\n\npressure\" that arose \"primarily\" from \"our decision to be disciplined on the price we took,\"\n\n\"faster inflation and cost of goods, especially in dairy,\" \"the pull forward of deferred expenses\n\nrelated to the maintenance of shops,\" and \"normal new store inefficiency amplified by the\n\nvolume of new and ramping units in quarter I.\" Id., 23. Ricci stated that Dutch Bros had not\n\n\"perceive[d] the speed and magnitude of cost escalation within the quarter,\" including of dairy\n\ncosts, which made up 28% of the company's \"commodity basket\" and rose nearly 25% in the\n\nfirst quarter. Id. Jemley similarly attributed the first-quaiier losses to the fact that \"[i]nflation in\n\nboth ingredient and operating costs has risen rapidly, catching us off guard from the speed and\n\nthe sharpness of this rise.\" Id. , 24; see also id. , 25.\n\n        On May 12, 2022, Dutch Bros's shai\u00b7e price closed at $25.11 per share, representing a\n\n26.9% drop in value. Id. , 26.\n\n        Peacock alleges that Ricci and Jemley, by virtue of their positions within Dutch Bros,\n\nknew that their representations at the Mai\u00b7ch 1, 2022 conference call with respect to rising costs\n\nand the company's management of margin pressure were materially false and/or misleading. Id.\n\n,, 16, 21. He brings claims under Section l0(b) of the Securities Exchange Act of 1934 (the\n\n\n\n\n3 Unless otherwise noted, the Corui has omitted emphasis from the quoted statements of Ricci\n\nand Jemley.\n                                                    3\n\f             Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 4 of 18\n\n\n\n\n\"Exchange Act\") and Rule I 0b-5 promulgated thereunder, against all defendants, and Section\n\n20(a) of the Exchange Act, against Ricci and Jemley. See id. ,r,r 45-59.\n\n       B.       Procedural History\n\n       On March 1, 2023, Peacock filed the Complaint. Dkt. 1. On March 28, 2023, Peacock\n\nserved the Complaint and summons on Dutch Bros. Dkt. 5. On April 3, 2023, the Court entered\n\nthe parties' joint stipulation setting the deadline for motions to appoint lead plaintiff. Dkt. 9. On\n\nMay 1, 2023, Rein, Scheinost, and Rice filed motions to serve as lead plaintiff and for their\n\nrespective attorneys to serve as lead counsel, along with memoranda of law, declarations, and\n\nproposed orders in support. See Dkts. 12, 13 (\"Rein Mot.\"), 14 (\"Rein Deel.\"), 15, 16, 17\n\n(\"Scheinost Mot.\"), 18 (\"Scheinost Deel.\"), 19, 20, 21. On May 22, 2023, Rice filed a notice of\n\nnon-opposition to the competing motions. Dkt. 23. The same day, Scheinost and Rein each filed\n\na brief opposing the other's submission. See Dkt. 24 (\"Scheinost Opp.\"), 25 (\"Rein Opp.\"), 26.\n\nII.     Discussion\n\n        A.      Appointing Lead Plaintiff\n\n        Motions for appointment of lead plaintiff and approval of lead counsel in putative class\n\nactions brought under the securities laws are governed by the Private Securities Litigation\n\nReform Act (\"PSLRA\"). See In re Millennial Media, Inc. Sec. Litig., 87 F. Supp. 3d 563, 568-\n\n69 (S.D.N.Y. 2015); Bo Young Cha v. Kinross Gold Corp., No. 12 Civ. 1203 (PAE), 2012 WL\n\n2025850, at *2 (S.D.N.Y. May 31, 2012). The PSLRA directs the Court to appoint as lead\n\nplaintiff the party or parties \"most capable of adequately representing the interests of class\n\nmembers.\" 15 U.S.C. \u00a7 78u-4(a)(3)(B)(i).\n\n        Under the PSLRA, there is a rebuttable presumption that the most adequate plaintiff is\n\nthe person or group of persons that: (1) has either \"filed the complaint or made a motion in\n\nresponse to a notice,\" id. \u00a7 78u-4(a)(3)(B)(iii)(I)(aa); (2) in the determination of the Court, has\n\n                                                  4\n\f            Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 5 of 18\n\n\n\n\nthe \"largest financial interest in the relief sought by the class,\" id. \u00a7 78u-4(a)(3)(B)(iii)(I)(bb);\n\nand (3) satisfies all the requirements of Federal Rule of Civil Procedure 23, which governs class\n\nactions, see id. \u00a7 78u-4(a)(3)(B)(iii)(I)(cc). \"This presumption may be rebutted only upon proof\n\nby a member of the purpmied plaintiff class that the presumptively most adequate plaintiff 'will\n\nnot fairly and adequately protect the interests of the class; or is subject to unique defenses that\n\nrender such plaintiff incapable of adequately representing the class.\"' Levitt v. Rogers, 257 F.\n\nApp'x 450,452 (2d Cir. 2007) (quoting 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(II)).\n\n        Here, Rein and Scheinost are the only movants who continue to seek appointment as lead\n\nplaintiff. See Dkt. 23 (notice of Rice's non-opposition). Accordingly, the Court will consider\n\nonly their motions.\n\n                 1.     Notice\n\n        On March 2, 2023, notice of the lawsuit was published over Business Wire, a national\n\nwire service, making May 1, 2023 the deadline to file a motion in this Court to serve as lead\n\nplaintiff. See Rein Deel., Ex. 3; Scheinost Deel., Ex. 1; see also 15 U.S.C. \u00a7 78u-\n\n4(a)(3)(A)(i)(II). Both Rein and Scheinost timely moved to serve as lead plaintiff and thus\n\nsatisfy the first requirement. See Rein Mot. at 6; Scheinost Mot. at 4; 15 U.S.C. \u00a7 78u-\n\n4(a)(3 )(B)(iii)(I).\n\n                 2.     Financial Interest\n\n                        a.       Applicable Legal Principles\n\n        In determining who has the largest financial stake in the litigation, courts in this Circuit\n\nhave traditionally applied a four-factor test, first set forth in Lax v. First Merchants Acceptance\n\nCorp., No. 97 Civ. 2715 (DHC), 1997 WL 461036, at *5 (N.D. Ill. Aug. 11, 1997). The Lax\n\nfactors include:\n\n        (1) the total number of shares purchased during the class period;\n\n                                                    5\n\f            Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 6 of 18\n\n\n\n\n         (2) the net shares purchased during the class period (in other words, the difference\n         between the number of shares purchased and the number of shares sold during the\n         class period);\n         (3) the net funds expended during the class period (in other words, the difference\n         between the amount spent to purchase shares and the amount received for the sale\n         of shares during the class period); and\n         (4) the approximate losses suffered.\n\nCity ofMonroe Emps. 'Ret. Sys. v. Hartford Fin. Servs. Grp., 269 F.R.D. 291,293 (S.D.N.Y.\n\n2010).\n\n         Of these factors, courts have consistently held that the fourth, the magnitude of the loss\n\nsuffered, is most significant. See, e.g., Kniffin v. Micron Tech., Inc., 379 F. Supp. 3d 259,263\n\n(S.D.N.Y. 2019); Kaplan v. Gelfond, 240 F.R.D. 88, 93 (S.D.N.Y. 2007) (\"Although courts have\n\ndiffered on how much weight to assign to each of the Lax factors, we, as have other courts, shall\n\nplace the most emphasis on the last of the four factors: the approximate loss suffered by the\n\nmovant.\"), reconsidered on other grounds, In re IMAX Sec. Litig., No. 06 Civ. 6128 (NRB),\n\n2009 WL 1905033 (S.D.N.Y. June 29, 2009); Bo Young Cha, 2012 WL 2025850, at *2; see also\n\nFoley v. Transocean Ltd, 272 F.R.D. 126, 128 (S.D.N.Y. 2011) (\"[I]n determining the largest\n\nfinancial interest, most co mis simply dete1mine which potential lead plaintiff has suffered the\n\ngreatest total losses.\" (citation omitted)).\n\n         To calculate the approximate loss sustained by a prospective lead plaintiff, courts,\n\nincluding in this District, typically employ one of two methodologies: First-In-First-Out\n\n(\"FIFO\") or Last-In-First-Out (\"LIFO\"). The overwhelming trend both in this District and\n\nnationwide has been to use LIFO to calculate such losses. See, e.g., City of Sunrise Firefighter 's\n\nPension Fundv. Citigroup Inc., No. 20 Civ. 9132 (AJN), 2021 WL 396343, at *3 (S.D.N.Y. Feb.\n\n4, 2021) (\"In evaluating approximate losses, most comis in this district rely on the ... 'LIFO'\n\nmethod.\" (citation omitted)); City ofMonroe, 269 F.R.D. at 295 (\"[C]omis in this district and\n\n\n\n                                                   6\n\f           Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 7 of 18\n\n\n\n\nothers have stated a preference for LIFO over FIFO in assessing loss for purposes of the\n\nappointment oflead plaintiff.\"); Sallustro v. CannaVest Corp., 93 F. Supp. 3d 265,270 n.5\n\n(S.D.N.Y. 2015). Under the LIFO methodology, courts assume that stocks acquired most\n\nrecently were sold first. See Rodriguez v. DraftKings Inc., Nos. 21 Civ. 5739 (PAE), 21 Civ.\n\n6497 (PAE), 2021 WL 5282006, at *4 (S.D.N.Y. Nov. 12, 2021) (citing Vladimir v. Bioenvision,\n\nInc., No. 07 Civ. 6416 (SHS) (AJP), 2007 WL 4526532, at *5 (S.D.N.Y. Dec. 21, 2007)).\n\n       Important here, the LIFO methodology excludes losses incurred from \"in-and-out\"\n\ntransactions. \"In-and-out\" trades occur when a prospective lead plaintiff purchases and sells\n\ntheir holdings during the class period-that is, after the stock price was allegedly fraudulently\n\ninflated and before it dropped due to a corrective disclosure. See Bo Young Cha, 2012 WL\n\n2025850, at *4. In Dura Pharmaceuticals, Inc. v. Broudo, 544 U.S. 336 (2005), the Supreme\n\nCourt held that comis should not account for such pre-disclosure transactions in tabulating the\n\nlosses incurred because where \"the purchaser sells the shares quickly before the relevant truth\n\nbegins to leak out, the misrepresentation will not have led to any loss.\" Dura, 544 U.S. at 342.\n\nAccordingly, \"courts in this district ordinarily will not include losses that occurred prior to the\n\nfirst corrective disclosure of the alleged fraudulent misrepresentation made by the defendant.\"\n\nCity ofSunrise, 2021 WL 396343, at *3; see also, e.g., Sallustro, 93 F. Supp. 3d at 272 (noting\n\nthat such losses are not recoverable because they are \"not proximately caused by the defendant's\n\nmisstatements\" (citation omitted)). And although \"the Dura [C]ourt addressed a motion to\n\ndismiss, the Court's reasoning applies with equal force to a motion to appoint [lead plaintiff and]\n\nlead counsel.\" Sallustro, 93 F. Supp. 3d at 273 (citation omitted) (collecting cases). \"Because\n\nthe lead plaintiff should be the class member who stands to recover the most from that litigation,\n\ncourts should 'consider only those losses that will actually be recoverable in the class action.'\"\n\n\n\n                                                  7\n\f            Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 8 of 18\n\n\n\n\nCity a/Sunrise, 2021 WL 396343, at *3 (quoting Topping v. Deloitte Touche Tohmatsu CPA, 95\n\nF. Supp. 3d 607, 617 (S.D.N.Y. 2015)); see also Kniffin, 379 F. Supp. 3d at 264 (\"[T]he recent\n\ntrend in this district is for movants to adjust their LIFO calculations to remove any losses arising\n\nfrom securities that were bought and sold before a defendant's c01Tective disclosure.\"); Micha/le\n\nv. Ophthotech Corp., No. 17 Civ. 210 (VSB), 2018 WL 1307285, at *5 (S.D.N.Y. Mar. 13,\n\n2018) (collecting cases); Sallustro, 93 F. Supp. 3d at 273-74 (\"[T]he court would be abdicating\n\nits responsibility under the PSLRA if it were to ignore [the issue of loss causation at the lead\n\nplaintiff appointment] stage,\" as \"[r]elying on losses that, under Dura, are clearly not recoverable\n\nis ineconcilable with this Court's duty to ascertain which plaintiff has the greatest financial\n\ninterest in this litigation.\" (citation omitted)).\n\n                         b.      The Parties' Calculations Under the Lax Factors\n\n        Rein and Scheinost agree that the benchmark price-that is, the average trading price\n\nover the 90-day \"lookback period\" following the end of the class period, against which to\n\nmeasure losses-is $35.5248 per share. See Rein Deel., Ex. 2; Scheinost Deel., Ex. 3. They also\n\nagree that the LIFO method applies. See Rein. Opp. at 1; Scheinost Opp. at 2-3. They disagree,\n\nhowever, as to certain Lax factors-most importantly, the calculation of each's total loss.\n\n                                 1.      Rein's Transactions\n\n        Rein represents that, before the March I-May 11, 2022 class period, he had purchased\n\n5,000 shares, at a combined purchase price of $286,000, and continued to hold these shares as of\n\nthe start of the class period. Rein Deel., Ex. 2. On March 25, 2022, he purchased an additional\n\n2,000 shares, for a combined cost of $111,985, bringing his total to 7,000 shares. See id. Then,\n\non March 29, 2022, he sold all 7,000 shares-the 5,000 purchased before the class period and the\n\n2,000 purchased a few days earlier-at a price of $63.88 per share, such that the sale proceeds of\n\nthe 5,000 and the 2,000 shares, respectively, were $319,400 and $127,760. Id. The sale of the\n\n                                                     8\n\f           Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 9 of 18\n\n\n\n\n7,000 shares, for a total of $447,160, yielded a gain of $49,175 over his aggregate purchase price\n\nof $397,985.\n\n       After the March 29 sale, Rein, between March 31 and April 5, 2022, purchased 7,000\n\nshares at share prices between $54.19 and $58.35, for a combined purchase price of $399,859.80.\n\nHe retained those 7,000 shares through the end of the class period. See id. Valuing those shares\n\nat the 90-day lookback price of$35.5248/share, the shares were worth $248,673.60, meaning\n\nthat Rein lost $151,186.20 on them.\n\n       Rein thus makes the following calculations relevant to the Lax factors. His total share\n\npurchases during the class period were 9,000. His net share purchases during the class period\n\nwere 7,000 (9,000 shares purchased less 2,000 shares sold). The net funds he expended during\n\nthe class period were $384,084.80 (purchases of$1 l 1,985 and $399,859.80, less sale proceeds of\n\n$127,760). And the loss he suffered was $102,011.20. Rein Opp. at 9 & n.2. He tabulates the\n\nlatter figure, which he calls his \"Total LIFO/Dura Loss[],\" by including (1) his gain ($33,400)\n\non the 5,000 shares he purchased before the class period and sold during the class period; (2) his\n\ngain ($15,775) on the 2,000 shares he purchased and sold during the class period; and (3) his loss\n\n($151,186.20) on the 7,000 shares purchased during the class period and retained as of the end of\n\nthat period. Id. at 9; Rein Deel., Ex. 2.\n\n        Scheinost disputes several of Rein's calculations. As to net shares, he argues that the\n\n5,000 shares that Rein purchased before the class-period must be excluded, with only purchases\n\nand sales during the class period considered. Scheinost Opp. at 3-4. Scheinost thus tabulates\n\nthat Rein purchased only 2,000 net shares. Id. As to the net funds expended, Scheinost likewise\n\nargues that only monies that Rein expended and .received during the class period may be counted.\n\nHe thus tabulates that Rein expended a net total of $64,685 (expenditures of $111,985 and\n\n\n\n                                                 9\n\f            Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 10 of 18\n\n\n\n\n$399,859.80 on, respectively, the 2,000 and 7,000 shares purchased during the class period; less\n\n$319,400 and $127,760 in, respectively, proceeds from the sales of the 5,000 shares bought\n\nbefore the class period and the 2,000 shares bought during it). Id. at 3. Scheinost does not take\n\nissue with Rein's calculation ofhis \"LIFO loss\" as $102,011.20.\n\n                                ii.     Scheinost' s Transactions\n\n          Scheinost does not report any transactions in Dutch Bros stock before the class period.\n\nScheinost represents that, on May 5, 2022, he purchased 10,000 shares, at $46.63 per share, for a\n\ntotal cost of $466,300. See Scheinost Deel., Ex. 3. And on May 11, 2022-the last day of the\n\nclass period-he sold 4,600 shares, yielding proceeds of$159,498: to wit, 2,500 at $34.71 per\n\nshare (proceeds of$86,775), and 2,100 at $34.63 (proceeds of$72,723). See id.\n\n          Scheinost's Lax factor calculations are as follows. His total share purchases during the\n\nclass period were 10,000. Scheinost Opp. at 3. His net share purchases were 5,400. Id. He\n\nexpended a net total of $306,802 (total share cost of $466,300 less sales proceeds $159,498). Id.\n\nAnd he incutTed a total \"LIFO loss\" of,$114,968,08. See id. Scheinost's loss calculation\n\nincludes losses of(!) $55,000, on the 4,600 shares he sold during the class period (subtracting,\n\nfrom the purchase price of$214,498, sales proceeds of$159,458); and (2) $59,968.08, on the\n\n5,400 shares he retained at the end of the class period (subtracting, from purchase price of\n\n$251,802, a total of $191,833.92, based on the 90-day lookback price of $35.5248 per share).\n\nSee id.\n\n          Rein argues that Scheinost's loss calculation wrongly includes in-and-out transactions-\n\nspecifically, Scheinost's purchase and sale, both during the class period, of 4,600 shares. Rein\n\nOpp. at 1-2. Rein argues that, under Dura, losses on the sale of these shares must be excluded,\n\nbecause Scheinost did not hold them as of Dutch Bros's cotTective disclosure after the market's\n\nclose on May 11, 2022. See id. at 4-6 (citing cases); see Dkt. 26-1. By Rein's calculation,\n\n                                                  10\n\f          Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 11 of 18\n\n\n\n\nScheinost incurred a loss of $59,968.08, based solely on the 5,400 shares that Scheinost bought\n\nduring the class period and retained at its end. Rein Opp. at 1-2. Scheinost, anticipating this\n\nargument, rejoins that (1) Rein, having \"endorsed the traditional LIFO calculation\" in connection\n\nwith the calculation of his own loss, would be \"chang[ing] methods\" were he to seek to exclude\n\nScheinost's 4,600 shares of in-and-out transactions; and (2) the high trading volume and 14%\n\ndecline in share price of Dutch Bros stock on May 11, 2022 suggests that \"the corrective\n\ndisclosure released after market hours on May 11, 2022 may have leaked prior to market close,\"\n\nand thus Scheinost's loss that day should be included. Scheinost Opp. at 4-5.\n\n                       c.      Assessment a/Lax Factors\n\n       Rein and Scheinost each portrays himself as having incurred the greater loss. Although\n\nneither side's calculations are entirely faithful to the principles articulated by the Supreme Comi\n\nin Dura, Rein's claim to be the greater monetaiy loser under Dura is clearly c01Tect.\n\n       In Dura, the Court explained that, where \"the purchaser sells the shares quickly before\n\nthe relevant truth begins to leak out, the misrepresentation will not have led to any loss.\" Dura,\n\n544 U.S. at 342. That principle requires that, as Rein argues, losses attributable to Scheinost's\n\nsales during the class period be disregarded. That is because any loss on shares purchased and\n\nsold through in-and-out transactions before the allegedly corrective disclosure cannot, on the\n\nfacts alleged, be linked to defendants' alleged misrepresentations and thus, \"under Dura, are\n\nclearly not recoverable,\" Sallustro, 93 F. Supp. 3d at 274. See, e.g., Afi'ica v. Jianpu Tech. Inc.,\n\nNo. 21 Civ. 1419 (JMF), 2021 WL 1999467, at *2 (S.D.N.Y. May 19, 2021) (excluding loss\n\nincurred from in-and-out transactions); City ofSunrise, 2021 WL 396343, at *5 (same, as to loss\n\nprior to first alleged corrective disclosure); Topping, 95 F. Supp. 3d at 618 (same). The effect of\n\nthis is to make Scheinost's Dura-adjusted loss $59,968.08, well below the $114,968.33 that he\n\ncalculated, and well below the $102,011.20 loss that both parties calculated for Rein.\n\n                                                  11\n\f           Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 12 of 18\n\n\n\n\n       The Court further finds that both parties have miscalculated Rein's Dura-adjusted loss.\n\nProperly measured, it is $151,186.40, not $102,011.20. That is because, examining Rein's\n\ntrading history, it is clear that the first 7,000 shares that he purchased have no place in this loss\n\ncalculation. All were sold on March 29, 2022, long before the May 11, 2022 con-ective\n\ndisclosure, leaving Rein, at that point, without any shares. Rein's trading outcome on those\n\nshares thus was necessarily unaffected-let alone proximately caused-by the company's\n\ncon-ective disclosure. See Sallustro, 93 F. Supp. 3d at 272. Rein's loss is properly measured by\n\nthe 7,000 shares he bought during the ensuing week, all of which he held, without further trading\n\nactivity, through the end of the class period, and on which his loss is undisputedly valued at\n\n$151,186.40.\n\n        The Court's calculations for the prospective lead plaintiffs are thus as follows, with the\n                                                                                         4\ngray-highlighted figures reflecting the four Lax factors and the total retained shares :\n\n\n\n\n4 The Court's calculation of expenditures and loss differs marginally (within one dollar) from the\n\nparties' figures. This is likely due to the Court's use of the presumably rounded 90-day trading\nprice provided by the parties, and does not make a difference to the outcome of these motions.\n\n\n                                                   12\n\f          Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 13 of 18\n\n\n\n\n                                                           Douglas Rein           Tyler Scheinost\n 'l'ota}ShaniPhrcha$ed J)\u00b5riilg(;lass P\u00a2riod5                                                10,QQO\n Total Shares Sold During Class Period                                 7,000                  4,600\n NetSiiares:P11rchased\u2022Dt1ring . Ch1ss)?eriocl                         2,dod\n Total Shares Purchased During and Retained as                         7,000                   5,400\n of the End of Class Period (\"Retained Shares\")\n\u00b7l'/et:Il'ttnds .!<;Jpended D\u00b5ringCJass.\u00b7Perihd6              . $384,085.00          \u00b7\u2022\u00b7\u00b7.$306,802;00\n Total Loss on All Shares Transacted 7                          $102,011.40               $114,968.08\n 'f9tal D#ra,-Adjusted Loss 911.ll.etaine~ Sharils     8        $15l,J86'40\n\nSee Rein Deel., Ex. 2; Scheinost Deel., Ex. 3.\n\n       Based on the analysis above, Rein has a larger financial stake in this action. Scheinost\n\noutpoints Rein on two Lax factors: the total and net shares purchased during the class period.\n\nBut Rein prevails on the other two: the net funds expended during the class period and, by a\n\ndecisive margin, the approximate loss-the most important Lax factor. Rein incurred a\n\n$151,186.40 loss on his retained shares, far more than twice the $59,968.08 that Scheinost lost\n\n\n5 This figure reflects only those shares purchased during the class period.    It excludes, as to Rein,\nthe 5,000 shares he purchased before the class period.\n\n6 Scheinost asserts that Rein's net expenditures are $64,685, which reflects the net amount of\n\nmoney spent by Rein in buying and selling shares during the class period. Scheinost Opp. at 3.\nHowever, this Lax factor requires detennination of \"the difference between the amount spent to\npurchase shares and the amount received for the sale of shares during the class period,\" City of\nMonroe, 269 F.R.D. at 293, and is thus better read to account only for shares transacted during\nthe class period. Accordingly, Rein's asserted net expenditure calculation is superior, as it\nexcludes the funds spent by Rein to purchase the 5,000 shares before the class period and the\nfunds gained by Rein in selling those 5,000 shares during the class period. Those shares are\nirrelevant to this litigation, as Rein purchased them before the misrepresentations on which this\nlawsuit is based.\n\n7 This figure reflects the total loss incurred on all shares purchased or sold during the class\n\nperiod. It thus includes, as to Rein, the loss on the 5,000 shares he purchased before the class\nperiod; and as to Scheinost, the loss on the 4,600 shares he bought and sold during the period.\n\n8 This figure reflects the total loss incurred on all shares purchased and retained during the class\n\nperiod. It thus excludes, as to Rein, the loss on the 7,000 shares sold during the class period and,\nas to Scheinost, the loss on the 4,600 shares purchased and sold during the class period.\n\n\n                                                  13\n\f          Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 14 of 18\n\n\n\n\non his retained shares. 9 Cf Draj/Kings Inc., 2021 WL 5282006, at *6. Although Scheinost\n\nsuffered consequential losses from the allegedly actionable transactions, Rein, by a substantial\n\nmargin, \"stands to recover the most.fi'om th[is] litigation,\" City of Sunrise, 2021 WL 396343, at\n\n*3, and thus has the largest financial stake.\n\n       As noted, Scheinost argues that the high trading volume and low trading price of Dutch\n\nBros stock on May 11, 2022 indicate that any c01Tective disclosure had \"leaked\" to the market by\n\nthe time he sold 4,600 shares that day, see Scheinost Opp. at 5. For two reasons, that argument\n\ndoes not carry the day for Scheinost. First, even if credited, it would bring Scheinost's losses to\n\n$114,968.08, which is still far short of Rein's $151,186.40. Second, at the pleadings stage, the\n\nCourt does not have a non-speculative basis on which to credit this theory. The Complaint\n\nalleges that Dutch Bros made a single set of c01Tective disclosures, after the market close on\n\nMay 11, 2022. See Comp!. ,r,r 4, 22. It does not allege, let alone non-speculatively, an earlier\n\nrelease, or leakage, of these disclosures. In contrast, the cases on which Scheinost relies in\n\ndefending the inclusion of his losses on his in-and-out transaction involve allegations of multiple\n\npartial corrective disclosures, at least one of which preceded the sale-rather than the one-time,\n\ncomprehensive disclosure alleged here. See, e.g., Di Scala v. ProShares Ultra Bloomberg Crude\n\nOil, No. 20 Civ. 5865 (NRB), 2020 WL 7698321, at *3 (S.D.N.Y. Dec. 28, 2020) (on lead\n\nplaintiff motion, \"reject[ing] at this phase the application of Dura to loss calculation when the\n\ncomplaint alleges multiple partial disclosures\"); Cookv. Allergn PLC, Nos. 18 Civ. 12089, 18\n\n\n\n\n9 Even if the relevant comparison were to losses on all transacted shares (including those not\n\nretained), there would be only a $13,000 difference between Scheinost's calculation of Rein's\n$102,011.40 loss and his calculation of his own $114,968.08 loss. In any event, as noted,\nScheinost's inclusion of his losses from in-and-out transactions is ilrnconcilable with Dura and\nthe Court's \"duty to ascertain which plaintiff has the greatest financial interest in this litigation,\"\nSallustro, 93 F. Supp. 3d at 273.\n                                                  14\n\f          Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 15 of 18\n\n\n\n\nCiv. 12219 (CM), 2019 WL 1510894, at *3 (S.D.N.Y. Mar. 21, 2019) (on lead plaintiff motion,\n\nfinding \"not clear where a Dura analysis would lead in this case,\" given, inter alia, allegations\n\nthat defendant's \"misconduct was partly, but not fully, disclosed at various points during the\n\nClass Period,\" the nearly two-year length of the pleaded class period, and the \"documented\n\ndecline in [defendant's] share price during that period\"). With the Complaint devoid of factual\n\nallegations of a partial dissemination of the c011\"ective disclosure before that post-closure\n\nannouncement on May 11, 2022, the Court has not been given any basis to treat the share price at\n\nwhich Scheinost sold that day as embodying this adverse information. IO\n\n       Scheinost separately faults Rein for invoking the Dura principle that losses on in-and-out\n\ntrades during the class period should be excluded. Scheinost claims that Rein invoked Dura\n\nsolely strategically, as a means to minimize Scheinost' s losses. That is wrong. The declaration\n\nRein submitted in support of his lead-plaintiff bid expressly calculated his asserted loss as \"Total\n\nLIFO/Dura Losses,\" Rein Deel., Ex. 2. That indicated his intent to apply Dura's principles to\n\nthe loss calculations. The Court here, heeding Dura, has calculated both parties' losses to\n\ninclude only shares held at the time of the alleged c01Tective disclosure. That Rein first\n\nelaborated on Dura's applicability to Scheinost's losses on in-and-out trades of Dura in his\n\nopposition brief is unsurprising, as Rein's initial motion for appointment as lead plaintiff, filed\n\ncontemporaneously with Scheinost' s, did not give Rein an opportunity to comment on\n\n\n\nIO Even if the Court had entertained Scheinost's conjecture that infmmation about Dutch Bros's\npoor financial health had leaked sometime earlier than the market close on May 11, 2022, such-\ndepending on the date on which this leak were found to have occurred-might or might not have\nassisted Scheinost's lead-plaintiff bid. Scheinost purchased all 10,000 of his shares at $46.63 per\nshare on May 5, 2022, less than a week before the corrective disclosure. See Scheinost Deel.,\nEx. 3. If the leak preceded Scheinost's purchases, an argument would exist to exclude, or give\nlesser weight to, these purchases in the Court's loss calculation. In contrast, Rein purchased his\n7,000 retained shares more than one month earlier, for approximately $54-58 per share, at a time\nwhen Scheinost does not appear to suggest that a leak had occurred. See Rein Deel., Ex. 2.\n                                                  15\n\f          Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 16 of 18\n\n\n\n\nScheinost's loss calculation. This is thus not at all a case in which a movant \"initially presents\n\none position in their opening brief and switch[es] to another in their opposition,\" City of Sunrise,\n\n2021 WL 396343, at *4. On the contrary, in his reply, Rein did not alter his own calculation of\n\nloss, but merely advocated for the application of Dura's methodology to Scheinost.\n\n       Accordingly, the Court holds, Rein has the larger financial stake in this action.\n\n               3.      Rule 23 Requirements\n\n       The PSLRA's final requirement is that the proposed lead plaintiff satisfy Rule 23's\n\nrequirements for class certification: numerosity, commonality, typicality, and adequacy. At this\n\nearly stage of litigation, however, \"only the last two factors-typicality and adequacy-are\n\npertinent.\" Bo Young Cha, 2012 WL 2025850, at *6 (citation omitted). A lead plaintiffs claims\n\nare typical where \"each class member's claim arises from the same course of events, and each\n\nclass member makes similar legal arguments to prove the defendant's liability.\" E.g., Sgalambo\n\nv. McKenzie, 268 F.R.D. 170, 173-74 (S.D.N.Y. 2010) (citation omitted). A lead plaintiff is\n\nadequate where he \"does not have interests that are antagonistic to the class that he seeks to\n\nrepresent and has retained counsel that is capable .and qualified to vigorously represent the\n\ninterests of the class that he seeks to represent.\" E.g., Glauser v. EVCI Ctr. Colleges Holding\n\nCorp., 236 F.R.D. 184, 189 (S.D.N.Y. 2006).\n\n        Both Rein and Scheinost have made a satisfact01y prima facie showing that their claims\n\nare typical and adequate. 11 See Rein Mot. at 7-9; Rein Opp. at 6-8; Scheinost Mot. at 6-7.\n\n        In sum, both prospective lead plaintiffs fulfill the first and third qualifiers under the\n\nPSLRA: timely motion and satisfaction of Rule 23. See 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(I).\n\n\n11 Preempting an anticipated argument, Rein argues that his sale of shares during the class does\n\nnot make him ill-suited to serve as lead plaintiff. Rein Opp. at 9. Scheinost did not, however,\nmake such an argument, and such an argument would not have availed Scheinost, who also sold\nshares during the class period.\n                                                  16\n\f             Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 17 of 18\n\n\n\n\nRein, however, has established that he had the \"largest financial interest in the relief sought by\n\nthe class,\" id. \u00a7 78u-4(a)(3)(B)(iii)(I)(bb), giving rise to a rebuttable presumption that he is the\n\nmost adequate plaintiff. No party has produced evidence rebutting this presumption. See Levitt,\n\n257 F. App'x at 452. The Court accordingly appoints Rein lead plaintiff.\n\n        B.      Appointing Lead Counsel\n\n        The most adequate plaintiff may retain counsel to represent the class, subject to the\n\nCourt's approval. 15 U.S.C. \u00a7 78u-(4)(a)(3)(B)(y). Rein has selected the law firm ofKSF as\n\nlead counsel for the class. Having reviewed the finn's submissions as to its pertinent\n\nbackground and experience, including its experience litigating securities class actions, the Court\n\nfinds the firm qualified to serve as lead counsel. Accordingly, the Court appoints KSF as lead\n\ncounsel.\n\n                                          CONCLUSION\n\n        For the reasons set out above, the Court grants Rein's motion for appointment as lead\n\nplaintiff and appoints KSF as lead counsel.\n\n        The Clerk of the Corni is respectfully directed to terminate the motions pending at docket\n\nnumbers 12, 16, and 19. Pursuant to the parties' joint stipulation, Rein shall file an amended\n\ncomplaint within 28 days of this order, and defendants shall respond 28 days thereafter. See Dkt.\n\n9. If defendants file a motion to dismiss, Rein shall oppose the motion or file any second\n\namended complaint within 28 days. See id. No further opportunities to amend will ordinarily be\n\ngranted.\n\n\n\n\n                                                  17\n\f        Case 1:23-cv-01794-PAE Document 29 Filed 08/03/23 Page 18 of 18\n\n\n\n\n      SO ORDERED.\n\n                                                    fwJ A. ~ , /\n                                               Paul A. Engelmaye;\n                                               United States District Judge\n\n\nDated: August 3, 2023\n       New York, New York\n\n\n\n\n                                     18\n\f","ocr_status":2,"date_upload":"2023-08-04T02:08:04.452906-07:00","document_number":"29","attachment_number":null,"pacer_doc_id":"127033820042","is_available":true,"is_free_on_pacer":true,"is_sealed":null,"document_type":1,"description":"Memorandum & Opinion","acms_document_guid":""}],"date_created":"2023-08-03T21:04:19.830519-07:00","date_modified":"2025-01-11T03:04:13.895607-08:00","date_filed":"2023-08-03","time_filed":"15:47:27","entry_number":29,"recap_sequence_number":"2023-08-03.001","pacer_sequence_number":115,"description":"OPINION AND ORDER re: 12 MOTION to Appoint Douglas Rein to serve as lead plaintiff(s) . MOTION to Appoint Counsel . filed by Douglas Rein, 16 MOTION to Appoint Counsel . MOTION to Appoint Tyler Scheinost to serve as lead plaintiff(s) . filed by Tyler Scheinost, 19 MOTION to Appoint Michael Rice to serve as lead plaintiff(s) . MOTION to Appoint Counsel . filed by Michael Rice. For the reasons set out above, the Court grants Rein's motion for appointment as lead plaintiff and appoints KSF as lead counsel. The Clerk of the Court is respectfully directed to terminate the motions pending at docket numbers 12, 16, and 19. Pursuant to the parties' joint stipulation, Rein shall file an amended complaint within 28 days of this order, and defendants shall respond 28 days thereafter. See Dkt. 9. If defendants file a motion to dismiss, Rein shall oppose the motion or file any second amended complaint within 28 days. See id. No further opportunities to amend will ordinarily be granted. SO ORDERED. (Signed by Judge Paul A. Engelmayer on 8/3/2023) (tg) (Entered: 08/03/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/360668211/","id":360668211,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/367283616/","id":367283616,"tags":[],"absolute_url":"/docket/66921700/30/douglas-rein-v-dutch-bros-inc/","date_created":"2023-08-03T21:04:17.913875-07:00","date_modified":"2025-01-11T03:04:14.011558-08:00","sha1":"47d555d8263e667ece0c4af7458e18c1039aa535","page_count":1,"file_size":172001,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.30.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.30.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"          Case 1:23-cv-01794-PAE Document 30 Filed 08/03/23 Page 1 of 1\n\n\n\nUNITED STATES DISTRICT COURT\nSOUTHERN DISTRICT OF NEW YORI(\n\n\n JERRY PEACOCK, Individually and on Behalf ofAll\n Others Similarly Situated,                                             23 Civ. 1794 (PAE)\n\n                                Plaintiff,                                     ORDER\n                        -v-\n\n DUTCH BROS, INC. ET AL.,\n\n                                Defendants.\n\n\nPAUL A. ENGELMA YER, District Judge:\n\n       The Court, by a separate opinion issued earlier today, has appointed Douglas Rein as lead\n\nplaintiff. Accordingly, the Court respectfully directs the Clerk of Court to re-caption the case\n\nDouglas Rein, Individually and On Behalf ofAll Others Similarly Situated v. Dutch Bros, Inc. et\n\nal.\n\n\n\n\n                                                                  PcwJ A. ,/\n                                                                                   *\n       SO ORDERED.\n\n\n                                                             Paul A. Engelmayer\n                                                             United States District Judge\n\nDated: August 3, 2023\n       New York, New York\n\n\n\n\n                                                 1\n\f","ocr_status":2,"date_upload":"2023-08-04T03:31:28.277475-07:00","document_number":"30","attachment_number":null,"pacer_doc_id":"127033820116","is_available":true,"is_free_on_pacer":true,"is_sealed":null,"document_type":1,"description":"Order","acms_document_guid":""}],"date_created":"2023-08-03T21:04:17.901696-07:00","date_modified":"2025-01-11T03:04:13.988094-08:00","date_filed":"2023-08-03","time_filed":"15:54:09","entry_number":30,"recap_sequence_number":"2023-08-03.002","pacer_sequence_number":123,"description":"ORDER The Court, by a separate opinion issued earlier today, has appointed Douglas Rein as lead plaintiff. Accordingly, the Court respectfully directs the Clerk of Court to re-caption the case Douglas Rein, Individually and On Behalf of All Others Similarly Situated v. Dutch Bros, Inc. et al. SO ORDERED. (Signed by Judge Paul A. Engelmayer on 8/3/2023) (jca) (Entered: 08/03/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/359893841/","id":359893841,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/366492742/","id":366492742,"tags":[],"absolute_url":"/docket/66921700/28/douglas-rein-v-dutch-bros-inc/","date_created":"2023-07-26T18:10:47.043296-07:00","date_modified":"2026-06-23T04:26:46.878908-07:00","sha1":"7acaf1bf7b974bb8f463ce10614e962b199fc982","page_count":3,"file_size":161956,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.28.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.28.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"        Case 1:23-cv-01794-PAE           Document 28        Filed 07/26/23       Page 1 of 3\n                                                                                                   Gregory B. Linkh\n                                                                                            glinkh@glancylaw.com\n                                                                                           230 Park Ave, Suite 530\n                                                                                         New York, New York 10169\n                                                                                                 T: (212) 682-5340\n\n\n\n\n                                            July 26, 2023\n\n\nVIA ECF\n\nThe Honorable Paul A. Engelmayer\nUnited States District Judge for the\nSouthern District of New York\n40 Foley Square, Room 2201\nNew York, NY 10007\n\n\n       Re:     Peacock v. Dutch Bros, Inc., et al., Case No. 1:23-cv-01794-PAE\n               Hudson v. Ricci, et al., Case No. 1:23-cv-05010-PAE\n               Wakefield v. Ricci, et al., Case No. 1:23-cv-05653-PAE\n               Boster v. Ricci, et al., Case No. 1:23-cv-06186-PAE\n\nDear Judge Engelmayer:\n\n        We write jointly on behalf of the plaintiffs in the above-captioned actions in response to\nYour Honor\u2019s July 24, 2023 order to inform the Court that they will not seek to consolidate the\nPeacock action with the Derivative Actions, thus they will not seek to propose an alternative lead\nplaintiff structure.1 Although the four actions allege substantially similar facts relating to Dutch\nBros, Inc. (\u201cDutch Bros\u201d or the \u201cCompany\u201d), the Peacock action and the Derivative Actions are\nbrought by differently-situated plaintiffs against different defendants alleging different claims\nsuch that consolidation is inappropriate.\n\n       The Peacock action is a class action that alleges violations of Sections 10(b) and 20(a) of\nthe Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform\nAct of 1995 (the \u201cPSLRA\u201d), 15 U.S.C. \u00a7 78u-4, et seq. See ECF No. 1, \u00b6\u00b6 45-59. It is brought\nagainst the Company and certain executives and seeks monetary damages. ECF No. 1 at 21. The\nPSLRA sets forth procedural requirements, including a stay of proceedings pending defendants\u2019\nmotion to dismiss (subject to certain exceptions) and a heightened pleading standard. 15 U.S.C. \u00a7\n78u-4(b); see also Fed. R. Civ. Proc. 9(b).\n\n1\n  This letter is filed by plaintiffs in the actions, as well as the competing lead plaintiff movants in\nthe Peacock action. Citations to the docket refer to the Peacock action, unless otherwise\nspecified. The three other actions are collectively referred to as the \u201cDerivative Actions.\u201d\n\f       Case 1:23-cv-01794-PAE          Document 28        Filed 07/26/23      Page 2 of 3\n\n\n\n\nThe Honorable Paul A. Engelmayer\nJuly 26, 2023\nPage 2\n\n\n        Meanwhile, the Derivative Actions are brought by current shareholders of Dutch Bros\nalleging breaches of fiduciary duty and related claims. See Hudson action, Case No. 1:23-cv-\n05010, ECF No. 1, \u00b6\u00b6 126-158; Wakefield action, Case No. 1:23-cv-05653, ECF No. 1, \u00b6\u00b6 102-\n123; Boster action, Case No. 1:23-cv-06186, ECF No. 1, \u00b6\u00b6 105-132. They are brought on behalf\nof the Company against certain executives and members of the Board of Directors, seeking\nmonetary damages and declaratory relief. See, e.g., Hudson action, ECF No. 1 at 48-50.\n\n        Due to these differences, courts typically decline to consolidate securities and derivative\nactions. In re Bear Stearns Cos. Sec., Deriv. & ERISA Litig., 2009 WL 50132, at *5 (S.D.N.Y.\nJan. 5, 2009) (recognizing that the \u201cmore common approach\u201d is to allow these actions to proceed\nseparately) (collecting cases); see also Zhang v. Aterian et al., 2021 WL 5113141, at *1\n(S.D.N.Y. Nov. 3, 2021) (deconsolidating securities and derivative actions upon derivative\nplaintiffs\u2019 objection); Sanders v. VeriFone Sys., Inc., 2013 WL 5550435, at *2 (N.D. Cal. Oct. 7,\n2013) (declining consolidation because \u201cthe two have varying procedural and substantive\nrequirements\u201d); Rochester Laborers Pension Fund v. Monsanto Co., 2010 WL 3842549, at *1\n(E.D. Mo. Sept. 28, 2010) (\u201cconsolidation would likely delay proceedings and lead to confusion\nand inefficiency\u201d).\n\n        Consolidation and an alternate lead plaintiff structure is also inappropriate because the\nplaintiffs are not similarly situated. The Peacock action is a class action, and the PSLRA\nprovides a process for the appointment of a lead plaintiff based on, among other things, a\ndetermination of which movant has \u201cthe largest financial interest in the relief sought by the\nclass.\u201d 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii). The shareholder-plaintiffs in the Derivative Actions, in\ncontrast, must satisfy the standing requirements of Federal Rule of Civil Procedure 23.1.2\n\n       Therefore, the undersigned respectfully submit that the Peacock action should not be\nconsolidated with the Derivative Actions. We are available at the Court\u2019s convenience should\nYour Honor have any questions.\n\n\n\n\n2\n The plaintiffs in the Derivative Actions will file a stipulation regarding the consolidation and\nappointment of leadership for plaintiffs shortly.\n\f      Case 1:23-cv-01794-PAE            Document 28   Filed 07/26/23     Page 3 of 3\n\n\n\n\nThe Honorable Paul A. Engelmayer\nJuly 26, 2023\nPage 3\n\n\n                                               Respectfully,\n\n                                               /s/ Gregory B. Linkh\n                                               Gregory B. Linkh\n                                               Counsel for Plaintiff Jerry Peacock and Lead\n                                               Plaintiff Movant Tyler Scheinost\n\n                                               /s/ Timothy Brown\n                                               Timothy Brown\n                                               Counsel for Plaintiff Brennan Hudson\n\n                                               /s/ Phillip Kim\n                                               Phillip Kim\n                                               Counsel for Plaintiff Darren Wakefield\n\n                                               /s/ Timothy J. MacFall\n                                               Timothy J. MacFall\n                                               Counsel for Plaintiff Amanda Boster\n\n                                               /s/ Kim E. Miller\n                                               Kim E. Miller\n                                               Counsel for Lead Plaintiff Movant Douglas\n                                               Rein\n\ncc:   All counsel of record (via ECF)\n\f","ocr_status":1,"date_upload":"2026-06-22T09:51:14.179804-07:00","document_number":"28","attachment_number":null,"pacer_doc_id":"127033770985","is_available":true,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Letter","acms_document_guid":""}],"date_created":"2023-07-26T18:10:47.035741-07:00","date_modified":"2025-01-11T03:04:13.799078-08:00","date_filed":"2023-07-26","time_filed":"19:08:45","entry_number":28,"recap_sequence_number":"2023-07-26.001","pacer_sequence_number":113,"description":"LETTER addressed to Judge Paul A. Engelmayer from Gregory B. Linkh dated July 26, 2023 re: Consolidation. Document filed by Jerry Peacock, Tyler Scheinost..(Linkh, Gregory) (Entered: 07/26/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/359636384/","id":359636384,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/366230080/","id":366230080,"tags":[],"absolute_url":"/docket/66921700/27/douglas-rein-v-dutch-bros-inc/","date_created":"2023-07-24T14:11:40.385571-07:00","date_modified":"2025-01-11T03:04:13.782994-08:00","sha1":"fd2f296b3104e92d49d65ba45878f55a9948f3b1","page_count":1,"file_size":147379,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.27.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.27.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"          Case 1:23-cv-01794-PAE Document 27 Filed 07/24/23 Page 1 of 1\n\n\n\nUNITED STATES DISTRICT COURT\nSOUTHERN DISTRICT OF NEW YORK\n\n\n JERRY PEACOCK, Individually and on Behalf ofAll\n Others Similarly Situated,                                                23 Civ. 1794 (PAE),\n                                                                           23 Civ. 5010 (PAE),\n                                 Plaintiff,                                23 Civ. 5653 (PAE),\n                           -v-                                             23 Civ. 6186 (PAE)\n\n DUTCH BROS, INC. ET AL.,                                                         ORDER\n\n                                 Defendants.\n\n\nPAUL A. ENGELMAYER, District Judge:\n\n        Pending before the Court are (1) motions to appoint lead plaintiffs and class counsel in\n\nPeacock v. Dutch Bros, Inc., see No. 23 Civ. 1794, Dkts. 12-26; and (2) a motion to consolidate\n\ncases 23 Civ. 5010, Hudson v. Ricci, and 23 Civ. 5653, Wakefield v. Ricci. See No. 23 Civ.\n\n5010, Dkt. 7. The Court is mindful that the four above-captioned cases appear to arise out of the\n\nsame alleged misstatements and omissions relating to the financial health of Dutch Bros, Inc. In\n\nthe interest of efficiency, the Court, before resolving the motion in Peacock, seeks clarification\n\nwhether any party will seek to consolidate Peacock with the other, above-cited cases and, if so,\n\nwhether any party intends to propose an alternative lead plaintiff and/or lead counsel for the\n\nconsolidated cases. The Court directs that plaintiffs file, no later than July 26, 2023, a joint letter\n\naddressing these points.\n\n       The Clerk of Court is respectfully directed to file this order in each case captioned above.\n\n\n\n                                                                futM! A,&d\n        SO ORDERED.\n\n\n                                                               Paul A. Engelmayer\n                                                               United States District Judge\n\nDated: July 24, 2023\n       New York, New York\n                                                   1\n\f","ocr_status":2,"date_upload":"2023-07-25T01:53:38.222155-07:00","document_number":"27","attachment_number":null,"pacer_doc_id":"127033752667","is_available":true,"is_free_on_pacer":true,"is_sealed":null,"document_type":1,"description":"Order","acms_document_guid":""}],"date_created":"2023-07-24T14:11:40.376068-07:00","date_modified":"2025-01-11T03:04:13.761253-08:00","date_filed":"2023-07-24","time_filed":"16:23:20","entry_number":27,"recap_sequence_number":"2023-07-24.001","pacer_sequence_number":111,"description":"ORDER: Pending before the Court are (1) motions to appoint lead plaintiffs and class counsel in Peacock v. Dutch Bros, Inc., see No. 23 Civ. 1794, Dkts. 12-26; and (2) a motion to consolidate cases 23 Civ. 5010, Hudson v. Ricci, and 23 Civ. 5653, Wakefield v. Ricci. See No. 23 Civ. 5010, Dkt. 7. The Court is mindful that the four above-captioned cases appear to arise out of the same alleged misstatements and omissions relating to the financial health of Dutch Bros, Inc. In the interest of efficiency, the Court, before resolving the motion in Peacock, seeks clarification whether any party will seek to consolidate Peacock with the other, above- cited cases and, if so, whether any party intends to propose an alternative lead plaintiff and/or lead counsel for the consolidated cases. The Court directs that plaintiffs file, no later than July 26, 2023, a joint letter addressing these points. The Clerk of Court is respectfully directed to file this order in each case captioned above. (Signed by Judge Paul A. Engelmayer on 7/24/2023) (rro) (Entered: 07/24/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/347033849/","id":347033849,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/353442659/","id":353442659,"tags":[],"absolute_url":"","date_created":"2023-06-20T19:15:22.440135-07:00","date_modified":"2025-01-11T03:04:13.279023-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"","attachment_number":null,"pacer_doc_id":"","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"","acms_document_guid":""}],"date_created":"2023-06-20T19:15:22.433764-07:00","date_modified":"2025-01-11T03:04:13.258037-08:00","date_filed":"2023-05-02","time_filed":null,"entry_number":null,"recap_sequence_number":"2023-05-02.001","pacer_sequence_number":null,"description":"***NOTICE TO COURT REGARDING PROPOSED ORDER. Document No. 15 Proposed Order was reviewed and approved as to form. (km)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/347033848/","id":347033848,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/353442658/","id":353442658,"tags":[],"absolute_url":"","date_created":"2023-06-20T19:15:22.140881-07:00","date_modified":"2025-01-11T03:04:12.405082-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"","attachment_number":null,"pacer_doc_id":"","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"","acms_document_guid":""}],"date_created":"2023-06-20T19:15:22.133749-07:00","date_modified":"2025-01-11T03:04:12.385660-08:00","date_filed":"2023-04-26","time_filed":null,"entry_number":null,"recap_sequence_number":"2023-04-26.002","pacer_sequence_number":null,"description":">>>NOTICE REGARDING PRO HAC VICE MOTION. Regarding Document No. 10 MOTION for Patrick E. Gibbs to Appear Pro Hac Vice . Filing fee $ 200.00, receipt number ANYSDC-27658648. Motion and supporting papers to be reviewed by Clerk's Office staff.. The document has been reviewed and there are no deficiencies. (sgz)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/331768634/","id":331768634,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/338057438/","id":338057438,"tags":[],"absolute_url":"/docket/66921700/26/douglas-rein-v-dutch-bros-inc/","date_created":"2023-05-22T21:06:29.185293-07:00","date_modified":"2026-06-23T04:27:58.080414-07:00","sha1":"5950c0c464622774414d07820b751e26e1dbe74f","page_count":2,"file_size":193371,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.26.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.26.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"        Case 1:23-cv-01794-PAE       Document 26       Filed 05/22/23   Page 1 of 2\n\n\n\n\nKAHN SWICK & FOTI, LLC\nKim E. Miller (NY-6996)\n250 Park Avenue, 7th Floor\nNew York, NY 10177\nTelephone: (212) 696-3730\nFacsimile: (504) 455-1498\nE-Mail: kim.miller@ksfcounsel.com\n\n-and-\n\nLewis S. Kahn\n1100 Poydras Street, Suite 960\nNew Orleans, LA 70163\nTelephone: (504) 455-1400\nFacsimile: (504) 455-1498\nE-Mail: lewis.kahn@ksfcounsel.com\n\nCounsel for Lead Plaintiff Movant Douglas Rein\nand Proposed Lead Counsel for the Class\n\nUNITED STATES DISTRICT COURT\nSOUTHERN DISTRICT OF NEW YORK\n\n                                                   )\n  JERRY PEACOCK, Individually And On Behalf        )\n  of All Others Similarly Situated,                )    Case No. 1:23-cv-01794-JLC-PAE\n                                                   )\n                       Plaintiff,                  )\n                v.                                 )\n                                                   )\n  DUTCH BROS INC., JONATHAN RICCI, and             )\n  CHARLES L. JEMLEY,                               )\n                                                   )\n                       Defendants.                 )\n                                                   )\n\n   SUPPLEMENTAL DECLARATION OF KIM E. MILLER IN OPPOSITION TO\n  COMPETING MOTION FOR APPOINTMENT AND IN FURTHER SUPPORT OF\n  MOTION OF DOUGLAS REIN FOR APPOINTMENT AS LEAD PLAINTIFF AND\n     APPROVAL OF LEAD PLAINTIFF\u2019S SELECTION OF LEAD COUNSEL\n\f        Case 1:23-cv-01794-PAE          Document 26       Filed 05/22/23         Page 2 of 2\n\n\n\n\nI, Kim E. Miller, hereby declare as follows:\n\n        1.      I am a partner of the law firm of Kahn Swick & Foti, LLC (\u201cKSF\u201d), Counsel for\n\nLead Plaintiff Movant Douglas Rein (\u201cMr. Rein\u201d or \u201cMovant\u201d). I have personal knowledge of the\n\nfacts set forth herein.\n\n        2.      Movant seeks appointment as Lead Plaintiff pursuant to Section 21(D) of the\n\nSecurities Exchange Act of 1934 in the above-captioned action.\n\n        3.      I submit this Supplemental Declaration, together with the attached exhibit, in\n\nopposition to the motion of Tyler Scheinost (\u201cMr. Scheinost\u201d) (ECF No.16) and in further\n\nsupport of Mr. Rein\u2019s motion for appointment as Lead Plaintiff and approval of his selection of\n\nKSF as Lead Counsel for the Class. ECF No. 12.\n\n        4.      Attached hereto as Exhibit A is the Conformed Loss Chart of Tyler Scheinost in\n\nSecurities of Dutch Bros Inc. (NYSE: \u201cBROS\u201d).\n\n        I declare under penalty of perjury under the laws of the United States of America that the\n\nforegoing facts are true and correct.\n\n        Executed this 22nd day of May, 2023 at Greenwich, Connecticut.\n\n                                                             /s/ Kim E. Miller\n                                                             Kim E. Miller\n\f","ocr_status":2,"date_upload":"2026-06-22T09:51:25.059474-07:00","document_number":"26","attachment_number":null,"pacer_doc_id":"127033398621","is_available":true,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Declaration in Opposition to Motion","acms_document_guid":""},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/483558203/","id":483558203,"tags":[],"absolute_url":"/docket/66921700/26/1/douglas-rein-v-dutch-bros-inc/","date_created":"2026-06-22T09:51:16.478080-07:00","date_modified":"2026-06-25T07:29:33.633442-07:00","sha1":"07847c66bc40926f11cfbdfba3a69175483dcfd3","page_count":2,"file_size":160178,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.26.1.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.26.1.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"Case 1:23-cv-01794-PAE   Document 26-1   Filed 05/22/23   Page 1 of 2\n\n\n\n\n            EXHIBIT A\n\f                               Case 1:23-cv-01794-PAE              Document 26-1          Filed 05/22/23     Page 2 of 2\n\n\nDutch Bros Securities Litigation\nConformed Loss Chart of Tyler Scheinost in Securities of Dutch Bros Inc. (NYSE: \"BROS\")\nClass Period Begins:                      3/1/2022\nClass Period Ends:                       5/11/2022\n90-Day Lookback Period Ends:              8/9/2022\n90-Day Lookback Price:               $     35.5248\n\nCommon Stock\n   Purchases                                                Sales\n        Date Quantity  Price                  (Cost)        Date Quantity  Price*             Proceeds        (Loss)/Gain\n    5/5/2022    5400 $ 46.63           $(251,802.00)        HELD    5400 $35.5248          $191,833.92 $      (59,968.08)\n    5/5/2022    4600 $ 46.63           $(214,498.00)\n                                                       5/11/2022       2500 $     34.71    $ 86,775.00\n                                                       5/11/2022       2100 $     34.63    $ 72,723.00 $      (55,000.00) **Non-Dura Loss\n\n                                                                                Nominal Total Losses: $      (114,968.08)\n                                                                               Total LIFO/Dura Losses: $      (59,968.08)\n\n\n * For those shares purchased during the Class Period and \"HELD\" through the 90-day period immediately thereafter,\n losses have been determined using the mean trading price of that security during the 90-day period beginning on the\n date on which the information correcting the misstatement or omission that forms the basis for the action is\n disseminated to the market. See 15 U.S.C. \u00a7 78u\u20134(e)(1). Because the final corrective disclosure was disseminated to\n the market on 5/12/2022, the final day of the 90-day lookback period is 8/9/2022. The mean trading price of Dutch\n Bros' common stock for that 90-Day period is $35.5248.\n\n ** Mr. Scheinost's Class Period sales on 5/11/2022 totalling 4,600 shares match on a 'Last-In, First-Out' (\"LIFO\") basis\n with Class Period purchases on 5/5/2022. Because Mr. Scheinost sold shares purchased in the Class Period before the\n end of the Class Period (and the information correcting Defendants' alleged misstatements and/or omissions that form\n the basis of the Action was disseminated to the market), these sales are unrecoverable 'in-and-out' transactions under\n Dura Pharm., Inc. v. Broudo, 544 U.S. 336, 125 S. Ct. 1627 (2005).\n\n\n\n\n                                                                       Page 1 of 1\n\f","ocr_status":1,"date_upload":"2026-06-23T04:30:46.606129-07:00","document_number":"26","attachment_number":1,"pacer_doc_id":"127033398622","is_available":true,"is_free_on_pacer":null,"is_sealed":null,"document_type":2,"description":"Exhibit A - Conformed Scheinost Loss Chart","acms_document_guid":""}],"date_created":"2023-05-22T21:06:29.177584-07:00","date_modified":"2025-01-11T03:04:13.602939-08:00","date_filed":"2023-05-22","time_filed":"22:05:23","entry_number":26,"recap_sequence_number":"2023-05-22.004","pacer_sequence_number":107,"description":"DECLARATION of Kim E. Miller in Opposition re: 16 MOTION to Appoint Counsel . MOTION to Appoint Tyler Scheinost to serve as lead plaintiff(s) .. Document filed by Douglas Rein. (Attachments: # 1 Exhibit A - Conformed Scheinost Loss Chart).(Miller, Kim) (Entered: 05/22/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/331764583/","id":331764583,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/338052432/","id":338052432,"tags":[],"absolute_url":"/docket/66921700/24/douglas-rein-v-dutch-bros-inc/","date_created":"2023-05-22T19:06:19.539642-07:00","date_modified":"2026-06-23T02:38:55.955576-07:00","sha1":"261963a62dab62cfc8f41e51abef3bbaf9187fbd","page_count":10,"file_size":210398,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.24.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.24.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"    Case 1:23-cv-01794-PAE          Document 24   Filed 05/22/23   Page 1 of 10\n\n\n\n\n                        UNITED STATES DISTRICT COURT\n                       SOUTHERN DISTRICT OF NEW YORK\n\nJERRY PEACOCK, Individually and on           Case No. 1:23-cv-01794-PAE\nBehalf of All Others Similarly Situated,\n\n                             Plaintiff,\n\n              v.\n\nDUTCH BROS INC., JONATHAN RICCI,\nand CHARLES L. JEMLEY,\n\n                             Defendants.\n\n\nLEAD PLAINTIFF MOVANT TYLER SCHEINOST\u2019S MEMORANDUM OF LAW IN\n OPPOSITION TO THE COMPETING MOTIONS FOR APPOINTMENT AS LEAD\n               PLAINTIFF AND APPROVAL OF COUNSEL\n\f       Case 1:23-cv-01794-PAE           Document 24         Filed 05/22/23      Page 2 of 10\n\n\n\n\n       Lead Plaintiff Movant Tyler Scheinost (\u201cScheinost\u201d) submits this memorandum of law in\n\nsupport of his motion for appointment as lead plaintiff and approval of lead counsel (Dkt. No. 16),\n\nand in opposition to the competing motion for appointment as lead plaintiff and approval of lead\n\ncounsel filed by Douglas Rein (\u201cRein\u201d) (Dkt. No. 12).\n\nI.     INTRODUCTION\n\n       Only Scheinost and Rein are still seeking appointment as lead plaintiff. While Michael\n\nRice (\u201cRice\u201d) initially filed a motion (Dkt. No. 19), he effectively abandoned his motion by filing\n\na notice on May 22, 2023, informing the Court that he does not oppose the competing motions\n\nbecause he \u201chas not asserted the \u2018largest financial interest.\u2019\u201d See Dkt. No. 23; In re KIT Digital,\n\nInc. Sec. Litig., 293 F.R.D. 441, 443 (S.D.N.Y. 2013) (movants \u201cdid not file opposition briefs, and\n\nthus the Court deems their applications abandoned\u201d).\n\n       With respect to the lead plaintiff determination, the question presently before the Court is\n\nwhich of these two movants is the \u201cmost adequate plaintiff\u201d\u2014i.e., the plaintiff \u201cmost capable of\n\nadequately representing the interests of class members.\u201d 15 U.S.C. \u00a7 78u-4(a)(3)(B)(i). The Private\n\nSecurities Litigation Reform Act of 1995 (\u201cPSLRA\u201d) directs courts to appoint the \u201cmost adequate\n\nplaintiff\u201d as lead plaintiff and provides a rebuttable presumption that the most adequate plaintiff\n\nis the movant that, inter alia, has the \u201clargest financial interest in the relief sought by the class.\u201d\n\n15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(I). The presumption may be rebutted, however, by a showing that\n\nthe presumptively most adequate plaintiff \u201cwill not fairly and adequately protect the interests of\n\nthe class\u201d or \u201cis subject to unique defenses.\u201d 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(II).\n\n       Here, of the remaining movants, Scheinost has the largest financial interest in the relief\n\nsought by the class and satisfies the requirements of Rule 23. As such, Scheinost is the\n\npresumptively \u201cmost adequate plaintiff.\u201d 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii).\n\n       Since Scheinost is the presumptively most adequate plaintiff, and the presumption cannot\n\n\n                                                  1\n\f       Case 1:23-cv-01794-PAE           Document 24         Filed 05/22/23      Page 3 of 10\n\n\n\n\nbe rebutted, Scheinost should be appointed as lead plaintiff, and his selection of counsel should be\n\napproved.1\n\nII.    SCHEINOST IS THE PRESUMPTIVELY MOST ADEQUATE PLAINTIFF\n       BECAUSE HE HAS THE LARGEST FINANCIAL INTEREST\n\n       Scheinost satisfies all three requirements to be the presumptively most adequate plaintiff.\n\nSee 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(I). First, Scheinost filed a timely motion for appointment as\n\nlead plaintiff. See Dkt. No. 16; 15 U.S.C. \u00a7 78u\u20134(a)(3)(B)(iii)(I)(aa). Second, Scheinost satisfies\n\nthe requirements of Rule 23, as demonstrated in his memorandum of law in support of his lead\n\nplaintiff motion. See Dkt. No. 17 at 6-8; 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(I)(cc). Finally, as\n\nexplained infra, Scheinost has the largest financial interest in the relief sought by the class. See 15\n\nU.S.C. \u00a7 78u-4(a)(3)(B)(iii)(I)(bb).\n\n       A.      Courts Use the Four Lax Factors to Compare Movants\u2019 Financial Interests\n\n       \u201cThe PSLRA does not specify a method for calculating which plaintiff has the \u2018largest\n\nfinancial interest,\u2019 and neither the Supreme Court nor the Second Circuit has articulated such a\n\nmethod.\u201d See In re Fuwei Films Sec. Litig., 247 F.R.D. 432, 436 (S.D.N.Y. 2008). However,\n\n\u201cmany courts, including courts in this District . . . have adopted a four-factor [Lax] test\u201d which\n\nconsiders: \u201c(1) the number of shares purchased during the class period; (2) the number of net shares\n\npurchased during the class period; (3) the total net funds expended during the class period; and (4)\n\nthe approximate losses suffered.\u201d Id. at 437. Courts place the most emphasis on the last factor. Id.\n\n       Most courts agree that the preferred method to calculate financial losses requires Class\n\nPeriod sales to be matched to purchases on a last-in-first-out (\u201cLIFO\u201d) basis. See In re eSpeed, Inc.\n\n\n\n\n1\n  \u201cThe most adequate plaintiff shall, subject to the approval of the court, select and retain counsel\nto represent the class.\u201d 15 U.S.C. \u00a7 78u-4(a)(3)(B)(v).\n\n\n                                                  2\n\f       Case 1:23-cv-01794-PAE           Document 24         Filed 05/22/23   Page 4 of 10\n\n\n\n\nSec. Litig., 232 F.R.D. 95, 100-102 (S.D.N.Y. 2005). eSpeed describes the LIFO loss calculation\n\nmethod:\n\n       [The LIFO] method matches the last purchases made during the class period with\n       the first sales made during the class period. Subtracting the sales from the\n       purchases, the Adib Group arrives at its base class period losses. Then, shares that\n       were bought during the class period but were not sold during the class period are\n       accounted for as if they had been sold at the average price of the shares in the 90\n       calendar days following the class period. Adding the losses incurred during the\n       class period to the unrealized losses that would have been incurred had the Adib\n       Group sold their remaining stock at the average price immediately following the\n       class period, the Adib Group arrives at its final calculation.\n\nId. at 102 (footnotes omitted). LIFO is the preferred accounting method because it \u201chas been used\n\nnot only for lead plaintiff calculations, but also to determine compensation amounts for\n\nstockholders suffering losses due to securities fraud.\u201d Id. at 101.\n\n       B.      Scheinost Has the Largest Financial Interest\n\n       Here, Scheinost has a larger financial interest than Rein, the only other remaining movant,\n\nas measured by every Lax factor:2\n\n                            Gross Shares      Net Shares          Net\n            Movant                                                           LIFO Loss\n                             Purchased        Purchased       Expenditure\n        Tyler Scheinost           10,000            5,400      $306,802.00    $114,968.33\n        Douglas Rein               9,000            2,000       $64,685.00    $102,011.20\n\n       Notably, Rein has much smaller net shares purchased and net expenditure figures compared\n\nto Scheinost because Rein sold 7,000 shares during the Class Period on March 29, 2022, for a large\n\ngain. See Dkt. No. 14-2. Prior to this sale Rein had only purchased 2,000 shares during the Class\n\nPeriod. As such, his sale caused his Class Period share count to go negative by 5,000 shares. Rein\n\nsubsequently purchased more shares during the Class Period. However, his massive Class Period\n\n\n\n\n2\n The data in the chart is taken from the movants\u2019 respective loss charts. See Dkt. Nos. 14-2, 18-\n3).\n\n\n                                                  3\n\f       Case 1:23-cv-01794-PAE           Document 24        Filed 05/22/23      Page 5 of 10\n\n\n\n\ngain on his sale of 7,000 shares caused his net shares purchased and net expenditure figures to be\n\nmuch smaller than Scheinost\u2019s.\n\n       C.      The Court Should Reject Any Belated Attempts by Rein to Alter the Loss\n               Calculation to Game the Financial Interest Analysis\n\n       Any attempt by Rein to alter the loss calculation method in his opposition to gain an\n\nadvantage should be rejected. See Cook v. Allergn PLC, No. 18-cv-12089, 2019 WL 1510894, at\n\n*3 (S.D.N.Y. Mar. 21, 2019) (denying the motion of movant who \u201cused the same methodology as\n\n[a competing movant] in its original moving papers - only to alter its calculation when it learned\n\nthat someone else had a larger loss\u201d); Chandler v. Ulta Beauty, Inc., No. 18-cv-1577, 2018 WL\n\n3141763, at *3 (N.D. Ill. June 26, 2018) (\u201c[C]ourts have rejected proposals to alter a proposed loss\n\ncalculation method made after it was apparent that the proponent of the change would not have the\n\nlargest financial interest under the initially proposed method.\u201d) (collecting cases).\n\n       For instance, it is possible that Rein will argue that some courts have endorsed a\n\nmodification to the LIFO loss calculation that excludes movants\u2019 losses (or gains) on shares that\n\nwere purchased and then sold during the class period before a corrective disclosure. On this basis\n\nRein might argue that Scheinost\u2019s sale of 4,600 shares (of his 10,000 shares) on the last day of the\n\nClass Period, shortly before the market closed, should be excluded from Scheinost\u2019s loss\n\ncalculation. This argument should be rejected for a few reasons.\n\n       First, Rein endorsed the traditional LIFO calculation in his initial motion papers, matching\n\nhis Class Period sales to his Class Period purchases. See Dkt. No. 14-2 n. ** (\u201cMr. Rein\u2019s\n\n3/29/2022 sale of 7,000 shares for $63.88/share matches on a \u2018Last-In, First-Out\u2019 (\u2018LIFO\u2019) basis\n\nwith Class Period purchases totalling [sic] 2,000 shares on 3/25/2022 . . . .\u201d); see also eSpeed, 232\n\nF.R.D. 95, 102 (the LIFO method \u201cmatches the last purchases made during the class period with\n\nthe first sales made during the class period\u201d and [s]ubtract[s] the sales from the purchases\u201d to\n\n\n\n                                                  4\n\f       Case 1:23-cv-01794-PAE           Document 24        Filed 05/22/23      Page 6 of 10\n\n\n\n\n\u201carrive[] at [the] base class period losses\u201d). As such, Rein should not be permitted to change\n\nmethods in his opposition brief.\n\n       Second, Dutch Bros\u2019 stock price fell substantially on high volume on May 11, 2022, which\n\ncaused Scheinost\u2019s loss on shares he sold that day and indicates that the corrective disclosure\n\nreleased after market hours on May 11, 2022 may have leaked prior to market close. Dutch Bros\u2019\n\nstock price opened at $40.00 per share on May 11, 2022, but closed at just $34.37 per share, a\n\ndecline of $5.63 per share, or 14%.3 The trading volume on May 11, 2022 was 7,713,100 shares,\n\ncompared to the Class Period daily average of just 1,980,647 shares. Id. Scheinost sold some of\n\nhis shares near the market close for $34.63 and some for $34.71, causing a substantial loss. See\n\nDkt. No. 18-3.\n\n       Given the price movement and volume, it is possible that further fact investigation,\n\nincluding discovery, will yield evidence that the information Dutch Bros disclosed after market\n\nclose on May 11, 2022 leaked into the market prior to Scheinost\u2019s sale near market close, which\n\nwould eliminate any argument that the corrective information did not cause Scheinost\u2019s loss. While\n\nsome courts have taken clear cut loss causation issues into account when calculating movants\u2019\n\nlosses, disputed loss causation issues like the one present here should not be adjudicated at the lead\n\nplaintiff appointment stage. See Cook, 2019 WL 1510894, at *2-*3 (rejecting movant\u2019s proposal\n\nto exclude all \u201cin and out transactions\u201d from the loss calculation in part because \u201c[g]iven . . . the\n\ndocumented decline in Allergan\u2019s share price during [the class period] (at points dramatically), it\n\nwould be unwise to embrace\u201d such a method); Di Scala v. ProShares Ultra Bloomberg Crude Oil,\n\nNo. 20-cv-5865, 2020 WL 7698321, at *3 (S.D.N.Y. Dec. 28, 2020) (declining to \u201cexclude . . . in-\n\n\n\n\n3\n  Historical volume and pricing data available at: https://finance.yahoo.com/quote/BROS/history\n(last visited May 22, 2023).\n\n\n                                                  5\n\f       Case 1:23-cv-01794-PAE           Document 24            Filed 05/22/23   Page 7 of 10\n\n\n\n\nand-out trades prior to April 3, 2020\u201d even though \u201cthe complaint alleges multiple partial\n\ndisclosures, beginning on April 3, 2020\u201d because the allegations were \u201cinsufficient to establish the\n\ndate of UCO\u2019s first corrective disclosure\u201d).\n\n       Finally, as illustrated above, Scheinost has a much larger financial interest than Rein under\n\nthe first three Lax factors: gross shares purchased, net shares purchased, and net expenditure. As\n\nsuch, even if Rein had a larger loss than Scheinost, the balance of the factors weighs in favor of a\n\nfinding that Scheinost has the largest financial interest. See Police & Fire Ret. Sys. of Detroit v.\n\nSafeNet, Inc., No. 06-cv-5797, 2007 WL 7952453, at *2 (S.D.N.Y. Feb. 21, 2007) (appointing the\n\nmovant that prevailed on the first three factors, but not loss); City of Hollywood Firefighters\u2019\n\nPension Fund v. TransDigm Grp., Inc., No. 17-cv-1958, 2017 WL 6028213, at *3 (N.D. Ohio Dec.\n\n5, 2017) (same).\n\n       As such, the Court should reject any request by Rein in his opposition to alter the loss\n\ncalculation. Moreover, regardless of the loss calculation method used, Scheinost has the largest\n\nfinancial interest when considering all the Lax factors.\n\n                                          *          *     *\n\n       Since Scheinost has the largest financial interest in the relief sought by the class, filed a\n\ntimely motion, and satisfies the requirements of Rule 23, he is the presumptively most adequate\n\nplaintiff. See 15 U.S.C. \u00a7 78u\u20134(a)(3)(B)(iii)(I).\n\nIII.   THE PRESUMPTION THAT SCHEINOST IS THE MOST ADEQUATE\n       PLAINTIFF HAS NOT BEEN AND CANNOT BE REBUTTED\n\n       The lead plaintiff presumption may be rebutted only upon \u201cproof\u201d that the presumptively\n\nmost adequate plaintiff \u201cwill not fairly and adequately protect the interests of the class,\u201d or \u201cis\n\nsubject to unique defenses that render such plaintiff incapable of adequately representing the\n\nclass.\u201d 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(II). Such proof requires more than mere \u201cspeculation.\u201d\n\n\n\n                                                     6\n\f       Case 1:23-cv-01794-PAE          Document 24        Filed 05/22/23      Page 8 of 10\n\n\n\n\nFoley v. Transocean Ltd., 272 F.R.D. 126, 133 (S.D.N.Y. 2011). \u201c[C]onclusory assertions of\n\ninadequacy are . . . insufficient to rebut the statutory presumption under the PSLRA without\n\nspecific support in evidence of the existence of an actual or potential conflict of interest or a\n\ndefense to which [the movant] would be uniquely subject.\u201d Constance Sczesny Tr. v. KPMG LLP,\n\n223 F.R.D. 319, 324\u201325 (S.D.N.Y. 2004); see also Murphy v. JBS S.A., No. 17-cv-3084, 2017 WL\n\n4480751, at *5 (E.D.N.Y. Oct. 6, 2017) (\u201cConclusory assertions and mere speculation will not\n\nsuffice.\u201d).\n\n        No such proof has been\u2014or can be\u2014presented that Scheinost would be inadequate or\n\nsubject to unique defenses. In fact, Scheinost has been a practicing medical professional since\n\nAugust of 2000, and is well-equipped to represent the class.\n\n        As such, Scheinost should be appointed as lead plaintiff, and no other movant is entitled to\n\nconsideration. See Tronox, Inc. Sec. Litig., 262 F.R.D. 338, 344 (S.D.N.Y. 2009) (the lead plaintiff\n\nprocess ends when \u201ca candidate succeeds in both the first and second phases of inquiry\u201d).\n\nIV.     LEAD PLAINTIFF\u2019S SELECTION OF COUNSEL SHOULD BE APPROVED\n\n        The PSLRA vests authority in the lead plaintiff to select and retain counsel, subject to the\n\nCourt\u2019s approval. See 15 U.S.C. \u00a7 78u-4(a)(3)(B)(v). Here, Scheinost selected Glancy Prongay &\n\nMurray LLP and Holzer & Holzer, LLC as co-lead counsel for the class. The firms filed the initial\n\ncomplaint in this action on behalf of Plaintiff Jerry Peacock and the class following an extensive\n\ninvestigation into the claims. The firms also have decades of experience litigating securities fraud\n\nclass actions. See Dkt. Nos. 18-4, 18-5. As such, the firms are more than adequate to represent the\n\nclass, and Scheinost\u2019s selection of counsel should be approved. See Topping v. Deloitte Touche\n\nTohmatsu CPA, 95 F. Supp. 3d 607, 623 (S.D.N.Y. 2015) (\u201cThere is a strong presumption in favor\n\n\n\n\n                                                 7\n\f       Case 1:23-cv-01794-PAE           Document 24        Filed 05/22/23      Page 9 of 10\n\n\n\n\nof approving a properly-selected lead plaintiff\u2019s decision as to counsel.\u201d).\n\nV.     CONCLUSION\n\n       For the foregoing reasons, Scheinost respectfully requests that the Court grant his motion\n\nand enter an Order: (1) appointing Scheinost as lead plaintiff; (2) approving Scheinost\u2019s selection\n\nof counsel; and (3) denying the competing motions.\n\n\n                                              Respectfully submitted,\n\nDATED: May 22, 2023                           GLANCY PRONGAY & MURRAY LLP\n\n                                              By: /s/ Gregory B. Linkh\n                                              Gregory B. Linkh (GL-0477)\n                                              230 Park Ave., Suite 358\n                                              New York, NY 10169\n                                              Telephone: (212) 682-5340\n                                              Facsimile: (212) 884-0988\n                                              Email: glinkh@glancylaw.com\n\n                                              Robert V. Prongay\n                                              Charles H. Linehan\n                                              Pavithra Rajesh\n                                              1925 Century Park East, Suite 2100\n                                              Los Angeles, CA 90067\n                                              Telephone: (310) 201-9150\n                                              Facsimile: (310) 201-9160\n\n                                              HOLZER & HOLZER, LLC\n                                              Corey D. Holzer\n                                              211 Perimeter Center Parkway, Suite 1010\n                                              Atlanta, Georgia 30346\n                                              Telephone: (770) 392-0090\n                                              Facsimile: (770) 392-0029\n\n                                              Counsel for Tyler Scheinost and Proposed Co-\n                                              Lead Counsel for the Class\n\n\n\n\n                                                 8\n\f      Case 1:23-cv-01794-PAE           Document 24        Filed 05/22/23      Page 10 of 10\n\n\n\n\n                                     PROOF OF SERVICE\n\n       I, the undersigned say:\n\n       I am not a party to the above case and am over eighteen years old.\n\n       On May 22, 2023, I served true and correct copies of the foregoing document, by posting\n\nthe document electronically to the ECF website of the United States District Court for the Southern\n\nDistrict of New York, for receipt electronically by the parties listed on the Court\u2019s Service List.\n\n       I affirm under penalty of perjury under the laws of the United States of America that the\n\nforegoing is true and correct. Executed on May 22, 2023, at New York, New York.\n\n                                                      /s/ Gregory B. Linkh\n                                                      Gregory B. Linkh\n\f","ocr_status":2,"date_upload":"2026-06-22T09:51:55.409528-07:00","document_number":"24","attachment_number":null,"pacer_doc_id":"127033398600","is_available":true,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Memorandum of Law in Opposition to Motion","acms_document_guid":""}],"date_created":"2023-05-22T19:06:19.534364-07:00","date_modified":"2025-01-11T03:04:13.467686-08:00","date_filed":"2023-05-22","time_filed":"21:58:38","entry_number":24,"recap_sequence_number":"2023-05-22.002","pacer_sequence_number":99,"description":"MEMORANDUM OF LAW in Opposition re: 12 MOTION to Appoint Douglas Rein to serve as lead plaintiff(s) . MOTION to Appoint Counsel . . Document filed by Tyler Scheinost..(Linkh, Gregory) (Entered: 05/22/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/331764578/","id":331764578,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/338052427/","id":338052427,"tags":[],"absolute_url":"/docket/66921700/25/douglas-rein-v-dutch-bros-inc/","date_created":"2023-05-22T19:06:19.317765-07:00","date_modified":"2026-06-23T04:28:00.519425-07:00","sha1":"d72ac4225585a5b0d91fa534586ffb088175a42e","page_count":15,"file_size":216325,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.25.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.25.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"        Case 1:23-cv-01794-PAE       Document 25       Filed 05/22/23   Page 1 of 15\n\n\n\n\nKAHN SWICK & FOTI, LLC\nKim E. Miller (NY-6996)\n250 Park Avenue, 7th Floor\nNew York, NY 10177\nTelephone: (212) 696-3732\nFacsimile: (504) 455-1498\nE-Mail: kim.miller@ksfcounsel.com\n-and-\nLewis S. Kahn\n1100 Poydras Street, Suite 960\nNew Orleans, LA 70163\nTelephone: (504) 455-1400\nFacsimile: (504) 455-1498\nE-Mail: lewis.kahn@ksfcounsel.com\nCounsel for Lead Plaintiff Movant Douglas Rein\nand Proposed Lead Counsel for the Class\n\nUNITED STATES DISTRICT COURT\nSOUTHERN DISTRICT OF NEW YORK\n\n                                                   )\n  JERRY PEACOCK, Individually And On Behalf        )\n  of All Others Similarly Situated,                )     Case No. 1:23-cv-01794-JLC-PAE\n                                                   )\n                       Plaintiff,                  )\n                v.                                 )\n                                                   )\n  DUTCH BROS INC., JONATHAN RICCI, and             )\n  CHARLES L. JEMLEY,                               )\n                                                   )\n                       Defendants.                 )\n                                                   )\n\n    MEMORANDUM OF LAW IN OPPOSITION TO COMPETING MOTION FOR\n         APPOINTMENT AND IN FURTHER SUPPORT OF MOTION OF\n        DOUGLAS REIN FOR APPOINTMENT AS LEAD PLAINTIFF AND\n      APPROVAL OF LEAD PLAINTIFF\u2019S SELECTION OF LEAD COUNSEL\n\f         Case 1:23-cv-01794-PAE                        Document 25               Filed 05/22/23             Page 2 of 15\n\n\n\n\n                                                  TABLE OF CONTENTS\n                                                                                                                                  Page:\n\nI. INTRODUCTION .................................................................................................................... 1\n\nII. ARGUMENT ............................................................................................................................ 2\n\n     A. Mr. Rein is the Presumptive \u201cMost Adequate Plaintiff\u201d and the\n        Court Should Appoint Him as Lead Plaintiff ..................................................................... 2\n\n          1. Mr. Rein Possesses the \u201cLargest Financial Interest\u201d in the\n             Relief Sought By the Class ........................................................................................... 3\n\n          2. Mr. Rein \u201cOtherwise Satisfies\u201d the Requirements of Rule 23...................................... 6\n\n                a) Mr. Rein is Typical ................................................................................................. 6\n\n                b) Mr. Rein is Adequate .............................................................................................. 7\n\n          3. The Competing Movants Cannot Rebut the Presumption that\n             Mr. Rein is the \u201cMost Adequate Plaintiff\u201d ................................................................... 8\n\n     B. The Court Should Approve Mr. Rein\u2019s Choice of Counsel .............................................. 10\n\nIII. CONCLUSION ....................................................................................................................... 10\n\n\n\n\n                                                                     i\n\f         Case 1:23-cv-01794-PAE                       Document 25              Filed 05/22/23             Page 3 of 15\n\n\n\n\n                                              TABLE OF AUTHORITIES\n                                                                                                                            Page(s):\nCases\nBo Young Cha v. Kinross Gold Corp.,\n  No. 12-cv-1203, 2012 U.S. Dist. LEXIS 79288 (S.D.N.Y. May 31, 2012)................................ 5\nCity of Riviera Beach Gen. Emps. Ret. Sys. v. Macquarie Infrastructure Corp.,\n  No. 18-cv-3608, 2019 U.S. Dist. LEXIS 14860 (S.D.N.Y. Jan. 30, 2019)................................. 8\nClynes v. Hebron Tech. Co. (In re Hebron Tech. Co. Sec. Litig.),\n  No. 20-cv-4420, 2020 U.S. Dist. LEXIS 169480 (S.D.N.Y. Sep. 16, 2020) .......................... 3, 6\nDura Pharm., Inc. v. Broudo,\n 544 U.S. 336, 125 S. Ct. 1627 (2005) ................................................................................. 2, 4, 5\nEllenburg v. JA Solar Holdings Co.,\n  262 F.R.D. 262 (S.D.N.Y. 2009)................................................................................................. 9\nFaig v. Bioscrip, Inc.,\n  No. 13-cv-06922, 2013 U.S. Dist. 178854 (S.D.N.Y. Dec. 19, 2013) ........................................ 7\nGutman v. Sillerman,\n No. 15-cv-7192, 2015 U.S. Dist. LEXIS 179553 (S.D.N.Y. Dec. 8, 2015) ............................... 5\nIn re Cavanaugh,\n  306 F.3d 726 (9th Cir. 2002) ..................................................................................................... 10\nIn re Comverse Tech., Inc. Sec. Litig.,\n  No. 06-cv-1825, 2007 U.S. Dist. LEXIS 14878 (E.D.N.Y. Mar. 2, 2007) ......................... 4, 5, 9\nIn re Drexel Burnham Lambert Grp., Inc.,\n  960 F.2d 285 (2d Cir. 1992) ........................................................................................................ 7\nIn re Facebook, Inc., IPO Sec. & Derivative Litig.,\n  288 F.R.D. 26 (S.D.N.Y. 2012)................................................................................................... 8\nIn re Olsten Corp. Sec. Litig.,\n  3 F. Supp. 2d 286 (E.D.N.Y. 1998) ............................................................................................. 3\nKaplan v. Gelfond,\n 240 F.R.D. 88 (S.D.N.Y. 2007)................................................................................................... 4\nKhunt v. Alibaba Grp. Holding Ltd.,\n 102 F. Supp. 3d 523 (S.D.N.Y. 2015) ..................................................................................... 5, 9\nKniffin v. Micron Tech., Inc.,\n 379 F. Supp. 3d 259 (S.D.N.Y. 2019) ......................................................................................... 6\nLax v. First Merchants Acceptance Corp.,\n  No. 97-cv-2715, 1997 U.S. Dist. LEXIS 11866 (N.D. Ill. Aug. 11, 1997)................................. 3\nMicholle v. Ophthotech Corp.,\n No. 17-cv-0210, 2018 U.S. Dist. LEXIS 41120 (S.D.N.Y. Mar. 13, 2018) ............................... 6\n\n\n\n\n                                                                   ii\n\f         Case 1:23-cv-01794-PAE                       Document 25              Filed 05/22/23             Page 4 of 15\n\n\n\n\nMoshell v. Sasol Limited,\n No. 20-cv-1008, 2020 U.S. Dist. LEXIS 78106 (S.D.N.Y. May 4, 2020).................................. 8\nPlaut v. The Goldman Sachs Grp., Inc.,\n  No. 18-cv-12084, 2019 U.S. Dist. LEXIS 160255 (S.D.N.Y. Sep. 19, 2019) ........................ 5, 7\nRodriguez v. Draftkings Inc.,\n  No. 21-cv-5739, 2021 U.S. Dist. LEXIS 219489 (S.D.N.Y. Nov. 12, 2021) ................. 2, 4, 5, 7\nSalinger v. Sarepta Therapeutics, Inc.,\n  No. 19-cv-8122, 2019 U.S. Dist. LEXIS (S.D.N.Y. Dec. 17, 2019) .......................................... 7\nSallustro v. Cannavest Corp.,\n  93 F. Supp. 3d 265 (S.D.N.Y. 2015) ........................................................................................... 5\nSgalambo v. McKenzie,\n  268 F.R.D. 170 (S.D.N.Y. 2010)................................................................................................. 7\nSimco v. Aegean Marine Petroleum Network Inc.,\n  No. 18-cv-4993, 2018 U.S. Dist. LEXIS 241261 (S.D.N.Y. Oct. 30, 2018) .............................. 5\nTan v. NIO Inc.,\n  No. 19-cv-1424, 2020 U.S. Dist. LEXIS 36623 (E.D.N.Y. Mar. 3, 2020) ............................. 7, 8\nWeinberg v. Atlas Air Worldwide Holdings, Inc.,\n 216 F.R.D. 248 (S.D.N.Y. 2003)................................................................................................. 6\nStatutes\n15 U.S.C. \u00a778u-4(a)(3) .......................................................................................................... passim\n\n\n\n\n                                                                  iii\n\f       Case 1:23-cv-01794-PAE           Document 25         Filed 05/22/23      Page 5 of 15\n\n\n\n\n       Presumptive Lead Plaintiff Douglas Rein (\u201cMr. Rein\u201d or \u201cMovant\u201d) respectfully submits\n\nthis Memorandum of Law in opposition to the motion of Tyler Scheinost (\u201cMr. Scheinost\u201d) for\n\nappointment as lead plaintiff and approval of lead counsel (ECF No.16) and in further support of\n\nMr. Rein\u2019s motion for appointment as Lead Plaintiff and approval of his selection of Kahn Swick\n\n& Foti, LLC (\u201cKSF\u201d) as Lead Counsel for the Class. ECF No. 12.\n\nI.     INTRODUCTION\n       On May 1, 2023, pursuant to 15 U.S.C. \u00a778u-4(a)(3), as amended by the Private Securities\n\nLitigation Reform Act of 1995 (\u201cPSLRA\u201d), three parties filed competing motions for appointment\n\nas lead plaintiff and approval of their respective choices of lead counsel in the above captioned\n\nmatter: (1) Mr. Rein (ECF No. 12); Mr. Scheinost (ECF No. 16); and Michael Rice (\u201cMr. Rice\u201d)\n\n(ECF No. 19). On May 22, 2023, Mr. Rice filed a notice on non-opposition to competing motions\n\nfor appointment of lead plaintiff (ECF No. 23); thus, only the motions of Mr. Rein and Mr.\n\nScheinost remain.\n\n       The PSLRA clearly states that the Court shall appoint as lead plaintiff the movant who: (1)\n\nfiles the complaint or a timely motion for appointment as lead plaintiff; (2) has the largest financial\n\ninterest in the relief sought by the class; and (3) otherwise satisfies the requirements of Fed. R.\n\nCiv. P. 23 (\u201cRule 23\u201d). 15 U.S.C. \u00a778u-4(a)(3)(B)(i), (iii).\n\n       As demonstrated by the chart below, Mr. Rein possesses the largest financial interest in the\n\nrelief sought of the remaining movants:\n\n                                        Actual\n                     Asserted                          Total Shares      Net Shares       Net Funds\n                                     LIFO/Dura\n                      Loss:                            Purchased:        Purchased:       Expended:\n                                        Loss:\nMr. Rein:         $(102,011.20)      $(102,011.20)              9,000           7,000 $(384,084.80)\nMr. Scheinost:    $(114,968.33)       $(59,968.08)             10,000           5,400 $(306,802.00)\n\n       While Mr. Scheinost asserts a loss of $(114,968.33), that figure erroneously includes\n\n$(55,000.00) in losses attributable to \u2018in-and-out\u2019 transactions which are not recoverable under the\n\f       Case 1:23-cv-01794-PAE           Document 25         Filed 05/22/23      Page 6 of 15\n\n\n\n\nSupreme Court\u2019s holding in Dura Pharm., Inc. v. Broudo, 544 U.S. 336, 125 S. Ct. 1627 (2005).\n\nSee infra at \u00a7 II; Supplemental Declaration of Kim E. Miller (\u201cSuppl. Miller Decl.\u201d), submitted\n\ncontemporaneously herewith, at Exhibit A (Conformed Scheinost Loss Chart); Rodriguez v.\n\nDraftkings Inc., No. 21-cv-5739, 2021 U.S. Dist. LEXIS 219489, at *13 (S.D.N.Y. Nov. 12, 2021)\n\n(Engelmayer, J.). Thus, when Mr. Scheinost\u2019s non-Dura \u2018in-and-out\u2019 transactions are properly\n\nexcluded, his loss on 5,400 retained shares totals just $(59,968.08), some $42,043.12 less than Mr.\n\nRein\u2019s loss of $(102,011.20). Further, Mr. Rein purchased more shares on a net basis and expended\n\ngreater net funds than Mr. Scheinost. Thus, Mr. Rein possesses the largest financial interest in the\n\nlitigation.\n\n        Mr. Rein also filed a timely motion for appointment as lead plaintiff with supporting\n\ndocumentation and otherwise satisfies the adequacy and typicality requirements of Rule 23.\n\nMr. Rein went above and beyond the minimal requirements of the PSLRA by providing a\n\ndeclaration in addition to his certification with further information about his qualifications to serve\n\nas Lead Plaintiff. Mr. Rein is a business executive with over 25 years of investing experience and\n\nis therefore well-suited to supervise Lead Counsel in this matter. See ECF No. 14-4 at \u00b6\u00b6 2-3.\n\nMr. Rein is willing to serve as Lead Plaintiff, has selected competent counsel to represent himself\n\nand the Class, and no other movant can rebut the presumption that he is the most adequate plaintiff.\n\nAs such, Mr. Rein\u2019s motion for appointment as Lead Plaintiff should be granted, his selection of\n\nKSF as Lead Counsel should be approved, and the competing motions should be denied.\n\nII.     ARGUMENT\n        A.     Mr. Rein is the Presumptive \u201cMost Adequate Plaintiff\u201d and the Court\n               Should Appoint Him as Lead Plaintiff\n        The PSLRA creates a strong presumption that the lead plaintiff is the \u201cperson or group of\n\npersons\u201d that \u201chas the largest financial interest in the relief sought by the class\u201d and \u201cotherwise\n\nsatisfies the requirements of Rule 23.\u201d 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(I). The movant that has the\n\n\n                                                  2\n\f       Case 1:23-cv-01794-PAE           Document 25        Filed 05/22/23      Page 7 of 15\n\n\n\n\nlargest financial interest need only make a prima facie showing at this stage that it satisfies the\n\nadequacy and typicality requirements of Rule 23. See, e.g., Clynes v. Hebron Tech. Co. (In re\n\nHebron Tech. Co. Sec. Litig.), No. 20-cv-4420, 2020 U.S. Dist. LEXIS 169480, at *12 (S.D.N.Y.\n\nSep. 16, 2020) (Engelmayer, J.) (\u201cWhen moving for appointment as lead plaintiff, the moving\n\nplaintiff must only make a preliminary showing that the adequacy and typicality requirements have\n\nbeen met.\u201d) (internal quotations omitted). Once this presumption is triggered, it may be rebutted\n\nonly upon proof that the presumptive lead plaintiff will not fairly represent the interests of the\n\nClass. 15 U.S.C. \u00a7 78u\u20134(a)(3)(B)(iii)(II). As set forth below: (1) Mr. Rein has the largest financial\n\ninterest in the Action; (2) Mr. Rein has made a prima facie showing of adequacy and typicality\n\nunder Rule 23; and (3) no competing movant can rebut the presumption that Mr. Rein will fairly\n\nrepresent the interests of the Class. Accordingly, Mr. Rein is the most adequate plaintiff and the\n\nCourt should appoint him to represent the Class.\n\n               1.      Mr. Rein Possesses the \u201cLargest Financial Interest\u201d in the\n                       Relief Sought By the Class\n       While the PSLRA does not provide any guidance regarding the appropriate methodology\n\nfor determining a plaintiff\u2019s \u201cfinancial interest,\u201d courts within the Second Circuit and this District\n\nhave typically considered the \u201cLax-Olsten\u201d factors to determine which movant possesses the\n\ngreatest financial interest: (1) the number of shares purchased during the class period; (2) the net\n\nnumber of shares purchased during the class period; (3) the total net funds expended during the\n\nclass period; and (4) the approximate loss suffered during the class period. See In re Olsten Corp.\n\nSec. Litig., 3 F. Supp. 2d 286, 296 (E.D.N.Y. 1998) (citing Lax v. First Merchants Acceptance\n\nCorp., No. 97-cv-2715, 1997 U.S. Dist. LEXIS 11866, at *18 (N.D. Ill. Aug. 11, 1997)).\n\nNevertheless, most courts within this Circuit also recognize that fourth factor\u2014the approximate\n\nfinancial loss\u2014is the most significant factor to be considered. See, e.g., Kaplan v. Gelfond, 240\n\n\n\n                                                  3\n\f       Case 1:23-cv-01794-PAE           Document 25        Filed 05/22/23      Page 8 of 15\n\n\n\n\nF.R.D. 88, 93 (S.D.N.Y. 2007) (\u201cAlthough courts have differed on how much weight to assign to\n\neach of the Lax factors, we, as have other courts, shall place the most emphasis on the last of the\n\nfour factors: the approximate loss suffered by the movant.\u201d); In re Comverse Tech., Inc. Sec. Litig.,\n\nNo. 06-cv-1825, 2007 U.S. Dist. LEXIS 14878, at *13 (E.D.N.Y. Mar. 2, 2007) (recognizing that\n\nmost courts consider \u201cthe approximate loss a plaintiff suffered during the class period to be most\n\ninfluential in identifying the plaintiff with the largest financial interest\u201d); Draftkings Inc., 2021\n\nU.S. Dist. LEXIS 219489, at *11 (collecting cases).\n\n       The loss chart submitted with Mr. Scheinost\u2019s motion obfuscates his recoverable loss,\n\nerroneously claiming a loss of $(114,968.33). See ECF No. 18-3. But that figure includes\n\n$(55,000.00) in losses attributable to \u2018in-and-out\u2019 sales of 4,600 shares which are not recoverable\n\nunder Dura Pharm., Inc. v. Broudo, 544 U.S. 336, 125 S. Ct. 1627 (2005). See Suppl. Miller Decl.\n\nat Ex. A. While Mr. Scheinost purchased 10,000 shares of Dutch Bros common stock during the\n\nClass Period on May 4, 2022, he then sold 4,600 of those shares during the Class Period on May\n\n11, 2022. The Peacock Complaint (which was filed on behalf of Plaintiff Jerry Peacock by\n\nMr. Scheinost\u2019s counsel, Glancy Prongay & Murray LLP (\u201cGlancy\u201d)), alleges Defendants\u2019 fraud\n\nwas first revealed to the market upon the issuance of Dutch Bros\u2019 1Q22 Earnings Release \u201con May\n\n11, 2022, after the market closed\u2026.\u201d \u00b6\u00b6 4, 22 (emphasis added). The Class Period is therefore\n\ndefined to include all \u201cpersons and entities that purchased or otherwise acquired Dutch Bros\n\nsecurities between March 1, 2022, and May 11, 2022, inclusive\u2026.\u201d \u00b6 1 (emphasis added).\n\nMr. Scheinost\u2019s erroneous loss chart implicitly recognizes that the corrective disclosure was not\n\nrevealed to the market until May 12, 2022: \u201cThe 90-Day Average Price used in this loss chart is\n\nthe average closing price between May 12, 2022 and August 9, 2022.\u201d ECF No. 18-3.\n\n\n\n\n                                                 4\n\f       Case 1:23-cv-01794-PAE             Document 25         Filed 05/22/23       Page 9 of 15\n\n\n\n\n        As courts within this Circuit have routinely held, losses on securities that were not held at\n\nthe time of a corrective disclosure are excluded under the Supreme Court\u2019s holding in Dura,\n\nbecause \u201cif\u2026the purchaser sells the shares quickly before the relevant truth begins to leak out, the\n\nmisrepresentation will not have led to any loss.\u201d 544 U.S. at 342; see, e.g., Draftkings, 2021 U.S.\n\nDist. LEXIS 219489, at *13-14 (\u201cThe problem with \u201cin and out\u201d transactions is that \u201c[a]ny gain\n\nor loss due to [them] is reasonably read to reflect price fluctuations attributable to factors other\n\nthan the fraud.\u201d) (quoting Bo Young Cha v. Kinross Gold Corp., No. 12-cv-1203, 2012 U.S. Dist.\n\nLEXIS 79288, at *13 (S.D.N.Y. May 31, 2012) (Engelmayer, J.)); Plaut v. The Goldman Sachs\n\nGrp., Inc., No. 18-cv-12084, 2019 U.S. Dist. LEXIS 160255, at *13 (S.D.N.Y. Sep. 19, 2019)\n\n(\u201c[U]nder Dura, I am inclined to exclude in-and-out transactions prior to the first alleged corrective\n\ndisclosure, i.e., those \u201closses that [each movant] may have incurred before [Defendants\u2019]\n\nmisconduct was ever disclosed to the public.\u201d) (quoting In re Comverse, 2007 U.S. Dist. LEXIS\n\n14878, at *13); In re Comverse, 2007 U.S. Dist. LEXIS 14878, at *18 (holding that Dura and its\n\nprogeny \u201crequire a court to make pre-discovery loss causation determinations regarding asserted\n\nclaims (or parts of asserted claims) that are based on the facts alleged in the complaint\u201d); Sallustro\n\nv. Cannavest Corp., 93 F. Supp. 3d 265, 275 (S.D.N.Y. 2015) (holding that \u201ctransactions that took\n\nplace prior to [the first corrective disclosure], will not be considered in calculating recoverable loss\n\nor in determining lead plaintiff status\u201d).1\n\n\n\n1\n  See also Simco v. Aegean Marine Petroleum Network Inc., No. 18-cv-4993, 2018 U.S. Dist.\nLEXIS 241261, at *9 (S.D.N.Y. Oct. 30, 2018) (citing CannaVest and confirming that \u201c[l]osses\nresulting from shares sold prior to corrective disclosures are not considered in evaluating a\nmovant\u2019s financial interests\u201d); Khunt v. Alibaba Grp. Holding Ltd., 102 F. Supp. 3d 523, 531\n(S.D.N.Y. 2015) (\u201c[A]ny losses that [a plaintiff] may have incurred before [a defendant\u2019s]\nmisconduct was ever disclosed to the public are not recoverable, because those losses cannot be\nproximately linked to the misconduct at issue in th[e] litigation.\u201d); Gutman v. Sillerman, No. 15-\ncv-7192, 2015 U.S. Dist. LEXIS 179553, at *13 (S.D.N.Y. Dec. 8, 2015) (\u201c[W]hen evaluating a\nplaintiff's financial interest for purposes of selecting a lead plaintiff, courts in this Circuit consider\n\n\n                                                    5\n\f      Case 1:23-cv-01794-PAE            Document 25        Filed 05/22/23     Page 10 of 15\n\n\n\n\n       Thus, when the losses attributable to Mr. Scheinost\u2019s \u2018in-and-out\u2019 transactions are properly\n\nexcluded, Mr. Rein\u2019s loss of $(102,011.20) exceeds Mr. Scheinost\u2019s recoverable loss of\n\n$(59,968.08) by $42,043.12, or more than 70%. See infra at \u00a7 I. In fact, Mr. Rein\u2019s loss even\n\nexceeds the losses of Mr. Scheinost and the only other movant, Mr. Ross, combined. Finally, in\n\naddition to suffering the largest loss, Mr. Rein carries two of the remaining three Lax-Olsten\n\nfactors: net shares purchased and net funds expended. See infra at \u00a7 I. Accordingly, Mr. Rein\n\npossesses the largest financial interest in the relief sought by the Class.\n\n               2.      Mr. Rein \u201cOtherwise Satisfies\u201d the Requirements of Rule 23\n       In addition to suffering the largest loss, Mr. Rein also satisfies the PSLRA\u2019s preliminary\n\nshowing of typicality and adequacy. See 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(I)(cc); Hebron Tech.,\n\n2020 U.S. Dist. LEXIS 169480, at *12 (\u201cWhen moving for appointment as lead plaintiff, the\n\nmoving plaintiff must only make a preliminary showing that the adequacy and typicality\n\nrequirements have been met.\u201d). Indeed, \u201ca wide ranging analysis under Rule 23 is not appropriate\n\n[at this initial stage of litigation] and should be left for consideration of a motion for class\n\ncertification.\u201d Weinberg v. Atlas Air Worldwide Holdings, Inc., 216 F.R.D. 248, 252 (S.D.N.Y.\n\n2003) (alteration in original). Here, Mr. Rein unquestionably satisfies both requirements.\n\n                       a)      Mr. Rein is Typical\n       Mr. Rein is typical to the Class as a whole and not subject to any potentially disqualifying\n\nunique defenses. With respect to typicality, courts consider whether \u201c\u2018each class member\u2019s claim\n\narises from the same course of events, and [whether] each class member makes similar legal\n\n\nthat plaintiff\u2019s recoverable loss, and do not take into account losses from shares sold prior to\ncorrective disclosures.\u201d); Micholle v. Ophthotech Corp., No. 17-cv-0210, 2018 U.S. Dist. LEXIS\n41120, at *14 (S.D.N.Y. Mar. 13, 2018) (\u201cCourts consider only recoverable losses when\ncalculating financial loss for the purpose of selecting lead plaintiff.\u201d); Kniffin v. Micron Tech.,\nInc., 379 F. Supp. 3d 259, 264 (S.D.N.Y. 2019) (\u201c[T]he recent trend in this district is for movants\nto adjust their LIFO calculations to remove any losses arising from securities that were bought and\nsold before a defendant's corrective disclosure.\u201d).\n\n\n                                                  6\n\f      Case 1:23-cv-01794-PAE           Document 25           Filed 05/22/23    Page 11 of 15\n\n\n\n\narguments to prove the defendant\u2019s liability.\u2019\u201d Draftkings, 2021 U.S. Dist. LEXIS 219489, at *18\n\n(quoting Sgalambo v. McKenzie, 268 F.R.D. 170, 173-74 (S.D.N.Y. 2010)); see also In re Drexel\n\nBurnham Lambert Grp., Inc., 960 F.2d 285, 291 (2d Cir. 1992)). Additionally, Rule 23 does not\n\nrequire the lead plaintiff to be identically situated with all class members to satisfy the typicality\n\nrequirement. See Goldman Sachs, 2019 U.S. Dist. LEXIS 160255, at *7 (noting that \u201cclaims need\n\nnot be identical\u201d); see also Faig v. Bioscrip, Inc., No. 13-cv-06922, 2013 U.S. Dist. 178854, at *9\n\n(S.D.N.Y. Dec. 19, 2013) (same).\n\n       As applied, Mr. Rein\u2019s claims are typical to the Class as a whole. Mr. Rein: (i) suffered\n\nlosses on its investments in Dutch Bros securities; (ii) as a result of his reliance on Defendants\u2019\n\nalleged misstatements and/or omissions; (iii) therefore, the claims of Mr. Rein are based on the\n\nsame course of events as the claims of the Class; and (iv) as a result thereof, Mr. Rein\u2019s claims\n\nwill rely upon the same legal theories as the Class as a whole. Therefore, Mr. Rein satisfies the\n\ntypicality requirement. See Tan v. NIO Inc., No. 19-cv-1424, 2020 U.S. Dist. LEXIS 36623, at *16\n\n(E.D.N.Y. Mar. 3, 2020) (noting that movant\u2019s \u201cclaims appear to be typical because, like all\n\nmembers of the class, he alleges that he purchased [company] stock during the class period and\n\nsuffered losses after it was discovered that [company\u2019s] misleading statements artificially inflated\n\nthe stock price during that period.\u201d) (quotation omitted).\n\n                       b)      Mr. Rein is Adequate\n       Mr. Rein also satisfies the adequacy requirement of Rule 23. In analyzing a movant\u2019s\n\nadequacy, \u201ca court must consider whether the proposed lead plaintiff: (1) maintains claims that\n\nconflict with those of the class; (2) has sufficient interest in the outcome of the case; and (3) has\n\nselected counsel that is qualified, experienced, and generally able to conduct the litigation in\n\nquestion.\u201d Salinger v. Sarepta Therapeutics, Inc., No. 19-cv-8122, 2019 U.S. Dist. LEXIS, at *8\n\n(S.D.N.Y. Dec. 17, 2019).\n\n\n                                                  7\n\f      Case 1:23-cv-01794-PAE           Document 25        Filed 05/22/23      Page 12 of 15\n\n\n\n\n       Here, Mr. Rein has no interests that are antagonistic to the class. Moreover, \u201cgiven [his]\n\nsignificant losses,\u201d Mr. Rein is strongly motivated to vigorously act as an advocate and fiduciary\n\non behalf of the Class and is well equipped to oversee counsel in this regard. NIO, 2020 U.S. Dist.\n\nLEXIS 36623, at *16. Finally, Mr. Rein has further demonstrated his adequacy through the\n\nselection of KSF, a firm with decades of experience successfully litigating securities class actions,\n\nas proposed Lead Counsel for the Class. See Moshell v. Sasol Limited, No. 20-cv-1008, 2020 U.S.\n\nDist. LEXIS 78106, at *5 (S.D.N.Y. May 4, 2020) (finding adequacy requirement satisfied where\n\nmovant selected \u201cfirm experienced in securities class action litigation\u201d).\n\n       Based on the foregoing, Mr. Rein, as the movant with the largest financial interest who\n\nalso satisfies the typicality and adequacy requirements of Rule 23, is entitled to appointment as\n\nLead Plaintiff.\n\n                  3.   The Competing Movants Cannot Rebut the Presumption that\n                       Mr. Rein is the \u201cMost Adequate Plaintiff\u201d\n       To overcome the presumption entitling Mr. Rein to appointment as Lead Plaintiff, the\n\nPSLRA requires the remaining Lead Plaintiff movants to present \u201cproof\u201d that he is inadequate to\n\nserve as Lead Plaintiff. 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(II); see also In re Facebook, Inc., IPO Sec.\n\n& Derivative Litig., 288 F.R.D. 26, 40 (S.D.N.Y. 2012) (requiring \u201cexacting proof\u2026to rebut the\n\nPSLRA\u2019s presumption\u201d). As no other movant has, or will be able to, submit the required \u201cproof\u201d\n\nthat Mr. Rein fails on typicality or adequacy grounds, Mr. Rein is entitled to appointment as Lead\n\nPlaintiff. 15 U.S.C. \u00a7 78u-4(a)(3)(B)(iii)(II) (evidentiary burden required to rebut presumption of\n\nmost adequate plaintiff is \u201cproof\u201d); see also City of Riviera Beach Gen. Emps. Ret. Sys. v.\n\nMacquarie Infrastructure Corp., No. 18-cv-3608, 2019 U.S. Dist. LEXIS 14860, at *18 (S.D.N.Y.\n\nJan. 30, 2019) (rejecting speculative arguments against presumptive lead plaintiff).\n\n\n\n\n                                                 8\n\f      Case 1:23-cv-01794-PAE           Document 25        Filed 05/22/23       Page 13 of 15\n\n\n\n\n       Nevertheless, Mr. Rein anticipates Mr. Scheinost may argue his Class Period sales\n\nsomehow render him inadequate and/or atypical under Rule 23, despite the fact that Mr. Rein is\n\nneither a \u2018net seller\u2019 nor \u2018net gainer\u2019 and properly netted his gains on Class Period sales (which\n\nLIFO-match to both Class Period and pre-Class Period purchases) from his losses on retained Class\n\nPeriod purchases. Such an argument would constitute mere subterfuge. See ECF No. 14-2 (Rein\n\nLoss Chart); Ellenburg v. JA Solar Holdings Co., 262 F.R.D. 262, 266 (S.D.N.Y. 2009) (\u201cThe\n\nmost accurate and realistic way to account for the gain realized from the [class period sale of pre-\n\nclass period purchases] is to subtract the purchase price of the shares sold from the proceeds of\n\ntheir sale, and to offset the resulting gain against [the movant]\u2019s class period losses.\u201d). Similarly,\n\nMr. Rein anticipates Mr. Scheinost may argue his \u201cnet shares\u201d are not 7,000, but rather 2,000, in\n\nconsideration of Mr. Rein\u2019s March 29, 2022 sale of 7,000 shares. But the court in Comverse\n\nclarified that net shares is defined as \u201cshares purchased during and retained at the end of the class\n\nperiod\u2026.\u201d In re Comverse, 2007 U.S. Dist. LEXIS 14878, at *8 (emphasis added). Thus, because\n\n5,000 of the 7,000-share sale LIFO-match with his pre-Class Period purchases, Mr. Rein purchased\n\n9,000 shares during the Class Period and retained 7,000 of those same shares at the end of the\n\nClass Period.2 These arguments notwithstanding, it is incontrovertible that Mr. Rein\u2019s approximate\n\nloss of $(102,011.20)\u2014being the most significant of the Lax-Olsten factors\u2014exceeds\n\nMr. Scheinost\u2019s recoverable loss of $(59,968.08) by $42,043.12, or more than 70%.\n\n       As the unrebutted presumptive PSLRA Lead Plaintiff in this case, the plain language of\n\nthe statute supports Mr. Rein\u2019s appointment and the denial of all competing motions. See 15 U.S.C.\n\n\u00a7 78u-4(a)(3)(B); see also Alibaba, 102 F. Supp. 3d at 536 (\u201cSo long as the plaintiff with the largest\n\n\n\n2\n  It is for this same reason that Mr. Rein\u2019s \u201cnet funds expended\u201d is $(384,084.80) and not\n$(64,684.80)\u2014$319,400.00 of the proceeds from his March 29, 2022 sale match to pre-Class\nPeriod purchases of 5,000 shares.\n\n\n                                                  9\n\f       Case 1:23-cv-01794-PAE          Document 25        Filed 05/22/23       Page 14 of 15\n\n\n\n\nlosses satisfies the typicality and adequacy requirements, he is entitled to lead plaintiff status\u2026.\u201d)\n\n(quoting In re Cavanaugh, 306 F.3d 726, 732 (9th Cir. 2002)). For this reason alone, all competing\n\nmotions should be denied.\n\n       B.      The Court Should Approve Mr. Rein\u2019s Choice of Counsel\n       The PSLRA vests authority in the lead plaintiff to select and retain lead counsel, subject to\n\nthe approval of the court. See 15 U.S.C. \u00a7 78u-4(a)(3)(B)(v). The court should interfere with the\n\nlead plaintiff\u2019s selection only when necessary \u201cto protect the interests of the class.\u201d 15 U.S.C. \u00a7\n\n78u-4(a)(3)(B)(iii)(II)(aa).\n\n       Here, Mr. Rein has selected KSF as Lead Counsel for the Class. As its resume reflects,\n\nKSF is highly experienced in the areas of securities litigation and class actions and has successfully\n\nprosecuted numerous securities litigations and securities fraud class actions on behalf of investors.\n\nSee ECF No. 14-5. Thus, the Court may be assured that by approving Mr. Rein\u2019s selection of\n\ncounsel, the members of the Class will receive the best legal representation available.\n\nIII.   CONCLUSION\n       For all of the foregoing reasons, Mr. Rein respectfully requests that this Court: (1) deny\n\nMr. Scheinost\u2019s motion; (2) appoint Mr. Rein to serve as Lead Plaintiff; (3) approve his selection\n\nof KSF as Lead Counsel for the Class; and (4) grant such other and further relief as the Court may\n\ndeem just and proper.\n\nDATED: May 22, 2023                            Respectfully submitted,\n\n                                               KAHN SWICK & FOTI, LLC\n\n\n                                               /s/ Kim E. Miller\n                                               Kim E. Miller (NY-6996)\n                                               250 Park Avenue, 7th Floor\n                                               New York, NY 10177\n                                               Telephone: (212) 696-3732\n                                               Facsimile: (504) 455-1498\n                                               E-Mail: kim.miller@ksfcounsel.com\n\n\n                                                 10\n\f      Case 1:23-cv-01794-PAE           Document 25       Filed 05/22/23      Page 15 of 15\n\n\n\n\n                                              -and-\n                                              Lewis S. Kahn\n                                              1100 Poydras Street, Suite 960\n                                              New Orleans, LA 70163\n                                              Telephone: (504) 455-1400\n                                              Facsimile: (504) 455-1498\n                                              E-Mail: lewis.kahn@ksfcounsel.com\n\n                                              Counsel for Lead Plaintiff Movant Douglas Rein\n                                              and Proposed Lead Counsel for the Class\n\n\n\n                                CERTIFICATE OF SERVICE\n       I hereby certify under penalty of perjury that on May 22, 2023, I authorized the electronic\n\nfiling of the foregoing with the Clerk of the Court using the CM/ECF system which will send a\n\nNotice of Electronic Filing to the e-mail addresses on the Electronic Mail Notice List, and I hereby\n\ncertify that I caused the mailing of the foregoing via the United States Postal Service to non-\n\nCM/ECF participants.\n\n                                              /s/ Kim E. Miller\n                                              Kim E. Miller\n\n\n\n\n                                                11\n\f","ocr_status":2,"date_upload":"2026-06-22T09:51:43.602418-07:00","document_number":"25","attachment_number":null,"pacer_doc_id":"127033398618","is_available":true,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Memorandum of Law in Opposition to Motion","acms_document_guid":""}],"date_created":"2023-05-22T19:06:19.309554-07:00","date_modified":"2025-01-11T03:04:13.565082-08:00","date_filed":"2023-05-22","time_filed":"22:04:05","entry_number":25,"recap_sequence_number":"2023-05-22.003","pacer_sequence_number":103,"description":"MEMORANDUM OF LAW in Opposition re: 16 MOTION to Appoint Counsel . MOTION to Appoint Tyler Scheinost to serve as lead plaintiff(s) . . Document filed by Douglas Rein..(Miller, Kim) (Entered: 05/22/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/331726249/","id":331726249,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/338013169/","id":338013169,"tags":[],"absolute_url":"/docket/66921700/23/douglas-rein-v-dutch-bros-inc/","date_created":"2023-05-22T13:11:22.471886-07:00","date_modified":"2025-01-11T03:04:13.401266-08:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"23","attachment_number":null,"pacer_doc_id":"127033394934","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Notice (Other)","acms_document_guid":""}],"date_created":"2023-05-22T13:11:22.463917-07:00","date_modified":"2025-01-11T03:04:13.382556-08:00","date_filed":"2023-05-22","time_filed":"14:51:34","entry_number":23,"recap_sequence_number":"2023-05-22.001","pacer_sequence_number":97,"description":"NOTICE of Non-Opposition to Competing Motions for Appointment of Lead Plaintiff and Approval of Selection of Lead Counsel. Document filed by Michael Rice..(Laughlin, Thomas) (Entered: 05/22/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/305249414/","id":305249414,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/311487135/","id":311487135,"tags":[],"absolute_url":"/docket/66921700/22/douglas-rein-v-dutch-bros-inc/","date_created":"2023-05-02T13:10:44.115733-07:00","date_modified":"2025-01-11T03:04:13.362349-08:00","sha1":"c2008e6698f440981c91fbe9376cfffebee43005","page_count":1,"file_size":113376,"filepath_local":"recap/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.22.0.pdf","filepath_ia":"https://archive.org/download/gov.uscourts.nysd.594862/gov.uscourts.nysd.594862.22.0.pdf","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"           Case 1:23-cv-01794-PAE Document 22 Filed 05/02/23 Page 1 of 1\n\n\n\nUNITED STATES DISTRICT COURT\nSOUTHERN DISTRICT OF NEW YORK\n----------------------------------------------------------------- X\n\nJERRY PEACOCK,\n\n                                         Plaintiff,\n                                                                             23 Civ.1794(PAE)\n                           -v-\n                                                                                   ORDER\nDUTCH BROS., INC. ET AL.,\n\n                                         Defendants.\n\n----------------------------------------------------------------- X\n\nPAUL A. ENGELMAYER, District Judge:\n\n        The Court has received motions for appointment oflead plaintiff(s) and counsel in this\n\ncase. See Dkts. 12, 16, 19. Responses to these motions are due on May 22, 2023. The Court\n\ndoes not invite replies.\n\n\n\n        SO ORDERED.\n\n\n                                                                      PuWJ A \u00b7[Y\\f!ry\n                                                                 Paul A. Engelmayer\n                                                                 United States District Judge\n\n\nDated: May 2, 2023\n       New York, New York\n\f","ocr_status":2,"date_upload":"2023-05-03T01:49:32.515515-07:00","document_number":"22","attachment_number":null,"pacer_doc_id":"127033287587","is_available":true,"is_free_on_pacer":true,"is_sealed":null,"document_type":1,"description":"Order AND ~Util - Set Deadlines","acms_document_guid":""}],"date_created":"2023-05-02T13:10:44.110426-07:00","date_modified":"2025-01-11T03:04:13.295031-08:00","date_filed":"2023-05-02","time_filed":"15:14:02","entry_number":22,"recap_sequence_number":"2023-05-02.002","pacer_sequence_number":94,"description":"ORDER: The Court has received motions for appointment of lead plaintiff(s) and counsel in this case. See Dkts. 12, 16, 19. Responses to these motions are due on May 22, 2023. The Court does not invite replies. (Responses due by 5/22/2023) (Signed by Judge Paul A. Engelmayer on 5/2/2023) (rro) (Entered: 05/02/2023)","tags":[]},{"resource_uri":"https://www.courtlistener.com/api/rest/v4/docket-entries/304842939/","id":304842939,"docket":"https://www.courtlistener.com/api/rest/v4/dockets/66921700/","recap_documents":[{"resource_uri":"https://www.courtlistener.com/api/rest/v4/recap-documents/311079706/","id":311079706,"tags":[],"absolute_url":"","date_created":"2023-05-02T07:10:32.553882-07:00","date_modified":"2023-05-02T07:10:32.556659-07:00","sha1":"","page_count":null,"file_size":null,"filepath_local":null,"filepath_ia":"","ia_upload_failure_count":null,"thumbnail":null,"thumbnail_status":0,"plain_text":"","ocr_status":null,"date_upload":null,"document_number":"","attachment_number":null,"pacer_doc_id":"","is_available":false,"is_free_on_pacer":null,"is_sealed":null,"document_type":1,"description":"Notice to Court Regarding Proposed Order","acms_document_guid":""}],"date_created":"2023-05-02T07:10:32.548784-07:00","date_modified":"2023-05-02T07:10:32.548799-07:00","date_filed":"2023-05-02","time_filed":"09:06:27","entry_number":null,"recap_sequence_number":"2023-05-02.001","pacer_sequence_number":null,"description":"","tags":[]}],"entries_total":"https://www.courtlistener.com/api/rest/v4/docket-entries/?count=on&docket=66921700&page_size=40"}